Capabilities are abstract
Reasoning, memory, multi-model, agents—ordinary users can’t see what it has to do with them.
AI Product & App Promo Films:Put Invisible Capabilities into Someone’s Day
AI products are hard to film. The capability lives in the model, and lines like “switches between models automatically” or “an agent that gets things done” mean nothing to users. Film someone tapping a phone and it looks like every other app ad. And the product moves fast—by the time one cut is done, the interface has changed.
We start from a specific moment in a user’s life: needing a summary before a meeting, changing plans in the car, telling a child a bedtime story. The product helps right there, the interface is pushed in on screen, people and places are set for your target market, and each scene sells one feature.
ForAI app and model product teamsApp and super-app operatorsAI hardware brandsTech companies going global
01CHALLENGES
Where this kind of video usually gets stuck
People must look local
For overseas markets, people, streets and homes must look local—hard to film from China.
Product changes fast
Interfaces and features shift monthly; live-action goes stale at launch and reshoots are costly.
02WHY AI
How AI solves them
One scene, one feature
Each feature is tied to a real moment, so viewers know when they’d open it.
Cast and settings by market
Faces, clothing, buildings and habits match the target country, with character sheets keeping leads consistent.
Easy to update UI
Interface demos are animated separately, so a redesign only means swapping the UI, not the scenes.
English end to end
Overseas projects can run fully in English, with English narration and subtitles delivered.
03WHAT WE MAKE
What we can make
AI app promo
A user’s workday where the product helps write, search and get things done, with interface demos woven in.
Smart device film
Light-sweep close-ups first, then the device on a desk, in a car and at home.
Super-app tour
Feature-rich apps told in chapters, each with a title animation so viewers always know where they are.
App store and ad shorts
15–30 second vertical spots that lead with the strongest feature in the first seconds.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You describe product and users
Product overview, key features, target users and markets, UI screenshots or recordings—scripts welcome.
- STEP 02
We write scenes and storyboards
We pair each feature with a user scene, make character sheets and storyboard stills for your approval.
- STEP 03
We generate video and UI motion
We generate the scenes, animate the interface, and add narration, music and subtitles for a first cut.
- STEP 04
Revise and deliver versions
Final long cut plus 30- and 15-second versions, vertical cuts, and multiple languages.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·Jun 2026
OHMAI (UK) AI Product Film
OHMAI’s English product film: the UK device introduces itself in first person, following a user from desk to car to a child’s bedside.
See the full case
Brand & Product·2026
Oman ChatRaha AI Product Video
Oman’s ChatRaha super-app film: we remade and added AI visuals and video to the client’s script, placing five feature chapters in Omani daily life.
See the full case
Brand & Product
Kling AI Microsoft-Style Promo
A self-initiated AI product concept film: glass cards and charts organize a dozen model features into clear layers.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape main film (1080p or 4K)
- Short and vertical ad cuts
- Chinese or English narration, music
- Multilingual subtitles
- Character sheets and key stills
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- We already have a script and storyboard—can you just do visuals?
- Yes. We generate visuals and video to your script and storyboard, or just redo or fill the shots you’re missing.
- Can people look local for overseas markets?
- Yes. Faces, clothing, architecture and interiors match the market, and lead characters get turnarounds to stay consistent.
- What if our UI changes later?
- The interface sits on its own animation layer, so we swap only the UI shots while the scenes and music stay.
- How long does a film take?
- A 1–2 minute film usually has a first cut in about a week. Longer films are scheduled by chapter, with the first chapter shown to confirm style. Rush production is available; timeline and price are agreed case by case.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24