15–30 second cuts
7 days before the date
Greetings, animated posters and single verticals—about a week once style and materials are set.
2027 Marketing Calendar:The Last Day to Order for Every Date
The usual problem with holiday films isn’t quality—it’s time: by the time someone thinks of it, launch is a week away. This calendar lays out every 2027 date by month, from Chinese New Year, the Two Sessions and 618 to National Day, Double 11 and the 24 solar terms, with when to go live and the last day to order.
Order-by dates are counted back from our real turnaround: 7 days for a 15–30 second cut, 3 weeks for a 1–2 minute film, 8 weeks for series, micro-dramas and screens, with the CNY break excluded. Each card shows how many days are left, and the solutions and cases underneath show how it’s done.
01HOW IT WORKS
How order-by dates are worked out
Each date gets three deadlines—short cuts, main films, and series or screens—counted back from go-live.
1–2 minute films
21 days before go-live
About a week to first cut, another to final, plus a few days for approval and scheduling.
Series, dramas and screens
8 weeks before go-live
Multi-episode, multi-version or venue-screen projects—listed for major dates.
“Go live by” comes before the holiday itself: festive films need a few days’ head start, e-commerce counts from pre-sale, and civic and travel campaigns go out a week early.
The CNY break (February 5–11, 2027, New Year’s Eve to Day Six) isn’t counted as working time. Two Sessions, 618 and Double 11 follow past years; 2027 dates follow official and platform announcements.
Dates assume complete materials and on-time approvals. If you’re close to the deadline, ask anyway—shorter cuts can often still be fitted in. Rush production is available; timeline and price are agreed case by case.
02ALL DATES
Every marketing date in 2027
Sorted by month and filterable by client type. Every solution and case links through.
Jan4 dates
1/1Fri
New Year’s Day
MidYear-in-review, greetings and countdowns—reviews go out in late December.
Go live byDec 28, 2026
1–2 min film: order byDec 7, 2026
15–30 s cut: order byDec 25, 2026
1/4Mon
New Year Goods Festival
MidE-commerce New Year goods sales usually start around early January and can share CNY visuals.
Go live byJan 4
1–2 min film: order byDec 14, 2026
15–30 s cut: order byDec 28, 2026
1/15Fri
Laba Festival
MinorThe start of the CNY season—many brands begin warming up here.
Go live byJan 15
1–2 min film: order byDec 25, 2026
15–30 s cut: order byJan 8
SolutionsChinese New Year Campaign Videos
1/30Sat
Little New Year
MinorLunar 12/23 in the north, 12/24 (Jan 31) in the south—when CNY content ramps up.
Go live byJan 29
1–2 min film: order byJan 8
15–30 s cut: order byJan 23
SolutionsChinese New Year Campaign Videos
Feb3 dates
2/6Sat
Chinese New Year
MajorThe biggest date of the year; New Year’s Eve is February 5. Counting from a Laba warm-up, series must be set in November.
Go live byJan 15
1–2 min film: order byDec 25, 2026
15–30 s cut: order byJan 29
Series, dramas, screens: order byNov 20, 2026
2/14Sun
Valentine’s Day
MidFalls on lunar Day Nine in 2027, inside the CNY break—plan it with CNY and deliver before the holiday.
Go live byFeb 10
1–2 min film: order byJan 15
15–30 s cut: order byJan 31
SolutionsValentine’s Day & 520 Videos
2/20Sat
Lantern Festival
MidLantern shows, night tours and greetings—the last wave of the CNY season.
Go live byFeb 17
1–2 min film: order byJan 20
15–30 s cut: order byFeb 13
Mar4 dates
3/4Thu
Two Sessions
MajorUsually open around March 4–5; 2027 dates follow official announcements. Lock templates before CNY and update the day the report is out.
Go live byMar 3
1–2 min film: order byFeb 3
15–30 s cut: order byFeb 24
Series, dramas, screens: order byDec 30, 2026
3/8Mon
International Women’s Day
MidStaff tributes, women’s profiles and brand films.
Go live byMar 5
1–2 min film: order byFeb 12
15–30 s cut: order byMar 1
SolutionsWomen’s Day Videos
3/12Fri
Arbor Day
MinorGreening and ecology messages for parks departments, environment agencies and schools.
Go live byMar 9
1–2 min film: order byFeb 16
15–30 s cut: order byMar 5
3/15Mon
Consumer Rights Day
MinorRights education for market regulators; quality and after-sales promises for brands.
Go live byMar 12
1–2 min film: order byFeb 19
15–30 s cut: order byMar 8
Apr4 dates
4/5Mon
Clear and Bright
MidCivil tomb-sweeping messages go out a week ahead; brands talk spring tea and outings.
Go live byMar 29
1–2 min film: order byMar 8
15–30 s cut: order byMar 29
4/15Thu
National Security Education Day
MinorSecurity education for schools and communities, as short dramas.
Go live byApr 12
1–2 min film: order byMar 22
15–30 s cut: order byApr 8
4/23Fri
World Book Day
MinorReading campaigns for libraries, bookstores and publishers—classic paintings and books can come alive.
Go live byApr 20
1–2 min film: order byMar 30
15–30 s cut: order byApr 16
4/24Sat
China Space Day
MinorSpace science animation, popular with science museums and schools.
Go live byApr 21
1–2 min film: order byMar 31
15–30 s cut: order byApr 17
CasesLunar Base Pioneers
May4 dates
5/1Sat
May Day
MidHonor frontline workers and warm up holiday travel and mall events; May Fourth Youth Day is three days later and can be done together.
Go live byApr 26
1–2 min film: order byApr 5
15–30 s cut: order byApr 24
5/9Sun
Mother’s Day
MidSecond Sunday of May. One style for both Mother’s and Father’s Day saves effort.
Go live byMay 5
1–2 min film: order byApr 14
15–30 s cut: order byMay 2
SolutionsMother’s & Father’s Day Films
5/12Wed
Disaster Prevention Day · Nurses’ Day
MinorDrill and evacuation explainers for emergency agencies; tributes to nurses for hospitals.
Go live byMay 9
1–2 min film: order byApr 18
15–30 s cut: order byMay 5
5/20Thu
520
MinorA confession day for young people—great for runs of 15-second shorts.
Go live byMay 17
1–2 min film: order byApr 26
15–30 s cut: order byMay 13
SolutionsValentine’s Day & 520 Videos
Jun6 dates
6/1Tue
Children’s Day
MidKids’ drawings animated and dream careers—tell schools early to collect drawings.
Go live byMay 27
1–2 min film: order byMay 6
15–30 s cut: order byMay 25
6/5Sat
World Environment Day
MinorEnvironmental campaigns for agencies; green and ESG content for companies.
Go live byJun 2
1–2 min film: order byMay 12
15–30 s cut: order byMay 29
6/9Wed
Dragon Boat Festival
MidBoats, zongzi and customs—it overlaps 618, so food brands should plan early.
Go live byJun 2
1–2 min film: order byMay 12
15–30 s cut: order byJun 2
6/18Fri
618 Shopping Festival
MajorUsually opens mid-May (8 pm on May 12 in 2026); every asset must be live before launch.
Go live byMay 10
1–2 min film: order byApr 19
15–30 s cut: order byMay 3
Series, dramas, screens: order byMar 15
6/20Sun
Father’s Day
MinorThird Sunday of June—can be ordered together with Mother’s Day.
Go live byJun 16
1–2 min film: order byMay 26
15–30 s cut: order byJun 13
SolutionsMother’s & Father’s Day Films
6/20Sun
Graduation Season
MidGraduation-ceremony screens, campus memory films and graduation MVs.
Go live byJun 10
1–2 min film: order byMay 20
15–30 s cut: order byJun 3
Jul1 date
7/1Thu
Party Founding Day
MajorThe Party’s 106th anniversary and the 30th anniversary of Hong Kong’s return. Lock screens for award meetings and Party Days early.
Go live byJun 26
1–2 min film: order byJun 5
15–30 s cut: order byJun 24
Series, dramas, screens: order byMay 1
Aug3 dates
8/1Sun
Army Day
Major2027 is the PLA’s 100th anniversary, so commemorations and defense education will be larger than usual.
Go live byJul 28
1–2 min film: order byJul 7
15–30 s cut: order byJul 25
Series, dramas, screens: order byJun 2
8/8Sun
Qixi Festival
MidSame day as the Beginning of Autumn—a good moment to retell the Cowherd and Weaver Girl.
Go live byAug 3
1–2 min film: order byJul 13
15–30 s cut: order byAug 1
8/19Thu
Chinese Doctors’ Day
MinorDoctor tributes for hospitals and health commissions, made from doctors’ photos with consent.
Go live byAug 16
1–2 min film: order byJul 26
15–30 s cut: order byAug 12
Sep5 dates
9/1Wed
Back to School
MidFirst lessons, new-student guides and fall enrollment—finished during summer break.
Go live byAug 27
1–2 min film: order byAug 6
15–30 s cut: order byAug 25
9/10Fri
Teachers’ Day
MidNine days after school starts—order together with back-to-school films.
Go live bySep 7
1–2 min film: order byAug 17
15–30 s cut: order bySep 3
9/15Wed
Mid-Autumn Festival
MajorGift-box films must be live by early September and greetings on the day; just 16 days before National Day, so plan both together.
Go live bySep 1
1–2 min film: order byAug 11
15–30 s cut: order bySep 8
Series, dramas, screens: order byJul 7
9/18Sat
National Science Day
MinorUsually mid-to-late September—science animation for museums, associations and schools.
Go live bySep 13
1–2 min film: order byAug 23
15–30 s cut: order bySep 6
9/23Thu
Farmers’ Harvest Festival
MinorHeld on the Autumn Equinox—for agriculture departments and farm-produce brands.
Go live bySep 20
1–2 min film: order byAug 30
15–30 s cut: order bySep 16
Oct3 dates
10/1Fri
National Day
MajorAchievements, people’s stories and Golden Week travel teasers; book city and landmark screen projects early.
Go live bySep 25
1–2 min film: order bySep 4
15–30 s cut: order bySep 24
Series, dramas, screens: order byJul 31
10/8Fri
Double Ninth Festival
MidRight after the National Day holiday—finish before the break.
Go live byOct 5
1–2 min film: order bySep 14
15–30 s cut: order byOct 1
10/31Sun
Halloween
MinorThe start of peak season for overseas brands; also good for games and toys.
Go live byOct 24
1–2 min film: order byOct 3
15–30 s cut: order byOct 24
Nov3 dates
11/9Tue
National Fire Safety Day
MinorNovember 9—fire safety campaigns and education.
Go live byNov 6
1–2 min film: order byOct 16
15–30 s cut: order byNov 2
11/11Thu
Double 11
MajorPre-sale usually begins mid-October (Tmall: 8 pm on October 15 in 2026); full asset sets must be set in August.
Go live byOct 12
1–2 min film: order bySep 21
15–30 s cut: order byOct 5
Series, dramas, screens: order byAug 17
11/26Fri
Black Friday · Cyber Monday
MidThanksgiving is November 25, Black Friday the 26th, Cyber Monday the 29th—the big sale for overseas sites and Amazon.
Go live byNov 12
1–2 min film: order byOct 22
15–30 s cut: order byNov 5
Dec5 dates
12/4Sat
Constitution Day
MinorLegal education—short dramas beat reading out articles.
Go live byDec 1
1–2 min film: order byNov 10
15–30 s cut: order byNov 27
12/12Sun
Double 12
MinorThe last e-commerce sale of the year—reuse the Double 11 visuals.
Go live byDec 5
1–2 min film: order byNov 14
15–30 s cut: order byNov 28
Solutions618 & Double 11 E-commerce Videos
12/20Mon
Year-End Review & Annual Meetings
MidAnnual report cards, meeting openers and award visuals peak from late December to mid-January.
Go live byDec 20
1–2 min film: order byNov 29
15–30 s cut: order byDec 13
12/25Sat
Christmas
MidChristmas ads for overseas brands and festive events for malls and districts.
Go live byDec 15
1–2 min film: order byNov 24
15–30 s cut: order byDec 18
12/31Fri
New Year’s Eve
MajorCountdowns and landmark screens; book screen projects by early November.
Go live byDec 31
1–2 min film: order byDec 10
15–30 s cut: order byDec 24
Series, dramas, screens: order byNov 5
Jan 20281 date
1/26Wed
Chinese New Year 2028
MajorChinese New Year 2028 is January 26, eleven days earlier than 2027; Laba is January 4, so the season starts in early November 2027.
Go live byJan 4, 2028
1–2 min film: order byDec 14
15–30 s cut: order byJan 18, 2028
Series, dramas, screens: order byNov 9
03SOLAR TERMS
The 24 solar terms in 2027
For a single term’s poster or short, order 7 days before; for all 24, sign a month before the Beginning of Spring and receive each term two weeks ahead.
Solar-term series for agencies and media · Solar-term brand marketing
| Term | Date | Lunar date | Single term: order by | Same term we made |
|---|---|---|---|---|
| Minor Cold | Jan 5 (Tue) | month 11, day 28 | Dec 29 | — |
| Major Cold | Jan 20 (Wed) | month 12, day 13 | Jan 13 | — |
| Beginning of Spring | Feb 4 (Thu) | month 12, day 28 | Jan 28 | 2026 Beginning of Spring (NDRC) |
| Rain Water | Feb 19 (Fri) | month 1, day 14 | Feb 12 | 2026 Rain Water (NDRC) |
| Awakening of Insects | Mar 6 (Sat) | month 1, day 29 | Feb 27 | 2026 Awakening of Insects (NDRC) |
| Spring Equinox | Mar 21 (Sun) | month 2, day 14 | Mar 14 | 2026 Spring Equinox (NDRC) |
| Clear and Bright | Apr 5 (Mon) | month 2, day 29 | Mar 29 | 2026 Clear and Bright (NDRC) |
| Grain Rain | Apr 20 (Tue) | month 3, day 14 | Apr 13 | 2026 Grain Rain (NDRC) |
| Beginning of Summer | May 6 (Thu) | month 4, day 1 | Apr 29 | 2026 Beginning of Summer (NDRC) |
| Grain Buds | May 21 (Fri) | month 4, day 16 | May 14 | 2026 Grain Buds (NDRC) |
| Grain in Ear | Jun 6 (Sun) | month 5, day 2 | May 30 | 2026 Grain in Ear (NDRC) |
| Summer Solstice | Jun 21 (Mon) | month 5, day 17 | Jun 14 | 2026 Summer Solstice (NDRC) |
| Minor Heat | Jul 7 (Wed) | month 6, day 4 | Jun 30 | 2026 Minor Heat (NDRC) |
| Major Heat | Jul 23 (Fri) | month 6, day 20 | Jul 16 | 2026 Major Heat (NDRC) |
| Beginning of Autumn | Aug 8 (Sun) | month 7, day 7 | Aug 1 | 2026 Beginning of Autumn (NDRC) |
| End of Heat | Aug 23 (Mon) | month 7, day 22 | Aug 16 | 2026 End of Heat (NDRC) |
| White Dew | Sep 8 (Wed) | month 8, day 8 | Sep 1 | 2026 White Dew (NDRC) |
| Autumn Equinox | Sep 23 (Thu) | month 8, day 23 | Sep 16 | 2026 Autumn Equinox (NDRC) |
| Cold Dew | Oct 8 (Fri) | month 9, day 9 | Oct 1 | — |
| Frost’s Descent | Oct 23 (Sat) | month 9, day 24 | Oct 16 | — |
| Beginning of Winter | Nov 7 (Sun) | month 10, day 10 | Oct 31 | — |
| Minor Snow | Nov 22 (Mon) | month 10, day 25 | Nov 15 | — |
| Major Snow | Dec 7 (Tue) | month 11, day 10 | Nov 30 | — |
| Winter Solstice | Dec 22 (Wed) | month 11, day 25 | Dec 15 | — |
04FAQ
Frequently asked questions
- We’re close to the deadline—can you still do it?
- Ask anyway. With complete materials and quick approvals, short cuts and single films can often still be fitted in—or ship a short cut on the day and the main film as a follow-up.
- Can several dates be ordered together?
- Highly recommended. CNY and Valentine’s, Mid-Autumn and National Day, back-to-school and Teachers’ Day, and Mother’s and Father’s Day are close together—one style, back-to-back production.
- Are the Two Sessions, 618 and Double 11 dates exact?
- These follow past years: the Two Sessions usually open around March 4–5, 618 opens mid-May and Double 11 pre-sale starts mid-October. We’ll update once 2027 dates are announced.
- Can you plan our whole year?
- Yes. Tell us your dates, platforms and budget range and we’ll draw up a year of dates and deliveries—full-year solar-term or holiday series included.
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Page updated 2026-10-24