Too little time
Approvals often land two or three weeks out; booking cast and sets for a live shoot eats up what’s left.
Holiday Marketing Shorts:Live Before the Big Day
Holiday campaigns face two risks: decide too late and miss the date, or make it in time and look like every other lantern-and-reunion-dinner ad. The holidays come every year, and audiences have seen it all.
We start by finding a small festive story—rabbits making mooncakes, an adventure to bring back the New Year spirit—then build the characters and scenes with AI. Once the storyboard is approved, we generate and cut the hero film, vertical version and teasers together, ready for your rollout.
ForConsumer brands with holiday campaignsPlatforms running festive campaigns and hubsGift boxes, festive foods and seasonal productsCompanies and institutions sending holiday greetings
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarNew Year Goods FestivalUsually early January
Go live byJan 4
1–2 min film: order byDec 14, 2026
15–30 s cut: order byDec 28, 2026
Chinese New YearEve Feb 5 · Day One Feb 6
Go live byJan 15
1–2 min film: order byDec 25, 2026
15–30 s cut: order byJan 29
Series, dramas, screens: order byNov 20, 2026
Mid-Autumn FestivalSep 15 (Wed)
Go live bySep 1
1–2 min film: order byAug 11
15–30 s cut: order bySep 8
Series, dramas, screens: order byJul 7
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
Same look every year
Red lanterns, family dinners, fireworks—holiday ads blur together and get scrolled past.
One holiday, many posts
Teasers, the day itself and the encore, in vertical, landscape and many lengths—one film can’t cover it all.
02WHY AI
How AI solves them
Planned back from the date
No waiting on venues or cast—once the story is set, every day before the holiday goes into the content.
Fresh festive styles
Paper-cut, felt, fine-brush painting, miniatures—the same holiday told in a style that stands apart.
Characters carry the series
Your mascot or new characters stay consistent across every piece, from teaser to encore.
Every version in one go
After the hero film locks, we cut vertical, short and countdown versions for apps, big screens and cinemas.
03WHAT WE MAKE
What we can make
New Year micro-drama
Several venues and events strung into one story with a hero, released in episodes or all at once.
Festive product film
How mooncakes or gift boxes are made and who they’re for, told as a short story.
Holiday mascot animation
Your own or licensed characters in felt or paper-cut style, telling a New Year or Qixi skit.
Challenges and user content
Festive transformation shorts made from user photos or hashtag content, launched with platform campaigns.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Share the date and product
Which holiday, which launch date, what product or event to push—and your mascot files if you have one.
- STEP 02
Story and style first
We propose a festive story and visual style, then key stills that lock how the characters look.
- STEP 03
Generate, edit, score
We generate the shots, cut a first draft and add festive music, narration and subtitles, then revise.
- STEP 04
Deliver in waves
Teasers go first to keep pace, followed by the hero film, vertical cut and every placement length.
05CASES
Work we’ve done
Click through for the full film and project review.
IP & Short Drama·Feb 2026
Kuaishou 2026 CNY Spring Festival Micro-Drama: Light Up the New Year Village
Kuaishou’s 2026 Chinese New Year micro-drama: an adventure to bring back the festive spirit links several campaign hubs—one of our 100M-reach projects.
See the full case
Brand & Product·Jan 2026
Boonie Bears: The Unbe-weave-able Magic Show
A felt-style animated segment for Kuaishou’s Boonie Bears New Year hub, warming up the holiday film release.
See the full case
Brand & Product·Jan 2025
Instant · vivo Cosmic Dream Adventure
An invited vertical piece for the vivo New Year creative challenge, turning user photos into four homecoming stories in four styles.
See the full case
Concept Demo
Mid-Autumn: The Mooncake Workshop
A self-initiated Mid-Autumn concept sample: rabbits making mooncakes in a moon-palace workshop.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape hero film
- Full vertical version
- Teasers in several lengths
- Voiceover, music and subtitles
- Cover image and festive posters
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Is two or three weeks enough?
- Tell us the launch date and we plan backwards. A 1–2 minute film usually reaches first cut in about a week once materials are in, and teasers can go first. The earlier the story is set, the more room for revisions. Rush production is available; timeline and price are agreed case by case.
- Can you use our mascot?
- Yes. Send the design sheets and we’ll confirm the look with a few stills before animating, keeping it consistent throughout. Licensed IP needs the rights holder’s sign-off.
- Can we reuse past holiday assets?
- Yes. Past posters, product shots and event photos can serve as references or as the base for new shots, cut together with fresh footage.
- Can the film be used after the holiday?
- We can make a version without the year so it can return next season with a new end card, and the characters and sets can carry over to the next campaign.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24