Rules don’t motivate
A how-to video that’s just animated rules gets remembered, not acted on.
Platform Campaign Videos:Don’t Read the Rules—Let a Character Act Them Out
When a platform runs a campaign, the worry is users who read the rules and still don’t join. Hashtags, tracks and prizes look clear on a poster, but users really want to know what they could make and where to start. And campaigns move fast—plans often lock a week or two before launch.
We let your own mascot go first on the user’s behalf: it wanders the city and spots things worth filming, uses your platform’s tools when it gets stuck, then posts its work. The rules hide inside the character’s actions, so by the end viewers know how to join.
ForShort-video and social platform opsE-commerce campaigns and promo hubsInternet companies with mascotsContest and open-call organizers
01CHALLENGES
Where this kind of video usually gets stuck
Tight launch windows
Plans lock late and launch dates don’t move, leaving a week or two for video.
Mascot must stay on-model
Mascots have set looks and personalities; any drift in proportion, color or expression gets noticed.
02WHY AI
How AI solves them
Mascot goes first
The mascot explores, films and posts, so viewers learn what to make and how to join.
3D mascot in real streets
A cartoon mascot walks real city streets—local flavor on screen with the platform’s friendly feel.
Features demoed in passing
Search, effects and posting are written into the character’s actions—no separate feature video needed.
One mascot all year
Once the character is set, teasers, each track and the year-end recap all reuse it consistently.
03WHAT WE MAKE
What we can make
Contest how-to film
The mascot tours the city, turning creative tracks into scenes, then raises a phone to invite entries.
Campaign teaser
Released days before launch with a hook or Easter egg that pulls users to the event page.
Booth and red-envelope motion
Mascot-led booth videos offline and few-second red-envelope animations online, same character.
Campaign year-end recap
A year of tracks, entries and events in one minute, inviting everyone back next year.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You send the plan and mascot
Campaign plan, key lines, mascot assets, launch date and placement sizes.
- STEP 02
We pitch direction and storyboards
Two or three directions; once chosen, we break the copy into shots with mascot stills and storyboards.
- STEP 03
We generate and package
We generate mascot and scene video, add titles, hashtag type, music and subtitles, and cut a draft.
- STEP 04
Deliver by placement
Exports in landscape, vertical or ultra-wide for splash screens, feeds and live-event screens.
05CASES
Work we’ve done
Click through for the full film and project review.
City & Cultural Tourism·Dec 2025
Beijing Style: The Flavor of Everyday Beijing
Weibo “Beijing Style” street-life track film: the mascot tours wintry Beijing, turning four themes into scenes.
See the full case
City & Cultural Tourism·Mar 2026
Weibo “Beijing Style”: The Power of Sci-Tech Innovation
The same contest’s tech track: the mascot goes from hutongs to tech showrooms and demos Smart Search for ideas.
See the full case
Brand & Product·Jul–Aug 2025
Kuaishou Booth and IP Motion Graphics
A Kuaishou E-commerce booth film and red-envelope animation: the mascot tours the booth, plus a vertical red-envelope clip.
See the full case
City & Cultural Tourism·Sep 2026
Weibo “Beijing Style” Year in Review
Weibo “Beijing Style” year-end recap: the mascot guides while real creators’ work takes center stage, a year in a minute.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape, vertical or ultra-wide film
- 4K upscaled version
- Mascot stills and turnarounds
- Music, subtitles and campaign type
- Covers and poster art
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- We launch in a week or two—enough time?
- Usually, for a one-minute video—a first cut in about a week once materials arrive. Complete mascot assets speed things up. Rush production is available; timeline and price are agreed case by case.
- Will our mascot go off-model?
- We first build turnarounds from your assets and check every detail, then use them as the reference for every shot.
- Can you include real user submissions?
- Yes. With your authorization, real entries can be collaged with AI visuals—especially recommended for year-end recaps.
- Can you handle ultra-wide event screens?
- Yes. Give us the resolution and we compose at that ratio, plus landscape and vertical versions for phones.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24