Brand & Product
How do you turn brewing know-how into a beer festival people want to join? Starting from the wheat fields of a tiny “Lilliput,” the harvest, brewing and delivery lead all the way to the fun of the Ya'ao Hi-Beer Festival.
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01 / Background
An event film for Beichen Group's Ya'ao Hi-Beer Festival. It had to tell the story of beer culture while letting viewers feel the buzz of the festival — and want to be there. So the harvest, the craft brewing, the journey over mountains and seas, and the gathering on site had to come together as one journey with rising energy.
We chose a miniature, “Lilliput” point of view: wheat stalks become towering forests, and brewing barrels and equipment become places the tiny people can climb onto and work. The shift in scale turns otherwise dry processes into something worth watching, and the tiny people's labor and teamwork become the main thread of the story.
In the end, the fairy-tale world had to return to the real event. City landmarks such as the Bird's Nest and the Olympic Tower appear one after another alongside scenes of celebration, grounding the imagination of the first half in a real place and a real event.
02 / Creative Highlights
The contrast in scale between the tiny people and the wheat and machinery draws viewers in first; short process captions such as “Mashing,” “Fermentation,” and “Maturation & Filtration” then set out the order of steps. Every key scene features a concrete task, so each step reads clearly while the character details keep the charm of the miniature world.
Harvesting, hauling, running equipment, filling barrels, shipping — in every section, something specific is happening. The story is always driven by these tiny people: they travel from the fields where the ingredients grow all the way to the festival, and their actions carry each transition from one step to the next.
Wheat, beer, sunset and fireworks all share a warm golden tone, while a shallow depth of field heightens the miniature feel and the lighting stays bright and warm throughout. One color ties the fields, the brewery and the festival together, so however many scenes there are and however complex they get, the film still reads as a whole.
In the final stretch, raised glasses, a band, night views and Ya'ao landmarks turn the brewing story into an invitation to the event. During revisions we strengthened the toasting and the cheering, so the labor of the first half gradually builds into a shared celebration. Viewers remember where the event takes place and are swept up in its atmosphere.
03 / Scene Breakdown
A high shot first establishes the scale of “Lilliput,” then the camera drops low to watch the tiny people at work. A glass of beer begins its journey with the wheat harvest.
From high above, tiny people in straw hats are scattered like colorful dots across the rippling wheat. At first glance, viewers know: this is a miniature world.
The camera drops to the height of the wheat ears as the tiny people swing their sickles together. The caption “Reaping” appears, marking the first step of brewing.
A vintage pickup weaves between wheat stalks taller than itself, its bed piled high with freshly cut wheat.
Each step pairs a concrete action with a short two- or three-character caption, so viewers can follow the order without knowing anything about brewing.
Handcarts and pickups deliver the wheat to the brewery gate. A road sign reads “Brewery Ahead,” and the caption reads “Arrival.”
Grain pours down from a giant vat as tiny people push the machinery beside wooden gears dozens of times their size. Caption: “Malting.”
Standing on the rim of a vat, tiny people turn the steaming malt with wooden paddles. Caption: “Mashing.”
Rows of wooden vats give off steam; the camera pushes into one, where a tiny person in goggles rides the mixing paddle, keeping their balance in the whirlpool.
Amber wort pours from a pipe into a large vat, sending out ring after ring of ripples. Caption: “Lautering.”
A tiny person picks up hops from the edge of a vat; in the next shot, leaning against a hop cone bigger than themselves, they take a sip. Caption: “Adding Hops.”
Tiny people add yeast among rows of small casks, followed by a steam-filled fermentation hall. Captions: “Adding Yeast for Fermentation” and “Maturation & Filtration.”
With the beer ready, the rhythm shifts from work to celebration: filling barrels, playing music, raising glasses, and the convoy sets off.
Tiny people hoist barrels onto carts with a lifting frame, ready to set off.
A row of tiny people play trombones in the wheat field, setting the beat for the departure.
Tiny people march in line through the wheat, holding up foaming glasses of beer. The workers begin to turn into revelers.
Blue pickups loaded with barrels cross a viaduct built from wheat stalks, heading toward a Ferris wheel in the distance. Caption: “Delivery.”
The convoy enters the city, dandelions carry barrels across the sky, and everything lands at real Ya'ao landmarks and the entrance of Beichen Hui.
The convoy drives onto an overpass with the Bird's Nest right behind it — the story from the fields has arrived in the city.
A tiny person in an aviator cap sits on a barrel as a glowing dandelion canopy carries it from the wheat fields all the way across a miniature city.
A dusk panorama of Ya'ao cuts to a miniature Bird's Nest, bringing the fairy-tale delivery down into a real city.
The tiny people touch down with their barrels, which line up at the entrance of the Beichen Hui mall.
From the plaza to the wetland to the lawn, crowds raise their glasses and dance, with two short reminder skits in between.
A glowing giant beer bottle and a DJ booth rise in the plaza as the crowd dances around them.
Stalls are set up on islets in the wetland, where tiny people stand on barrels and pumpkins, glasses raised.
Tiny people swim and splash in the wetland, surrounded by strings of warm yellow lights.
A crowd clinks glasses as beer foam flies, then the shot cuts to people cheering on the lawn.
A tiny driver holds up a beer, and the frame shows a prohibition sign with “Don't drink and drive!”; a tiny person lying on the wheat grains gets the line “And don't overdo it!”
The camera pulls back to a panorama of Ya'ao and lands on the event key visual amid fireworks.
Fireworks burst above the Water Cube, the Olympic Tower and the Bird's Nest, and the frame lands on “2025 Play Cool Ya'ao · International Hi-Beer Festival 08.08–08.31.”
04 / Storyboards & Final Frames
Arranged in the order of the final film: for each shot, we first describe what it shows, then present the final frame used in the film. 49 final frames in total.
Shot 1.1
Golden wheat sways in the wind as tiny people in straw hats and overalls swing their sickles together.
Shot 2.1
A tiny person drives a vintage pickup through the wheat, its bed piled with sheaves.
Shot 2.2
Thousands of grains pour down the chute; the vat is many times taller than the tiny people.
Shot 2.3
A tiny person pole-vaults onto the rim of a vat and stands on a giant gear-driven mixer, steering it.
Shot 2.4
Malt churns in the vat as steam rises from the top — this is the “Mashing” step.
Shot 2.5
Rows of vats give off steam as tiny people bustle between them.
Shot 2.6
The camera pushes into the vat, where a tiny person in goggles rides the mixing paddle, balancing like a surfer.
Shot 2.7
Beer flows in a wooden vat, glowing amber.
Shot 2.8
A tiny person hugs a hop cone bigger than themselves. Drawn this large, the hops are instantly recognizable as a beer ingredient.
Shot 3.1
Tiny people load barrels onto small carts with a lifting frame, ready to set off.
Shot 3.2
A row of tiny people play trombones in the wheat field, setting the beat for the departure.
Shot 3.3
Tiny people in aviator caps float down on dandelions and load cargo in the wheat field.
Shot 3.4
Blue pickups loaded with barrels drive onto a viaduct built from wheat stalks.
Shot 3.5
The convoy enters the city, with the Bird's Nest and the Olympic Tower in the background, as dandelions carry barrels over the city.
Shot 3.6
A real photo of the China National Convention Center, with a gold-to-blue dusk gradient in the sky to match the film's warm golden tone.
Shot 3.7
A real photo of the Beichen Hui mall, regraded with warm golden light, with a pile of barrels and tiny people sitting on top added at the entrance.
Shot 3.8
The beer arrives at the Mini Wetland, where a crowd clinks glasses as foam flies.
Shot 4.1
Stalls and stages rise on the water of the Mini Wetland as tiny people move between the different areas.
Shot 4.2
A giant beer bottle and a DJ booth stand in the middle of the plaza as the crowd dances around them.
Shot 4.3
Lights flash as tiny people raise their glasses on a stage made of barrels, with cheers from the crowd below.
Shot 4.4
Two charming reminder shots: drinking while driving gets a prohibition sign; a tipsy tiny person lying on the wheat grains comes with the line “Here's to a happy buzz — double the fun!”
Shot 5.1
The camera pulls back to a panorama of the Ya'ao area as fireworks burst over the Water Cube, the Olympic Tower and the Bird's Nest.
Shot 5.2
The final frame lands on the key visual for “2025 Play Cool Ya'ao · International Hi-Beer Festival.”
05 / Results
We delivered a complete event film of about 1 min 55 s in 4:3, released on Beichen's official WeChat Channels account and played on the big screen at the event venue at the Bird's Nest.
The film weaves together the brewing process, miniature imagery and the city event: it explains beer culture step by step and carries viewers' emotions all the way to the gathering and toasts on site.
Project Review
How big a story can one grain of wheat tell?If people were only 3 cm tall — a wheat field would no longer be a field. It would be a golden forest.
A brewing vat would no longer be a container. It would be a factory you have to look up at.
And a dandelion wouldn't just drift away on the wind. It could lift a barrel and fly freshly brewed joy all the way to Beijing.
This is an event film we created for Beichen Group's Ya'ao Hi-Beer Festival: starting in the wheat fields of “Lilliput,” it follows a band of tiny people through harvest, brewing and shipping, all the way to a gathering where everyone raises a glass together.
01
This time, we weren't simply showcasing a product.
The film had to present beer culture, and also let viewers feel the buzz of the beer festival — enough to want to go see it for themselves.
Putting those two together isn't easy.
Talk about craft, and it turns into a process walkthrough.
Talk about the party, and all that's left is crowds, lights and clinking glasses.
We wanted a way to make them not two parts stitched end to end, but one story.
So the question became:
Could viewers follow a glass of beer from where it's born all the way to where it's drunk?
That set the route of the story:
The wheat is harvested. Brewing begins.
The brewing is done. The barrels set off.
Through the fields. Into the city.
And finally, everyone's labor and anticipation flow into the moment the glasses go up.
But the route still needed a point of view that would make people want to follow along.
We chose “Lilliput.”
02
The most interesting thing about a miniature world isn't just that it's “cute.”
It's that familiar things suddenly take on an unfamiliar scale.
Wheat ears tower overhead.
Grains of wheat turn heavy.
The mixers become enormous machines, and the rims of the vats become high platforms where the characters work.
In the film, tiny people in straw hats reap and haul in the wheat field; inside the brewery, they work their tools around giant vessels. The contrast in scale between the characters and their surroundings runs through the entire film.
We didn't let the tiny people just stand around in the frame.
They needed something to do.
Reaping, hauling, operating, filling barrels, shipping.
Every section has a specific task. That's what moves the story forward.
It also ties the scenes together: viewers aren't taken somewhere else just because the shot changed — this crew has finished one job and is on its way to the next. Here, miniature isn't just a visual style.
It's a way of telling the story.
03
Shooting trucks being loaded and a convoy setting off would, of course, explain the shipping well enough.
But then the imagination of Lilliput would stop at the brewery gate.
So the production plan came to include a viaduct built from wheat stalks — and dandelions that fly with barrels.
In the final film, glowing, dandelion-like canopies tow wooden barrels across a miniature city, turning an ordinary shipping step into a fantastical journey.
Glowing dandelion canopies carry barrels across a miniature city.
What drew us to this image was the contrast of putting two things side by side:
The dandelion is light. The barrel is heavy.
One belongs to nature. The other belongs to production.
Yet together, they make the most important transition in the story —
carrying the harvest from the fields to the celebration in the city.
So shipping is no longer just “goods getting from here to there.”
It makes viewers start to wonder:
Where will these barrels end up?
04
An event film can't leave behind nothing but a pretty fairy tale.
Viewers also need to know:
Where is this?
Why is everyone gathering here?
What can I be part of?
So in the second half, Ya'ao landmarks such as the Bird's Nest and the Olympic Tower gradually appear. Crowds gather around giant bottles, barrels and DJ booths, raising glasses and dancing, as the miniature world begins to connect with the real event.
By now, the characters' roles have quietly changed, too.
In the first half, they were reapers, haulers and brewers.
In the second half, they become participants.
All that busy work finally has a shared destination.
Here, beer culture and event promotion become one and the same: show people where a glass of beer comes from, then invite them into the celebration it brings.
05
Looking back from the finished film, the project spans many different scenes and actions:
Field labor, industrial equipment, liquid and steam, moving vehicles, aerial shipping, city architecture, crowds celebrating together.
Our approach isn't to cram every requirement into one prompt and wait for a single generation to get it done.
Instead, we break the work apart:
Build the images first, then choreograph the motion, and finally review and fix.
At the still-frame stage, the focus is on locking in character scale, costumes, scene proportions, materials, lighting and composition.
How tall the wheat is, where the characters stand, what the wooden barrels feel like, which direction the sunlight comes from — all of it has to be settled first.
Production also involves plenty of less visible work that still has to get done.
Architectural scenes had to be redrawn, and local details refined in Photoshop.
When the hops didn't stand out enough, we made them a little bigger, so the ingredient became something viewers actually notice.
When extra feet showed up in the video, we fixed them with multimodal editing.
None of this is as eye-catching as the flying dandelions. But it decides whether a shot makes the cut.
AI makes imagination easier to see. But shaping that imagination into a complete film still takes choices, revisions and trade-offs.
06
Creative judgment.
Why establish the wheat field with an overhead shot?
Why look at the hops and the beer in close-up?
Why does shipping need continuous forward motion?
Why pull back from the people to the city after the gathering?
These questions can't be answered by “it looks good” alone.
The answers have to serve the story's progression and the viewer's emotions.
The warm golden thread linking the wheat, the beer, the sunset and the fireworks keeps the different scenes visually unified, while a shallow depth of field keeps reinforcing the feeling of looking into a miniature world.
During revisions, we further strengthened the toasting and the cheering, made the raised glasses stand out more, and let the labor of the first half gradually flow into the celebration of the second.
A crowd clinks glasses as foam flies.
Because the “buzz” doesn't come only from how big the stage is or how bright the lights are.
It also comes from one very specific moment:
Someone raises a glass.
Someone else answers.
The glasses clink. The foam flies.
Only then do viewers see more than a staged event: they see a group of people sharing a moment together.
07
The project's final delivery was a complete promotional film of about 1 min 55 s in 4:3.
For us, the point of this project wasn't to prove how many kinds of scenes AI can generate.
It was to explore:
How can AI's visual capabilities truly serve a brand's message?
In this film, the miniature perspective makes beer culture easier to watch.
The characters' actions turn separate steps into one continuous story.
A fantastical delivery links the fields and the city.
Landmarks and the celebration bring the imagination back to the real event.
We shrank the people, enlarged the wheat, and let the barrels fly on dandelions.
But all of these ideas lead to just one thing:
Letting viewers see where a glass of beer comes from — and a reason to raise one together.
Fireworks burst over the Ya'ao panorama, landing on the event key visual.
Approach
The script first locked in the whole journey: the harvest, brewing, shipping, the beer festival and the ending. Each section has concrete events that could be produced directly, and the characters' clothing and build, as well as the scale of the surroundings, stay consistent with the “Lilliput” setting.
Stills and motion were designed separately. The stills focus on scene scale, warm golden light, depth of field and detail; the motion centers on concrete actions — reaping, trucks on the move, operating equipment, raising glasses — with overhead, tracking and push-in shots guiding the eye.
In post, process captions, upbeat music and festival scenes tie everything together. The film lays out the production order clearly while steadily building the celebratory mood, so the explanation and the on-site atmosphere both serve the same goal: promoting the event.
Information and emotion were refined separately. In revisions, the brewing section was trimmed to the essential scenes and paired with process captions; the hops were enlarged, the raised glasses made more prominent, and clinking glasses and cheering were used to heighten the festival atmosphere. Requirements for both online distribution and the on-site big screen were considered together, and caption timing was matched line by line in the edit.
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