Same look every year
Stars, magpies and the Milky Way blur together year after year.
Qixi Festival Videos:China’s Valentine’s Day, With a Love Story That Has Roots
Qixi has something Valentine’s Day doesn’t: a story everyone knows—the Cowherd and the Weaver Girl, the magpie bridge, needle-threading for skill. Used well it feels distinctly Chinese; used poorly it’s the same stars and magpies every year. Qixi 2027 is August 8, the same day as the Beginning of Autumn.
We often retell it: the Cowherd and Weaver Girl in a modern city, a long-distance couple meeting through one message, or a brand mascot playing the magpie bridge. Styles range from gongbi and papercut to plush 3D, with main and vertical cuts for brands, platform events and galas.
ForJewelry, beauty, flower and dining brandsPlatforms running Qixi campaignsQixi galas and showsOld towns, attractions and city tourism
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarQixi FestivalAug 8 (Sun)
Go live byAug 3
1–2 min film: order byJul 13
15–30 s cut: order byAug 1
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
Period scenes are hard
Costumes, heavenly palaces and the Milky Way need sets and VFX—costly and slow.
IP must stay on model
Classic characters in a Qixi story must keep their look and personality.
02WHY AI
How AI solves them
Old story, new telling
The legend moves to today’s cities, offices and train stations—familiar yet fresh.
Palaces and galaxies on demand
Magpie bridges, galaxies and palaces are generated—no sets, no VFX wait.
Characters stay on model
We generate from licensed model sheets so characters stay recognizable in any style.
One set, many uses
Main film, verticals, gala screens and gift films share the visuals.
03WHAT WE MAKE
What we can make
Brand film
A modern Cowherd and Weaver Girl ending on a gift and a confession.
Gala AI segment
Classic characters in a new style for Qixi, sized to the show and stage screen.
Old-town Qixi events
Needle-threading, river lanterns and costume strolls as event teasers.
User interaction
Couples upload photos and get a magpie-bridge short for a platform hashtag.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Use and date
Tell us if it’s a brand film, platform event or gala segment, plus date and length.
- STEP 02
Write the retelling
We offer two or three retellings and style samples, then storyboard.
- STEP 03
Generate and edit
We generate shots, cut with music and subtitles, and fit gala segments to the running order.
- STEP 04
Delivered early
Main, vertical and screen versions in early August; gala segments before rehearsal.
05CASES
Work we’ve done
Click through for the full film and project review.
06DELIVERABLES
What you get, what you prepare
You’ll receive
- Main Qixi film
- Vertical and 15-second cuts
- Gala and screen versions
- Cover posters
- Subtitles and music
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- When is the latest to order?
- For an August 3 release: a 1–2 minute film by July 13, 2027; 15–30 second shorts by August 1. Gala segments need to be earlier, before rehearsals. Rush production is available; timeline and price are agreed case by case.
- Can you use classic animated characters?
- With the rights holder’s license; we work from model sheets and submit visuals for their approval.
- Can Qixi share assets with Valentine’s?
- Characters and product shots can be reused; Qixi adds the magpie bridge and Milky Way for a different telling.
- Period or modern?
- Either, or both—the first half on the Milky Way, the second in today’s city.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24