Recordings lack focus
Full-screen captures have tiny text and a wandering cursor; users don’t know where to look.
Feature & How-To Videos:Watch Once, Know How to Use It
The feature shipped, but users don’t know about it or can’t use it. Release notes go unread, and a screen recording drags as the cursor wanders and viewers lose the thread. For anything complex, the explanation is either too fast to follow or too detailed to finish.
We turn your real interface into clean motion: only the area that matters for each step stays on screen, zoomed in with the right button highlighted. The video opens on a user scene showing when they’d need the feature, walks through the steps, and ends by showing where to find it.
ForSaaS and enterprise software companiesApp and platform product teamsCustomer success and user ops teamsDevice makers with complex operation
01CHALLENGES
Where this kind of video usually gets stuck
Only “click here”
Tutorials show buttons but not why or when, so users forget to come back.
Outdated with each release
Every redesign means re-recording the whole tutorial, and the team can’t keep up.
02WHY AI
How AI solves them
One focus per step
Each step zooms on the active area and dims the rest, so eyes simply follow.
Scene before steps
An AI-generated work or life scene sets up the purpose, so users know what problem it solves.
Update only what changed
Interface and scenes are separate layers; if a button moves, we redo only those steps.
Short and long cuts
Full tutorials for the help center, 30-second highlights for social and in-app prompts.
03WHAT WE MAKE
What we can make
New feature launch
One minute on what the feature solves and how to start, released with the update.
Getting-started tutorial
The first video after sign-up, walking through the core flow from zero.
Platform how-to
How to join an event or use a tool for ideas, acted out by a mascot.
Agent and AI demos
Follow one real task as the AI breaks it down, uses tools and returns a result.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You share the feature and access
Feature notes and steps, a test account or screenshots and recordings, and the one line users should remember.
- STEP 02
We script the steps
We choose the opening scene, break the task into steps with one line each, and storyboard for approval.
- STEP 03
We animate and generate
We add zoom, highlight and click animation to the interface, generate the scenes, and add voice and subtitles.
- STEP 04
Deliver and keep current
Landscape tutorials and vertical shorts; future redesigns are handled step by step.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·Oct 2026
Ziroom Tech Empowerment Film
In the Ziroom film, every product screen is the real interface brought to life—one shot, one point—so all four products are clear at a glance.
See the full case
Brand & Product·Sep 2026
BGI Genpilot: An AI Research Partner
BGI Genpilot demo—script, AE interface animation and AI motion backgrounds: a caption on the left, the zoomed interface on the right, two cases end to end.
See the full case
City & Cultural Tourism·Mar 2026
Weibo “Beijing Style”: The Power of Sci-Tech Innovation
Weibo’s “Beijing Style” tech-unit film: the mascot puts on smart-search glasses for ideas, demonstrating how Weibo Smart Search works.
See the full case
Brand & Product
Kling AI Microsoft-Style Promo
A self-initiated concept film: a dozen features laid out in layered glass cards and charts that are easy to read.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape tutorial videos
- Vertical highlight shorts
- Narration and subtitle files
- Layered UI animation project
- Help-center cover images
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Must we use our real interface?
- We recommend it so users don’t get lost. Unreleased features can use design mockups, swapped for real screenshots after launch.
- How long should a tutorial be?
- One feature per video, one to three minutes. Long flows become a short series so users watch only what they need.
- Can you make English or other languages?
- Yes—new narration and subtitles, and localized interface screenshots if your product has them.
- We need a full help-center library. How would that work?
- We make one pilot to set the format, then work through the feature list in batches. At scale, we can train your team to produce with the same templates.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24