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E-commerce Sales Videos:New Year Goods, 618 and Double 11, Live Before Pre-sale

Sales videos must be ready before the sale: in 2026, 618 began on May 12 at 8 pm and Tmall’s Double 11 pre-sale on October 15 at 8 pm, with every asset live by then. One store needs a lot—product-page videos, detail videos, livestream backdrops, teasers—for dozens of products.

We generate one consistent set of scenes and style from your product photos, then batch product videos—a dozen seconds and one selling point each. Livestream backdrops, hub IP animation and teasers share the same visuals. New Year goods, 618 and Double 11 can be one contract with one style all year.

ForBrand stores on major e-commerce and video platformsLivestream sellers and agenciesPlatform sales hubs and channelsBrands launching new products for the sale
See our work
Kuaishou Booth and IP Motion Graphics
Featured caseKuaishou Booth and IP Motion Graphics

Related 2027 dates and order-by deadlines

See the full 2027 marketing calendar
New Year Goods FestivalUsually early January
Go live byJan 4
1–2 min film: order byDec 14, 2026
15–30 s cut: order byDec 28, 2026
618 Shopping FestivalOpens mid-May · Peak June 18
Go live byMay 10
1–2 min film: order byApr 19
15–30 s cut: order byMay 3
Series, dramas, screens: order byMar 15
Double 11Pre-sale mid-October · Peak November 11
Go live byOct 12
1–2 min film: order bySep 21
15–30 s cut: order byOct 5
Series, dramas, screens: order byAug 17
Double 12Dec 12 (Sun)
Go live byDec 5
1–2 min film: order byNov 14
15–30 s cut: order byNov 28

Rush production is available; timeline and price are agreed case by case.

01CHALLENGES

Where this kind of video usually gets stuck

01

Many products, many videos

Dozens or hundreds of products each need a video—shooting them one by one isn’t feasible.

02

Fixed start times

Pre-sale opens at 8 pm sharp; assets a day late miss the traffic.

03

Inconsistent look

Assets from different vendors clash and make the store look messy.

02WHY AI

How AI solves them

Batch product videos

Once the scene is set, dozens of products follow one template and look consistent.

No set builds

Kitchens, bathrooms, outdoors or festive sets are generated, with product details matched to your photos.

Delivered to platform timing

Warm-up, opening, peak and encore assets arrive batch by batch.

Livestreams included

Livestream backdrops and caption bars share the visuals for a unified look.

03WHAT WE MAKE

What we can make

01

Product and detail videos

A dozen seconds and one selling point each, batched per product, horizontal and vertical.

02

Livestream backdrops

Looping backdrops sized to the studio screen, switching with featured products.

03

Sale teasers

Countdowns, new-product previews and hub entries, posted daily before launch.

04

Hub IP animation

Platform or brand mascots animated for hubs, with red-packet rain and prize-draw effects.

04HOW IT WORKS

How it works

Each step comes to you for approval before we move on.

  1. STEP 01

    Products and dates

    Send the product list, photos, selling points and each platform’s go-live time.

  2. STEP 02

    Scenes and template

    We design scenes and a product-video template, then do two or three products for approval.

  3. STEP 03

    Batch production

    Once approved, we batch product, detail and livestream videos.

  4. STEP 04

    Delivered on schedule

    The first batch lands before pre-sale; encores and additions follow by date.

05CASES

Work we’ve done

Click through for the full film and project review.

06DELIVERABLES

What you get, what you prepare

You’ll receive

  • Batched product videos (horizontal and vertical)
  • Detail-page videos
  • Looping livestream backdrops
  • Teasers and countdowns
  • Cover images and posters

Before we start

  • Where it will play: screens, website, WeChat, video channels or live events
  • What to say: a few lines, a brochure or existing copy
  • What you have: photos, logo, past videos and references
  • Launch date and rough length

For process, pricing and revisions, see Process & Pricing.

07FAQ

Frequently asked questions

When is the latest for 618 and Double 11?
For 618 (live May 10): full asset sets by March 15, 2027, a single main film by April 19. For Double 11 (live October 12): full sets by August 17, a main film by September 21.
Will AI alter product details?
No. Products follow your real photos; logos, text and colors are checked one by one.
Can you handle many SKUs?
Yes. With a template we batch them—more SKUs means locking the template earlier, starting with hero products.
What about New Year goods festivals?
Yes. It usually runs around early January and can share visuals with the CNY film; for a January 4 launch, the main film is due by December 14, 2026.

Don’t see your need? Message us

Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.

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Page updated 2026-10-24

Build Your Next Creative Milestone with Liandan AI Studio

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Company Information
Chinese Name
Shenzhen Alchemy Technology Co., Ltd.
English Name
Shenzhen Alchemy Technology Co., Ltd.
Address
Room 201-5, Level 2, Tower F, Galaxy WORLD
No. 1 Yabao Road, Bantian, Longgang District, Shenzhen
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