A month of content
Warm-up, Little New Year, Eve, Days One to Seven, the Lantern Festival—one main film can’t carry it all.
Chinese New Year Campaign Videos:From Laba to the Lantern Festival, in Waves
Chinese New Year is the biggest date of the year—and the most crowded. Brands, platforms and agencies all publish in the same month: warm-ups from Laba, volume by Little New Year, peaks on New Year’s Eve and Day One, then another round at the Lantern Festival.
We work backwards from your release plan: one CNY story and one visual style first, then warm-up teasers, the main film, daily greetings, vertical and screen versions from the same visuals. New Year’s Eve 2027 is February 5, so we suggest starting in November.
ForPlatforms and brands running CNY campaignsAgencies and SOEs sending New Year greetingsFood and retail brands selling gift boxesCity tourism and shopping districts’ CNY events
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarLaba FestivalJan 15 (Fri)
Go live byJan 15
1–2 min film: order byDec 25, 2026
15–30 s cut: order byJan 8
Little New YearJan 30 (Sat)
Go live byJan 29
1–2 min film: order byJan 8
15–30 s cut: order byJan 23
Chinese New YearEve Feb 5 · Day One Feb 6
Go live byJan 15
1–2 min film: order byDec 25, 2026
15–30 s cut: order byJan 29
Series, dramas, screens: order byNov 20, 2026
Lantern FestivalFeb 20 (Sat)
Go live byFeb 17
1–2 min film: order byJan 20
15–30 s cut: order byFeb 13
Chinese New Year 2028Eve Jan 25 · Day One Jan 26
Go live byJan 4, 2028
1–2 min film: order byDec 14
15–30 s cut: order byJan 18, 2028
Series, dramas, screens: order byNov 9
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
Everyone is rushing
In the last lunar month actors, venues and crews are booked solid, and films get stuck in the final days.
Same old festive look
Lanterns, dumplings and fireworks—viewers can’t tell whose film they just saw.
02WHY AI
How AI solves them
One look, whole season
Once the lead, settings and style are set, every wave comes from the same visuals—consistent and efficient.
No bookings needed
Temple fairs, snowy villages, family dinners and old streets are all generated—no December bookings or weather risk.
Fresh takes on customs
Papercut, felt, miniature or gongbi—even pasting couplets can become an adventure with a hero.
Delivered in waves
Teasers first for Laba and Little New Year, then the main film, then daily greetings for Days One to Seven.
03WHAT WE MAKE
What we can make
CNY micro-drama
A story about bringing back the festive spirit that links hubs, events and products—episodic or all at once.
Daily greetings
One custom for each of Days One to Seven, posted on schedule by agencies, companies or brands.
Gift-box product films
Where the gift comes from and who it’s for, told as a homecoming story—for product pages and livestreams.
Campaign hubs & screens
IP animations for platform CNY hubs and New Year content for malls and landmark screens, made to each screen ratio.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Set the schedule
Tell us what you’re promoting, where and when; we map a release plan from Laba to the Lantern Festival.
- STEP 02
Story and characters first
We propose a CNY story and two or three style samples, then lock the lead character for every film.
- STEP 03
Generate and edit
We generate shots from the storyboard, cut the main draft with festive music, voice-over and subtitles, then revise.
- STEP 04
Deliver to the plan
Teasers, main film, daily cuts, vertical and screen versions arrive batch by batch, all before the holiday.
05CASES
Work we’ve done
Click through for the full film and project review.
IP & Short Drama·Feb 2026
Kuaishou 2026 CNY Spring Festival Micro-Drama: Light Up the New Year Village
Kuaishou’s 2026 CNY micro-drama: a 12-hour adventure linking seven campaign hubs—one of our 100M-reach projects.
See the full case
Public Interest & Public Communication·Jan 2025
NDRC Spring Festival Greeting Video
NDRC New Year greeting: red-and-gold papercut style, one custom per day for Days One to Seven, with daily cuts.
See the full case
Brand & Product·Jan 2026
Boonie Bears: The Unbe-weave-able Magic Show
A felt-style segment for Kuaishou’s Boonie Bears CNY hub—a magic show that delivers New Year wishes.
See the full case
Brand & Product·Jan 2025
Instant · vivo Cosmic Dream Adventure
An invited vertical piece for the vivo New Year challenge: four homecoming stories in four styles from user photos.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Main CNY film (horizontal and vertical)
- Teasers and countdown cuts
- Daily greetings for Days One to Seven
- Screen versions and ad cuts of different lengths
- Cover posters and character sheets
- Chinese subtitles and an English version
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- When is the latest to order for CNY 2027?
- Counting from a Laba warm-up: series, micro-dramas and screen projects by November 20, 2026; a 1–2 minute main film by December 25; a 15–30 second greeting by January 29, 2027.
- Can you revise during the holiday?
- We schedule everything to be delivered before the holiday and avoid major edits from New Year’s Eve to Day Six; daily cuts are all handed over in advance. Rush production is available; timeline and price are agreed case by case.
- Can you use our IP or mascot?
- Yes. Send model sheets; we’ll show festive stills for approval, then animate them consistently across the season.
- 2027 is the Year of the Goat—will you use it?
- If you like—the goat can be the lead, a mascot or a small easter egg, or we can skip the zodiac and focus on customs and homecoming.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24