The look keeps drifting
Each new team or tool shifts the eyes, proportions or colors a little, until it no longer looks right.
Brand Mascot Animation:Locked In, Consistent Every Time
Many brands design a mascot and then only use it on posters and merch. Making it move and tell stories the traditional way is slow and costly, and different studios each draw it a little differently—fans spot it immediately.
We first lock the mascot as a fixed asset: turnarounds, expressions, common moves and colors, all documented. Every video after that follows the same spec. Booth tours, holiday greetings, red-envelope effects, welcome screens and multi-episode series can all star the same character.
ForConsumer brands and platforms with mascotsCity, attraction and government mascotsShowrooms and booths using a mascot hostTeams planning a mascot content series
01CHALLENGES
Where this kind of video usually gets stuck
It can only pose
A few static design sheets, no motion or expressions—not enough to carry a story.
Content can’t keep up
Holidays, events and launches all want the mascot, and traditional animation can’t be scheduled fast enough.
02WHY AI
How AI solves them
Spec first, then produce
Turnarounds and motion sheets are approved first, and every shot is generated against them.
Acts and talks
Walking, waving, jumping, speaking—your mascot can guide, host or lead the story.
New outfits and styles
Felt, paper-cut or 3D looks for the holidays—still recognizable, but fresh.
One spec, reused
Build the spec once, and every booth film, holiday clip and episode builds on it.
03WHAT WE MAKE
What we can make
Booth and showroom tours
The mascot guides visitors around the booth and your business, looping on site.
Holiday and event shorts
Spring Festival, Qixi, brand days—the mascot delivers greetings and event news.
Welcome screens and effects
Idle and welcome loops for entrance screens, and campaign effects like red-envelope showers.
Mascot series
A recurring world and storyline for your mascot, released episode by episode.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Send mascot materials
Design sheets, personality notes, brand guidelines and existing assets, plus where the first video will run.
- STEP 02
Complete the spec
We fill in turnarounds and common moves and show key stills for your approval.
- STEP 03
Animate and edit
We animate to the script and cut a draft with the mascot’s voice, music and captions.
- STEP 04
Deliver and build a library
Final films in every size, plus the spec and reusable shots organized for future content.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·Jul–Aug 2025
Kuaishou Booth and IP Motion Graphics
A booth film for Kuaishou E-commerce with mascot Xiaokuai as tour guide, plus a red-envelope campaign effect.
See the full case
Spaces & Events
Kuaishou Party Committee: Exhibition Hall Animation
Idle and welcome animations for the entrance screen at Kuaishou’s Party and community service center.
See the full case
Brand & Product·Jan 2026
Boonie Bears: The Unbe-weave-able Magic Show
A felt-style segment for Kuaishou’s Boonie Bears New Year hub—new texture, same recognizable characters.
See the full case
City & Cultural Tourism·May 2026
Longgang Divine Horse: A Treasure Hunt at the Cultural Industries Fair
An investment film for Shenzhen Longgang’s culture and tourism bureau, led by the district’s own mascot on a treasure hunt.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Turnaround and motion sheets
- Animated films (landscape and vertical)
- Looping idle versions
- Mascot voice, music and captions
- Reusable shots and stills
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- We only have one design drawing. Enough?
- A single front view is enough to start. We add side, back and key expressions for your approval before animating. The fuller the spec, the smoother everything after.
- Will every episode match?
- Every video is generated against the same spec and checked shot by shot for eyes, proportions and color; anything off is redone.
- Can the mascot talk?
- Yes. We give it a consistent voice for narration, dialogue or singing, with mouth and body moving to the lines.
- Who owns the rights?
- The mascot is yours. The specs and films we create for the project are delivered for your use as agreed in the contract.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24