Too much to say
Themes, brands, offers, dates and venue all need airtime; badly ordered, it’s an endless list.
Shopping Festival & Mall Event Videos:One Route Through It All
A shopping festival or mall event often has several themes, dozens of brands and a pile of offers, and organizers want all of it in. The film turns into a program listing, and viewers still don’t know what they’d actually do there.
We first turn the information into a route: which theme you enter, what you see first, where you stop. Then we generate each stop with AI and cut in the brands’ own footage. Alongside the main film we cut silent teasers for outdoor screens and vertical shorts.
ForOrganizers of consumer weeks and shopping festivalsMall and retail complex marketing teamsBrands exhibiting at trade fairsPlatform sales and joint brand campaigns
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarMay DayMay 1 (Sat)
Go live byApr 26
1–2 min film: order byApr 5
15–30 s cut: order byApr 24
618 Shopping FestivalOpens mid-May · Peak June 18
Go live byMay 10
1–2 min film: order byApr 19
15–30 s cut: order byMay 3
Series, dramas, screens: order byMar 15
ChristmasDec 25 (Sat)
Go live byDec 15
1–2 min film: order byNov 24
15–30 s cut: order byDec 18
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
Mismatched brand footage
Each brand sends footage in different sizes and styles; cut together as-is, it looks messy.
Many channels
Silent outdoor screens, vertical social feeds, looping venue displays—one cut can’t fit them all.
02WHY AI
How AI solves them
Information as a route
Themes and brands follow the order of a visit, so viewers feel they’ve walked it and know what awaits.
One visual style
AI-generated settings tie every brand’s footage together so the film feels like one event.
A cut for every screen
Silent outdoor, vertical social and looping venue versions are cut separately to suit each channel.
Ready before opening
No waiting for the venue build—work starts as soon as the event plan is set.
03WHAT WE MAKE
What we can make
Festival main film
The main pre-opening film: what’s on, where and when.
Outdoor screen teaser
A silent version of a few seconds, readable through images and big type alone.
Booth and venue loops
Looping films for trade-fair booths and mall atriums, with your mascot as the guide.
Joint brand short
For multi-brand events, one setting that introduces each brand in turn.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Send event materials
Themes, brand list and their assets, dates, venue and channels, all in one go.
- STEP 02
Route and storyboard
We map the information into a viewing route and show stills of each stop for you and the brands to approve.
- STEP 03
Generate and edit
We generate settings and transitions, cut them with brand footage into a draft, and add narration, music and captions.
- STEP 04
Deliver channel versions
After sign-off: the main film, outdoor teaser and vertical shorts, with extra edits during the event as needed.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·May 2026
Shanghai Double Five Shopping Festival: Digital Life Week
The promo film for 2026 Shanghai Digital Life Week: themes and brands laid out as one route, plus a silent outdoor-screen teaser.
See the full case
Brand & Product·Jul–Aug 2025
Kuaishou Booth and IP Motion Graphics
A booth film for Kuaishou E-commerce at a national consumer goods fair, with mascot Xiaokuai guiding visitors around.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape main film (4K available)
- Silent outdoor-screen teaser
- Vertical social shorts
- Narration, music and captions
- Looping venue-screen version
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Can we use the brands’ own footage?
- Yes. Each brand’s videos, images and logos can be cut in, linked by consistent settings and transitions.
- What about silent outdoor screens?
- The silent cut relies on images and large type at a slower pace, so passers-by get the theme and dates in seconds.
- Can you rush it before opening?
- Tell us the opening date and we plan backwards. A 1–2 minute film usually reaches first cut in about a week once materials are in, and the teaser can go first. Rush production is available; timeline and price are agreed case by case.
- Can you add content during the event?
- Yes. Updated offers, on-site highlights or a wrap-up cut—we only redo the parts that change.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24