Brand & Product
The classic Boonie Bears characters enter a felt studio, where a magic show turns New Year wishes into a transformation you can see with your own eyes.
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01 / Background
This short was part of the program for Kuaishou's Boonie Bears Spring Festival venue, with video technology support from Kuaishou Kling AI, to build anticipation for the Spring Festival film “Boonie Bears: The Hidden Protector.” Audiences know Briar, Bramble and Logger Vick extremely well, so the film had to let people recognize old friends at a glance while offering images they had never seen before.
The script settled on a magic show in a felt studio: on a live-action stage filmed by the organizer, two hosts push open a door and step straight into the felt world we built, where the three friends take turns performing with a bowl, a lamp, a cloth and a seed. That gives the change of material a reason within the story, and the New Year wishes aren't just spoken; the characters conjure them up together.
The character designs follow the little bears from “Boonie Cubs”, keeping recognizable features such as fur color and chest markings; the felt texture also extends to the whole studio: wooden walls, floors, characters and the props in their hands are all the same soft material, so every magic transformation happens within one consistent world.
02 / Creative Highlights
A new material can't make the classic characters unrecognizable. Briar and Bramble keep their fur color and chest markings, while the characters, cabin, props and food are all unified in a felt texture; viewers first recognize their familiar friends, then feel this new, soft world through close-ups of costumes, walls and lighting.
Fantasy images need a starting point. Starlight in a bowl is drawn out into yarn, and the yarn weaves a “Fu” character under the roof; a gray cloth sprouts a miniature landscape, and a golden deer brings forth a forest. Where each change begins, how it unfolds and what it becomes all have their own shots, so viewers can recognize scenes from the classic films and also see which prop in this magic show they came from.
The live-action opening takes the audience from reality into the story, and plush guests watch and join the show alongside the Boonie Bears characters; it ends back in the cabin with New Year wishes, landing the story on togetherness and companionship.
03 / Scene Breakdown
This segment is live-action footage from Kuaishou's livestream stage, provided by the organizer: two hosts open the show on a stage covered in “Fu” characters and walk toward an orange door. Our felt animation picks up the moment they push it open.
The two hosts push open an orange door at the side of the stage, a flash of white light passes, and the picture cuts from the live-action stage into the felt world.
The two hosts turn into little felt figures and walk into the cabin, where the three friends greet them at the magic table. Bramble brings over a bowl and pulls colorful yarn out of it, weaving a red “Fu” character under the roof.
As the white light fades, the two hosts have become little felt figures; they push open a wooden door and step into a warm yellow cabin where the walls, floor and bookshelves are all made of felt.
Seen from behind the two hosts: Briar waves a black cloth, Bramble hugs a honey jar, and Logger Vick sits at the magic table welcoming the guests.
Bramble reaches into a white bowl and gives it a stir; the colorful felt stars inside light up, and a bundle of colored yarn rises out after them.
The colored yarn rises up under the beams and winds into a glowing ball, with lanterns, firecrackers and gold ingots popping out all around.
The ball of yarn draws together into a fuzzy red “Fu” character; Bramble cups his paws and wishes the audience a happy New Year, while the two hosts watch, smiling.
Logger Vick carries a revolving lantern to the black cloth, and the light projects a train, a homecoming and dumplings boiling onto it; the camera dives into the projection, which becomes a sky full of sky lanterns and fireworks.
Logger Vick carries the revolving lantern toward the black cloth on the wall; the room dims, a snowy forest and fireworks appear on the cloth, and a small green train rolls past.
After the train comes a family home: a young man with a backpack pushes open a door decorated with a “Fu” character, and his grandparents come to greet him, smiling.
A pot of dumplings steams away, then the camera pulls out to a snowy night where sky lanterns and fireworks rise together, and the two hosts stand beneath the fireworks, spellbound.
Logger Vick hands a black cloth to the two hosts; Briar touches it, the surface glows and sprouts grass, a forest grows wherever a golden deer runs, and finally it becomes a miniature Boonie Forest in the hosts' hands.
The two hosts want to try too, so Logger Vick comes over and places a black felt cloth in their hands.
Briar walks over and touches the black cloth, and a burst of golden light explodes from its center.
Grass sprouts on the cloth, the camera flies into a desert, and a golden deer descends from the clouds; trees and grass grow wherever it runs, until it reaches Logger Vick's little cabin.
The camera pulls back into the room, where the black cloth has become a 3D map of Boonie Forest, complete with cabins, pine trees and clouds; Briar laughs and says, “Now you can do it too.”
Logger Vick drops a green pom-pom seed onto the map; it grows into a wishing tree hung with ribbons, and Tuanzi, a whale and schools of fish all appear in the starry sky.
Logger Vick drops the green seed onto the map; it glows and grows into a big, multicolored tree.
On a small island beneath the wishing tree, the white Tuanzi, Bramble and the two hosts stand together as a glowing whale and schools of little fish swim overhead.
The two hosts stand under the wishing tree and, watching the fish fill the sky, say, “One tree nurtures every life.”
The scene returns to the magic table: Bramble holds out a glowing red heart, Logger Vick holds a gift box and Briar a magic wand, and the three wish the audience a happy New Year together as the red heart rises and lights up the whole frame.
Standing behind the magic table, Bramble pulls a glowing red heart from his chest, and Logger Vick walks up beside him holding a gift box.
Briar steps in holding a magic wand, and the three line up to send New Year wishes straight to camera.
The red heart floats up to the roof, growing brighter until it fills the whole frame, leading into the partners' end card.
04 / Storyboards & Final Frames
Arranged in the order of the finished film: each shot starts with what it shows, followed by its final still, from which the video was generated. The live-action stage opening was filmed by the organizer and isn't included here.
Shot 1.1
The two hosts turn into little felt figures, push open the wooden door and stand in the doorway.
Shot 1.2
The two marvel as they walk into the room, with the camera circling around them.
Shot 1.3
Seen from behind the hosts, Briar, Bramble and Logger Vick wave from the magic table. The two images are the start and end of this shot.
Shot 1.4
The camera cuts to the hosts' point of view as Logger Vick says, “Welcome to our ‘Unbe-weave-able’ Magic Show.”
Shot 2.1
Bramble puts down the honey and carries a white bowl over to the hosts.
Shot 2.2
Bramble sprinkles a handful of felt stars into the bowl as the hosts lean in, curious.
Shot 2.3
Close-up: Bramble's paw reaches into the bowl and the stars light up.
Shot 2.4
Bramble pulls a bundle of colored yarn from the bowl, and it floats up toward the roof.
Shot 2.5
Under the beams, the colored yarn winds into a glowing ball as lanterns, firecrackers and gold ingots pop out all around. The two images show the before and after of this shot.
Shot 2.6
The ball of yarn draws together into a big red “Fu” character hanging in midair.
Shot 2.7
Bramble cups his paws and wishes the audience a happy New Year: “Lots of luck, and may everything taste great!”
Shot 3.1
Holding a revolving lantern, Logger Vick stands by the window: “I call this ambience.”
Shot 3.2
Logger Vick carries the lantern to the black cloth on the wall.
Shot 3.3
The light falls on the cloth, fireworks go off over a snowy forest, and the camera pushes into the cloth.
Shot 3.4
Recreating a scene from “Boonie Bears: Homeward Journey”: a small green train rolls through a snowy forest as fireworks light up the sky.
Shot 3.5
A young man with a backpack pushes open the door, and his grandparents come to greet him, smiling.
Shot 3.6
Close-up: chopsticks lower dumplings into a steaming pot.
Shot 3.7
On a snowy night, sky lanterns and fireworks rise together while the two hosts watch from a hillside.
Shot 3.8
Standing beneath the fireworks, the two hosts marvel: “In this light and shadow, it's as if each of our own stories is here.”
Shot 4.1
Back inside, the two hosts are eager to have a go.
Shot 4.2
Logger Vick comes over with a black cloth and hands it to the two hosts.
Shot 4.3
The two hosts hold the black cloth, looking puzzled.
Shot 4.4
Briar walks over and touches the black cloth, and its surface begins to glow.
Shot 4.5
Close-up: a burst of golden light explodes from the center of the black cloth.
Shot 4.6
Grass and little trees sprout on the black cloth.
Shot 4.7
Recreating a scene from “Boonie Bears: Entangled Worlds”: clouds drift over a desert, a golden deer descends from the sky, a forest grows wherever it runs, and it finally arrives at Logger Vick's little cabin. The three images are the three stages of this segment.
Shot 4.8
The camera pulls back to the hosts' hands: the black cloth has become a 3D miniature map of Boonie Forest.
Shot 4.9
A close-up of Briar, smiling as he says, “One cloth brings all things to life.”
Shot 5.1
Logger Vick walks up to the hosts and drops a green pom-pom seed onto the map.
Shot 5.2
The seed lands in the middle of the map and then grows into a big tree.
Shot 5.3
Recreating a scene from “Boonie Bears: Mystical Winter”: beside a wishing tree under the stars, Tuanzi appears with a whale and a school of fish.
Shot 5.4
Bramble, Tuanzi and the two hosts stand under the wishing tree, watching the fish swim overhead.
Shot 6.1
Bramble pulls a glowing red heart from his chest: “Isn't this a great surprise?”
Shot 6.2
Logger Vick walks up beside Bramble holding a gift box: “This is from us to all our Kuaishou friends.”
Shot 6.3
The three friends line up to wish the audience a happy New Year, and the red heart rises and glows.
05 / Results
We delivered a 2:19, 9:16 vertical Spring Festival short (including the organizer's live-action opening; the felt animation runs about 1:55). It was released on Kuaishou as warm-up content for the film and shared on other social platforms, with 2M+ views and 30K+ likes across platforms.
Case Study
Briar, Bramble and Logger Vick are known to nearly every family in China.
This time, we turned them into little felt dolls, invited them into a warm yellow wooden cabin, and had them put on a New Year magic show for the audience.
This is a vertical short we made for Kuaishou's Boonie Bears Spring Festival venue, with video technology support from Kuaishou Kling AI, to build anticipation for the Spring Festival film “Boonie Bears: The Hidden Protector.”
01
Kuaishou was hosting a Boonie Bears-themed livestream venue for the Spring Festival season and needed a segment to warm up audiences for the film “The Hidden Protector.”
The challenge: the three friends are just too familiar. Another forest chase scene wouldn't get a second look.
The script direction Kuaishou and the IP owner chose was an “Unbe-weave-able” Magic Show: the three friends as felt magicians and the two hosts as an amazed audience. Five magic tricks, each with an auspicious phrase: One Bowl, Endless Wonders; One Lamp Lights Every Home; One Cloth Brings All Things to Life; One Tree Nurtures Every Life; and finally a red heart to deliver the wishes.
Our job was to turn these five passages of text into shots that were clear and actually producible, and to connect them to the live-action stage: a host pushes open a door on stage, and the next second walks into the felt world.
The first half is the live-action stage filmed by the organizer; after a flash of white light comes the felt cabin we made.
02
In the first week, we didn't rush into storyboards; we ran material tests first: plush or felt? Only the characters in felt, or the walls and floors too?
We handed the test results to the client to choose from, and settled on this: The whole world is made of felt. Characters, cabin, bookshelves, rug, bowl and lamp all share the same slightly stiff, fuzzy wool-felt texture.
The character designs use the little bears from “Boonie Cubs”, which are rounder and cuter than the bears in the feature films. The IP owner set two lines we couldn't cross: Briar and Bramble's fur color, and their chest markings. We wrote each character's height, fur color, pupil color, scarf and number of fingers into a fixed spec, and every image was generated with that spec.
The story is also set at night: a snowy night outside, warm lights indoors, so that when the revolving lantern projects later, the darkened room has light and shadow to show.
03
A magic trick only works if the audience knows where it came from.
So every spectacle is first given a visible prop: Bramble's white bowl, Logger Vick's revolving lantern, the hosts' black cloth, and the seed Logger Vick drops. The camera shows the prop first, then follows it as it transforms.
Stars in the bowl are drawn into colored yarn, which weaves a “Fu” under the beams; the revolving lantern projects a train, a homecoming and dumplings boiling onto the black cloth; the black cloth sprouts grass, and a golden deer runs out an entire forest; the seed grows into a wishing tree, and Tuanzi leads a whale across the starry sky.
Hidden in all this are three scenes longtime fans will recognize: the little train through the snowy forest comes from “Boonie Bears: Homeward Journey”, the golden deer from “Boonie Bears: Entangled Worlds”, and Tuanzi from “Boonie Bears: Mystical Winter.”
Colored yarn winds into a glowing ball under the beams, then draws together into a red “Fu” character.
A golden deer descends from the clouds, and a forest grows wherever it runs.
04
The biggest risk with a felt look is inconsistency: fuzzy in one shot, plastic in the next.
Our approach: lock in the still for every shot first, then generate the video. The written storyboard came to 36 shots; each shot first got a vertical still, with characters, sets and props all drawn from the same set of reference images, so the room's bookshelves, windows and magic table match from shot to shot.
The client approved the stills one by one. The client wanted the deer sequence to end at Logger Vick's little cabin, so we switched the setting of those shots to the cabin and forest. Once every still was approved, we generated the video shot by shot, with most clips generated by Kling AI.
05
After the first cut, the client wrote in their feedback document that “the overall visual style is excellent,” and asked for a slightly slower pace.
We slowed the edit, leaving more time for each transformation and for the hosts' reactions, switched the magic segments to music from the IP owner's library, and extended the felt animation from the planned 1 minute or so to 1:55. All dialogue was voiced by the IP owner's voice actors, and we then synced the lip movements to the voice track.
Before delivery, the IP owner wanted Briar's nose closer to how it looks in the feature films. We regenerated the stills and video for the affected shots and controlled the nose size in image-editing software, so the color changed but he was still the same cute little bear.
06
The short was released with Kuaishou as its main platform and shared on other social platforms, reaching 2M+ views and 30K+ likes across platforms.
For a nationally loved IP, what AI offers goes beyond simply changing the art style.
It let us build a brand-new world for familiar characters in a very short time: a felt cabin, five magic tricks and three classic memories.
The characters are still the ones everyone knows, but what the audience sees is something they've never seen before.
The three friends line up to wish everyone a happy New Year, and the red heart rises and lights up the frame.
FAQ
First, confirm with the IP owner what can't be changed; for this project, it was Briar and Bramble's fur color and chest markings. Then give each character a fixed spec: based on the little bears from “Boonie Cubs”, with height, fur color, pupil color, scarf and number of fingers written down. All 36 stills were generated with the same set of reference images, and video was only generated after the client approved the stills, so the characters stay consistent throughout the film.
We received the brief on December 23, 2025 and spent a week on material tests; the 36-shot storyboard was finished in mid-January, the stills were locked on January 21, the first cut came out on January 22, and the final version with voice-over and end card was delivered on February 2, about 6 weeks in all.
This film is 1080×1920, 9:16 vertical, 2:19 in total, released mainly on Kuaishou and shared on other social platforms. The length is set by the script: this project was originally planned at about 1 minute, but the five magic tricks actually needed 1:55, and after confirming with the client we delivered the full version.
For this project, all dialogue was voiced by the IP owner's voice actors, and the music came from the IP owner's library. We left room for the dialogue and music during editing, then synced the lips once the voice track arrived before compositing and delivering.
Approach
Production began by testing the materials for characters and sets and confirming the “whole world is made of felt” direction, then used the established character designs and cabin set to build multi-character storyboards. The characters' height, costumes, handheld props and interior decor were checked again and again across consecutive shots; in close-ups, even details like the nose were refined one by one, so the soft texture holds up to a close look.
The storyboard stills plan, shot by shot, who speaks, who is looking and how each action extends from the bowl, lamp and cloth into a fantasy space. The edit is paced fairly slowly, and the magic segments use library music provided by the IP owner, leaving plenty of time for the material transformations and the guests' reactions.
The film had video technology support from Kuaishou Kling AI. The structure of live-action opening, felt performance and return to the cabin lets the audience step clearly from reality into the felt world; the ending moves from spectacle back to the characters sending wishes together, landing on the warmth of the Spring Festival.
More Work
Ideal for brand launches · public-sector communications · cultural-tourism campaigns · IP transformation · event openers · earnings visualization · social campaigns · AI workflow development
