No product to film
Before launch there are only CAD drawings and renders—nothing ready for a shoot.
Product Launch Keynote Videos:Two Minutes to Make the Room Get It
At a launch, clients, press and partners are in the room, and the two minutes of the keynote video decide whether they remember the product. The hard parts: the product may not be in production yet, so there’s nothing to film; features live in software you can’t see; and the stage screen is wide and far away, so interface text is unreadable from the back.
We compose for the stage screen. Hardware gets dark-background light-sweep close-ups so people remember its shape; software is shown doing a real job, with the interface pushed in and key words enlarged. We finish on the work or life scene it improves, landing on the product name and launch line.
ForTech companies holding a launchSmart hardware and consumer electronics brandsSaaS and AI software teamsAgencies producing launch events
01CHALLENGES
Where this kind of video usually gets stuck
Invisible features
Algorithms, platforms and agents work behind the scenes; listing them only leaves an impression of “impressive.”
Unreadable on stage
Wide screens and distant seats mean a raw screen recording looks like a white blur from the back.
02WHY AI
How AI solves them
Product from design files
Design files and renders guide product close-ups and use scenes, with details checked one by one.
Show it at work
One or two real use cases from question to result, so the audience knows what it can do for them.
Interfaces re-laid for stage
A one-line caption on one side, the zoomed interface on the other, key words enlarged for the back row.
One build, many uses
Beyond the stage cut, we make landscape and vertical versions for the website, product pages and social.
03WHAT WE MAKE
What we can make
Keynote main video
Played at the reveal—about two minutes on what the product is and does.
Hardware product film
Light sweeps over the design on black, then moves into office, travel and home scenes.
Software and agent demos
Follow one task through the whole flow, alternating interface animation and real scenes.
Teasers and countdowns
Teasers in the days before, showing only details and silhouettes until the reveal.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You send product materials
Design files or prototype photos, selling points, real use cases, stage screen size and launch date.
- STEP 02
We script and storyboard
We choose the selling points and use case, then make storyboards and product stills for your team to check.
- STEP 03
We generate, animate and edit
We generate product and scene video, animate the interface, and add narration, music and subtitles for a first cut.
- STEP 04
Test and deliver versions
We export for a stage test and deliver 16:9, vertical and English versions to go live on launch day.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·Sep 2026
BGI Genpilot: An AI Research Partner
BGI Genpilot’s launch film—script, AE interface animation and AI motion backgrounds—walking two research cases from question to report on a 32:9 screen.
See the full case
Brand & Product·Jun 2026
OHMAI (UK) AI Product Film
An English product film for UK AI hardware brand OHMAI: light sweeps reveal the design, then follow a user from desk to bedtime story.
See the full case
Brand & Product
Kling AI Microsoft-Style Promo
A self-initiated AI product concept film: glass cards and charts lay out two model generations’ features on a creator’s desk.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Keynote video at stage ratio
- 16:9 landscape and vertical cuts
- Narration, music and sound
- Chinese and English subtitles, English voiceover available
- Product stills and teasers
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Can you film a product that isn’t built yet?
- Yes. From design files, renders or prototype photos we generate close-ups and use scenes, with every detail confirmed by your product team.
- Can you use our real interface?
- Yes. Real screenshots or recordings are animated—zoomed and highlighted at key steps—and cut with AI-generated scenes.
- Is two weeks before launch enough?
- Usually. A 1–2 minute keynote video has a first cut in about a week, leaving time for revisions and a stage test. Rush production is available; timeline and price are agreed case by case.
- Can you do an English version for overseas?
- Yes. We can work entirely in English and deliver English narration and subtitles, with people and settings adapted to the market.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24