Locations are costly
Road closures, aerials and transporting cars take days per location, and mountains or deserts depend on the weather.
Automotive Ads & Concept Films:Epic Roads Without Moving the Car
In car ads, the road often costs more than the car: closures, locations, aerials, weather—plus pre-launch secrecy that keeps prototypes indoors. Concept cars are harder still; there may be nothing drivable yet.
We generate footage from your photos, renders or design drawings: the car on snowy passes, coastal roads or future cities, with close-ups of the cabin, wheels and lights. Proportions and details are checked on stills first, then we create the driving shots and add voice and music.
ForAutomakers and EV brandsDealers and dealership groupsAuto show and launch event organizersParts and aftermarket brands
01CHALLENGES
Where this kind of video usually gets stuck
Secrecy before launch
Prototypes can’t be seen before launch, which limits when and where you can shoot.
No drivable concept
A car that exists only as drawings or a model can’t be filmed on the road.
02WHY AI
How AI solves them
Any road, any weather
Snowy passes, coastlines, night cities and future streets are generated to the idea, regardless of season.
Details checked frame by frame
Body lines, lights, wheels and badges are matched on stills before any video is generated.
Concepts in motion
Even render-only models can drive, open doors and light up on screen.
Bold styles to test
Retro symmetry, cinematic or animated—one car can be shown in several tones to test.
03WHAT WE MAKE
What we can make
Launch commercial
Teasers and the launch ad built on one key selling point, timed with the reveal.
Concept and design story
Design inspiration and future mobility, with pre-production cars placed in tomorrow’s cities.
Feature explainers
Range, smart cockpit and safety features shown with visuals and animation for dealers and livestreams.
Auto show and showroom screens
Looping videos built for the booth’s screens—landscape, portrait or ultra-wide.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Send vehicle materials
Multi-angle photos or renders, interior images, key features and launch timing, plus any confidentiality rules.
- STEP 02
Style and stills
We propose settings and style, then key stills for you to check the car’s details one by one.
- STEP 03
Driving shots and edit
We generate driving, detail and transition shots, cut a draft and add motor sounds, music and narration.
- STEP 04
Deliver every version
After sign-off: the landscape film, vertical shorts and sizes for showroom and auto show screens.
05CASES
Work we’ve done
Click through for the full film and project review.
Creative Exercises
The Grand Budapest Hotel: XPeng Exercise
An in-house car ad style exercise (not commissioned by XPeng): a shot-by-shot study where bodywork and interior hold up to a paused frame.
See the full case
Creative Exercises
Floor Washer Creative AI Video Exercise
A self-initiated floor-scrubber ad exercise that opens on a motorbike wheel spinning on a track—wheel close-ups and a sense of speed.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape film (1080p or 4K)
- Vertical social shorts
- Auto show and showroom screen versions
- Voiceover, music and sound effects
- Key stills for posters
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Will the car look off?
- We follow your photos and renders and check proportions, lights, wheels and badges on a still for every shot. Detail-critical shots can be built on your own renders.
- Can the car drive on real roads?
- We can generate scenes styled on real landmarks or roads you choose, or composite the car into your own location plates.
- Is a design drawing enough?
- Yes. Concept and pre-production cars only need multi-angle drawings or renders, inside and out.
- How is it priced?
- It depends on length, shot count and versions. Add WeChat avx358 with the model and use, and we’ll reply with an approach and quote within 1–2 working days—or start with a short sample.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24