Public Interest & Public Communication
Miniature animation and bold, large type turn five years of development into a report card that is easy to see and easy to read.
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01 / Background
The closing recap of the 14th Five-Year Plan had to fit the economy, innovation, public welfare, governance, green development, security and international cooperation into a single vertical short film. The source material spanned many fields and was dense with data. The key was to find an instantly recognizable scene for every point, so viewers could see what was being discussed and then take in the achievement behind it.
The film pairs each point with a visual and lets the music set the pace. It opens with a city scroll unrolling the report card, cuts to people from different professions running forward, and uses blue chapter cards to divide the content. Bright miniature models carry through buildings, ships, schools, transport and energy facilities, so every big theme unfolds in the same miniature world.
02 / Creative Highlights
Engineers, students and others run forward in the sunlight, showing a country built together. Between chapters, the film returns to classrooms, a medical center and a grandparent and grandchild on a train, tying the achievements to everyday life so the film isn't just facilities and figures.
Cruise ships, LNG carriers, the Tiangong space station and the C919 stand for innovation; schools, medical centers and high-speed rail stand for public services. Every field shares the same miniature scale and vivid colors but keeps its own distinctive shape, so viewers recognize the subject at a glance.
Blue chapter cards with large type introduce each theme, then white and yellow text within the scenes highlights specific points. We repeatedly fine-tuned how prominent the text is, sentence length, on-screen duration and shot order, editing to the rhythm of the images while respecting the viewer's reading speed.
In the governance segment, a disciplinary ruler is enlarged into the centerpiece of a plaza, coordinated action is shown as columns of vehicles, and the film ends with crowds running toward a glowing gate marked with the next stage. This miniature world holds real engineering projects and also turns abstract ideas into images people can understand, carrying the retrospective toward the future.
03 / Scene Breakdown
A scroll unrolling and a TV reading “Loading” bring viewers in, then people from every walk of life run onto the same road, showing that this five-year report card was written by everyone together.
A huge scroll stands among city models, its paper showing the “14th Five-Year Plan Report Card” spelled out in buildings, with the caption below: “Everyone helped earn this weighty report card.”
A small round-topped TV stands at an intersection as “Loading…” pops up on its screen, as if loading the five years viewers are about to see.
A female engineer, a construction worker, someone in a white coat and students with backpacks run past the camera one after another, with “2025: the 14th Five-Year Plan nears completion” in the middle of the frame.
Individuals merge into a street full of people running toward the setting sun; then colorful steps rise from 2021 up to 2025, set to “one target after another exceeded expectations.”
A bascule bridge lifts to let a cruise ship through and a tower crane hoists building materials; two shots cover “project after project fully delivered.”
Each chapter opens with a flash of a blue card in large type. The economy section places the numbers right inside the city model; the innovation section runs through a string of landmark national projects everyone recognizes, one achievement per shot. The pace is fast, but every shot is clear.
A golden arrow climbs over the buildings from 110 trillion yuan to 130 trillion yuan, with the figures standing right in the city.
Small cars weave across an interchange, set to “average growth of 5.5% over the first four years”; the camera then settles on a bustling shopping street to cover the contribution to global economic growth.
A robotic arm mounts chips onto a circuit board as tiny figures look on; in the next shot, the aircraft carrier Fujian sits in a dock lined with cranes.
The Adora Magic City cruise ship and an LNG carrier cut through the waves one after another, followed by the round buildings of the Shidao Bay nuclear power base. The three achievements share the same miniature look as a single group.
The Tiangong space station passes over the Earth, Chang'e-6 rests on the far side of the Moon, and finally a C919 breaks through the clouds for commercial flight.
This section is closest to ordinary people: classrooms, childcare, hospitals and high-speed rail carriages. The governance part turns abstract wording into street-side shops, a ruler in a plaza and a convoy setting off in formation.
In a classroom, a group of children gather and laugh, covering the share of migrant children attending public schools.
A white-haired elder builds blocks with two children, followed by a busy regional medical center; long-term care insurance and medical infrastructure each land in a concrete scene.
A high-speed train crosses a viaduct beside fields of flowers, and the camera moves into the carriage, where a grandfather and grandson look out the window side by side, putting passengers behind the new high-speed rail mileage.
Street-side shops and traffic cover the growing number of private businesses; a book opens on a shopping street to introduce the enactment of the Private Economy Promotion Law.
Shoppers stream through a mall to cover the removal of all foreign investment access restrictions; then a giant ruler engraved with “Strict Party Governance” rises in the middle of a plaza.
A team in orange-red jackets lines up neatly in a plaza, followed by a convoy loaded with supplies driving out, showing stronger organization, mobilization and capacity to act.
The green section begins with a child's drawing and hands over to forests, rivers and wind power; the security section moves from a single sprout to farmland, the power grid and factories.
A little boy colors in a green tree on a tablet, and the camera cuts to hills covered in forest, set to “forest coverage above 25%.”
The camera looks up at sunlight through the canopy, then down on a clear river with a tour boat, while wind turbines turn slowly on the hilltops, covering air quality and clean power generation.
A hydropower station opens its floodgates to close out clean power generation; after the “Security” chapter card, a sprout breaks through the soil, leading to newly built and upgraded high-standard farmland.
High-voltage towers line a ridge, trucks loaded with cargo drive past and a factory production line keeps running, covering the power system and industrial and supply chains.
The final section goes abroad, then closes with a maze and a glowing gate: getting through hardships together and running toward the next five years together. The film ends on a card crediting the producing institution.
Dense forested hills cover the drop in energy use per unit of GDP; then Chinese and foreign workers talk among solar panels, covering Belt and Road cooperation.
Two high-speed trains run side by side on tracks in Indonesia; then a crowd walks out of a colorful maze together, set to “Over these five years, the difficulties were greater than expected, and the results better than expected.”
Everyone runs toward a glowing mechanical gate lit with “15.5,” as the captions move from the mark left by the 14th Five-Year Plan to “an even brighter outlook for the 15th Five-Year Plan.”
04 / Storyboards & Final Frames
Shown in the order they appear in the film, excluding chapter cards and the end card. Each shot first notes which key point it covers, followed by the approved image used in the final film; shots generated from first and last frames show both images.
Shot 1.1
The scroll goes from rolled up to open, with the “14th Five-Year Plan Report Card” spelled out in buildings on the paper. The rolled and unrolled images serve as the first and last frames.
Shot 1.2
A round-topped retro TV stands at a city intersection, its screen reserved for the “Loading…” text animation.
Shot 1.3
A female engineer, a construction worker and someone in a white coat run past in turn, set to “2025: the 14th Five-Year Plan nears completion.”
Shot 1.4
A girl and a boy with backpacks run past next, extending the crowd from adults to the next generation.
Shot 1.5
Workers, doctors and students merge into a street full of people, running all the way into a city at sunset, set to “Over five years, China withstood pressure and rose to the challenge.”
Shot 1.6
Colorful steps rise from 2021 to 2025, covering “one target after another exceeded expectations.”
Shot 1.7
A bascule bridge lets a cruise ship through and a tower crane hoists building materials, covering “project after project fully delivered.”
Shot 2.1
A golden arrow passes through the buildings as 110 trillion, 120 trillion and 130 trillion yuan stand in the city.
Shot 2.2
High-rises shoot up in the center of the city, carrying this year's projected economic output.
Shot 2.3
Small cars weave across layered interchanges, covering the average growth rate over the first four years.
Shot 2.4
A bustling market street with shops, covering the contribution rate to global economic growth.
Shot 3.1
A robotic arm mounts chips onto a circuit board as tiny figures look on, covering growth in R&D spending.
Shot 3.2
The carrier with electromagnetic catapults sails from the dock out to sea, with one image for the dock and one for the open sea.
Shot 3.3
A large cruise ship sails on the water near a port.
Shot 3.4
A carrier with huge storage tanks cuts through the waves.
Shot 3.5
Round nuclear power buildings on an island, covering the start of commercial operation.
Shot 3.6
The space station passes over the curve of the Earth, with an astronaut outside the module.
Shot 3.7
The probe rests on the far side of the Moon, covering the far-side sample return.
Shot 3.8
China's homegrown large airliner breaks through the clouds, covering commercial flight.
Shot 4.1
Children laugh around a desk, covering migrant children attending public schools.
Shot 4.2
An elder builds blocks with children, covering the number of people covered by long-term care insurance.
Shot 4.3
Medical staff busy in a bright treatment area.
Shot 4.4
A high-speed train passes fields of flowers, then we move into the carriage to see a grandparent and grandchild looking out the window, covering new high-speed rail mileage.
Shot 5.1
A row of small shops and traffic beneath high-rises, covering the growing number of private businesses.
Shot 5.2
A book opens on a shopping street, covering the enactment of the Private Economy Promotion Law.
Shot 5.3
A busy mall, covering the removal of all foreign investment access restrictions in manufacturing.
Shot 5.4
A giant ruler engraved with “Strict Party Governance” rises in the middle of a plaza.
Shot 5.5
A team in orange-red jackets assembles in formation and a convoy loaded with supplies drives out, covering organization, mobilization and capacity to act.
Shot 6.1
A little boy colors in a tree on a tablet, leading into forest coverage.
Shot 6.2
An aerial view of rolling forested hills.
Shot 6.3
Looking up from the woods at sunlight and leaves.
Shot 6.4
A clear river with a tour boat, covering the number of days with good air quality.
Shot 6.5
Wind turbines on the hilltops, covering the clean power system.
Shot 6.6
A hydropower station opening its floodgates, also part of the clean power system.
Shot 7.1
A sprout breaks through the soil and the camera pulls back to reveal high-standard farmland; the two images serve as the first and last frames.
Shot 7.2
High-voltage towers line a ridge, covering the power infrastructure system.
Shot 7.3
Trucks carry cargo past and a factory production line runs, covering industrial and supply chains.
Shot 8.1
Dense forested hills, covering energy use per unit of GDP and CO2 reduction.
Shot 8.2
Chinese and foreign workers talk among solar panels, covering Belt and Road cooperation.
Shot 8.3
Two high-speed trains run side by side, covering total passenger trips on the Jakarta–Bandung High-Speed Railway.
Shot 8.4
A crowd walks out of a colorful maze together, covering “the difficulties were greater than expected, and the results better than expected.”
Shot 8.5
The crowd runs toward a glowing mechanical gate lit with “15.5,” looking ahead to the 15th Five-Year Plan.
05 / Results
On October 21, 2025, the film was released simultaneously across the NDRC's official accounts on all platforms, passing 110M total views, 300K+ likes and a single-post high of 12K+ shares.
Deliverables include the 1:58 vertical 9:16 final film, transparent-background text animation videos and end-card post-production files, so visuals and text can be edited separately.
Case Study
The economy, innovation, public well-being, governance, green development, security and international cooperation: seven major areas and dozens of figures.
All of it had to fit into a two-minute vertical short, and people scrolling on their phones still had to want to watch to the end.
This is the 14th Five-Year Plan achievement recap we made. It went live on the official accounts on October 21, 2025, passing 110M total views across platforms.
01
The starting point was the original text of a report on the achievements of the 14th Five-Year Plan.
The film would be watched on short-video platforms: vertical, and not too formal.
Every sentence in the report matters, but viewers won't stop to read a paragraph.
So the first step wasn't making images but breaking down the report: one key point, one image recognizable at a glance. An aircraft carrier is shown as an aircraft carrier, high-speed rail as high-speed rail, a classroom as a classroom.
In pre-production we broke it down into 52 storyboard shots, each annotated with the report text it matched. The final film settled at around 49 shots in seven chapters, each opening with a blue chapter card in large type.
The large blue “Economic Development” card flashes by, and the next shot is a golden arrow climbing across the city with the figures standing among the buildings.
02
A ministry's recap film can easily feel serious and distant.
We wanted a different angle: turning the whole country into a bright miniature city.
Aircraft carriers, nuclear power plants and space stations become models you can study up close, while classrooms, hospitals and train carriages are filled with round-faced little figures. Shrink something familiar and it becomes a bit cuter, and people are happy to take a second look.
Before production, we made a sample from the “Innovation Breakthroughs” section with different music, in versions with and without text, to compare style and pacing. Once the sample set the direction, the whole film used the miniature style.
The benefit of consistency was clearest in the edit: the film jumps from the sea to space to a classroom, but the scale, lighting and materials stay the same, so even fast cuts never feel chaotic.
03
An achievement film can't just be one photo of a facility after another; it also has to make people feel united as one, with everyone pulling together.
In the opening we added a group of runners: a female engineer, a construction worker, someone in a white coat and students with backpacks run past the camera one after another, finally merging into a street full of people.
The middle chapters keep coming back to ordinary people too: children in a classroom, an elder building blocks with children, a grandparent and grandchild by a high-speed train window.
At the end, the crowd walks out of a maze together and runs toward a gate lit with “15.5.” Five years of achievements finally come to rest on a crowd running forward together.
The crowd runs into the glowing mechanical gate as the caption changes to “an even brighter outlook for the 15th Five-Year Plan.”
04
Some key points came with ready-made images; others didn't.
What do you show for “comprehensive and strict Party governance”? We placed a giant ruler in the middle of a plaza engraved with the words “Strict Party Governance,” instantly clear without feeling heavy-handed.
What do you show for “the difficulties were greater than expected, and the results better than expected”? We had a crowd feel its way through a colorful maze and walk out together.
The visuals had to stay close to the original text and still feel light. For food security, for example, an image of a shield framing ears of wheat felt too stiff, so we changed it to a sprout breaking the soil and wide farmland; for private businesses and the global economy, bustling street-side shops and a shopping street replaced the earlier Earth imagery.
05
On a vertical screen a shot lasts two or three seconds, so the text has to be read at a glance.
We split the text into two layers: blue chapter cards in large type first tell viewers which area is being covered, then white and yellow text in the scene calls out the specific achievement.
All text animations were made separately and exported as transparent-background videos layered over the footage. Changing a number or rewording a line doesn't require redoing the visuals, and the size and position of the text can be adjusted shot by shot.
We tried several versions of the music and slowed the edit a little so every shot leaves time to read the text, landing the whole film at about two minutes.
After the large “Innovation” card, two shots, the chips and the Fujian, each carry a line of white key-point text.
06
On October 21, 2025, the film was released simultaneously across the official account network on all platforms. It passed 110M total views, 300K+ likes and a single-post high of 12K+ shares.
For us, this project proved one thing:
Government content can be light and good to watch.
A report full of numbers broken into nearly 50 instantly recognizable images; one miniature city holding five years across seven major areas.
AI let us create custom visuals for every key point in just over two months; but deciding which image goes with which point, how the text is laid out and where the people run is still a matter of creative judgment.
FAQ
This film uses a consistent miniature model style: bright colors, round-faced little figures and engineering models you can study up close. Add footage of people from every walk of life running, and even grand achievements feel approachable. After launch it passed 110M total views across platforms.
First break the report down point by point, one image per key point: 52 storyboard shots in pre-production and about 49 shots in the final film. Then divide it into sections with seven blue chapter cards and put only one line of key-point text in each scene, so viewers always know which area is being covered.
The project kicked off in early August 2025. We first made a sample from the “Innovation Breakthroughs” section to confirm the style, then refined the visuals, text and music section by section, launching on October 21, 2025, about two and a half months in total.
Yes. All text animations in the film were made separately, exported as transparent-background videos and delivered with post-production files, so changing figures, rewording lines or resizing text never requires regenerating the visuals.
Approach
In pre-production, we first made several test cuts of the innovation segment with different music and captions, then expanded the chosen direction to every chapter. Each segment's visuals, key copy and generated assets were matched one to one, and every replacement, cut and reordering was logged, making it easy to check whether the visuals truly conveyed that segment's content.
Every scene had to respect the meaning of the original text and the light tone of the whole film: for the contribution to the global economy, a bustling shopping street; for food security, a sprout breaking the soil and wide farmland. Phrases like “comprehensive and strict Party governance” and “difficulties were greater than expected” became a ruler in a plaza, a team setting off in formation, a crowd walking out of a maze and a glowing gate to the future, instead of piling up hard-to-read symbols.
Typography was built as separate text animations and delivered as transparent-background video plus post-production project files for easy editing. Every figure and phrase was checked line by line, and the finished film uses chapter cards, musical beats and short shots to guide viewers through a large amount of content.
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