Big ideas get cut
Epic sets, special weather and foreign locations are the first to go, leaving a studio shoot and a packshot.
Brand TVCs:Cinematic Without Sets or Cast
Most of a TVC budget goes to things off screen: sets, casting, weather days, venue hire—one exterior shot can mean a whole extra trip. Great ideas often get trimmed into safer ones just to fit the budget and schedule.
We turn the idea straight into images. Starting from your product photos, packaging and brand colors, we can place snowy peaks, wheat fields, miniature worlds or future cities in one film. You approve storyboard stills first, then we generate video, add voice and music, and deliver the hero film plus versions for every channel.
ForFMCG, home and electronics brands launching new productsBrand marketing teams needing quarterly ad assetsAd agencies and creative shopsGlobal brands needing English or multilingual ads
01CHALLENGES
Where this kind of video usually gets stuck
Schedules never align
Cast, venue and crew must all line up on one day; if one slips, the launch date slips too.
One film isn’t enough
Media plans need 15s, 30s, vertical and landscape cuts; live footage often runs short, and reshoots cost more.
02WHY AI
How AI solves them
No limits on location
Miniature worlds, surreal transitions and foreign streets can all be generated—no shrinking the idea to make it shootable.
Product stays accurate
Each shot starts as a still built from your product images; packaging, colors and logos are checked before animation.
See it before you commit
The storyboard stage already shows how the film will look, so direction changes happen early, not after production.
All versions at once
Once the hero film is locked, we cut every length and aspect ratio your media plan needs.
03WHAT WE MAKE
What we can make
Product launch TVC
One benefit, one slice of life—for launch events, elevator screens and video-platform splash ads.
Brand image film
Where the brand comes from and what it stands for, moving freely across time and place.
Event and campaign ads
Promos for brand events, holidays and festivals that use a story to bring people to the venue.
Social feed ads
Fast vertical shorts that hook viewers in the first seconds, built for high-volume testing.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You share the brief and product assets
Tell us the key message, channels and launch date, and send product photos, packaging files, brand guidelines and references.
- STEP 02
We pitch ideas and storyboard stills
We offer one or two creative routes, then turn the chosen one into stills, checking product details frame by frame.
- STEP 03
We generate, edit and score
Approved stills become moving shots, cut into a first draft with narration, music, sound and an end card.
- STEP 04
Final cut and versions
We revise to your notes, then deliver 15s, 30s, vertical and other placement versions together.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·Aug 2025
The Making of Beer: A Brew of Pure Joy
An event film for Beichen Group’s beer festival: a miniature world follows wheat to brewing to a toast, shown on the venue screen.
See the full case
Brand & Product·Jun 2026
OHMAI (UK) AI Product Film
An English product film for UK AI hardware brand OHMAI—first the device, then what it does in daily life.
See the full case
Creative Exercises
Legend Sandy Pigeon Cat Food: A Visual Exercise in Natural Instinct
A self-initiated pet food ad exercise (not commissioned): a cat’s chase leads to the product, showing how to weave a product into a story.
See the full case
Creative Exercises
The Grand Budapest Hotel: XPeng Exercise
An in-house car ad style exercise (not commissioned), capturing bodywork and interior finish in pink, symmetrical frames.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape hero film (1080p or 4K)
- 15s, 30s and other placement cuts
- Vertical social versions
- Voiceover, music and sound effects
- Storyboard stills and cover image
- English and other language versions on request
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Without a shoot, will the product look different?
- We work from your product photos and packaging files and check logos, colors and shape on every still before animating. Your existing live or 3D packshots can also be cut in.
- Can our ambassador appear?
- Yes—with their consent and image rights, we generate scenes from their own photos. Or we can skip real people and use AI characters, hands or silhouettes.
- How long does a TVC take?
- For films up to two minutes, the first cut usually takes about a week once materials are in. Give us your launch date and we’ll plan backwards from it. Rush production is available; timeline and price are agreed case by case.
- How is it priced?
- Add WeChat avx358 with the length, use and launch date, and we’ll send an approach and quote within 1–2 working days. Unsure? Start with a short sample.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24