Consequences can’t be filmed
Fires, shocks, drownings and crashes can’t be staged, so old footage gets reused.
Fire & Public Safety Campaigns:Every Hazard Shown, Not Just Told
The hard part of safety campaigns is that consequences can’t be filmed: you can’t set a building alight or stage a drowning. So the same old footage and slogans get recycled, people tune out, and e-bikes still go up in the elevator and chargers stay plugged in overnight.
We put each hazard back where it happens—at home, in stairwells, at crossings, by the river. First the everyday habit, then the possible consequence shown with AI, then the right thing to do. Familiar characters can sing it, or it can be a short drama or animation, ready ahead of each seasonal campaign.
ForFire and rescue detachmentsEmergency management and traffic authoritiesEducation bureaus and school safety programsCommunities, property managers and companies
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarNational Fire Safety DayNov 9 (Tue)
Go live byNov 6
1–2 min film: order byOct 16
15–30 s cut: order byNov 2
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
Slogans wear thin
The same reminders every year; people have heard them but don’t remember what to do.
Campaigns bunch up
Fire safety month, summer drowning prevention and holiday travel all cluster at a few dates.
02WHY AI
How AI solves them
Consequences you can see
Flames spreading from a socket or a battery catching fire are generated with AI—no risky staging.
One hazard per segment
E-bikes indoors, kitchen fires and overnight charging each get their own segment.
Characters people watch
Mythical figures, a cartoon firefighter or a local mascot keep kids and young adults watching.
Ready before each campaign
Batches prepared before fire month, summer break and heating season, ready to post.
03WHAT WE MAKE
What we can make
Fire safety song MVs
Fire hazards written into lyrics and sung by characters in turn, ideal for fire safety month.
Summer and water safety
For students and parents: swimming in the wild and unsupervised kids, told as short stories.
Traffic safety shorts
Running lights, no helmet, phone at the wheel—one intersection shows what can happen.
Emergency how-tos
What to do in an earthquake, typhoon or gas leak, animated step by step.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You list the hazards
The hazards to stress, the correct actions, and the emergency numbers to show.
- STEP 02
We pitch the idea and characters
We decide whether to sing, act or explain, design characters, and send script and storyboard for review.
- STEP 03
We generate and score
We generate the scenes and consequences, add song or narration, captions and sound, and cut a draft.
- STEP 04
Final and versions
We revise to your review and deliver vertical, landscape, screen and classroom versions.
05CASES
Work we’ve done
Click through for the full film and project review.
Public Interest & Public Communication·Nov 2025
Fire Safety Song: All-Star Version
Fire Safety Song with China Fire and Rescue and Baidu Search: Nezha, the Kitchen God, the Fire Gourd Boy and Hou Yi form a fire-themed boy band; we made the characters, vocal versions and video.
See the full case
Culture & Art
VACAT Awards AI Music Visual: “Don't Take Me, I'll Change”
Our own Waka Awards music video: underworld messengers come to collect over kitchen fires, charging and e-bike batteries, and cancel when she shouts “I’ll change.”
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Vertical short films
- Landscape version for screens and classrooms
- Song or narration, sound effects
- Subtitle files and cover posters
- Short loops for public screens
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Will fire scenes scare children?
- We match the tone to the audience: cartoonish and gentle for children, more realistic for adults.
- Can our firefighters appear?
- Yes. With their consent we generate them from their own photos, show stills for approval, then make the video.
- Is the song original? Who owns it?
- Lyrics are written to your safety points and the song and visuals are made for this film; you can use them in your campaigns, with usage terms set in the contract.
- Can we order just part of it?
- Yes. If you have a script, we can do just the visuals; or only the song MV without the drama.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24