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Baidu × China.com Military Parade Film: The Spirit of a Hundred Beasts, the Edge of a Great Nation

Each piece of equipment is matched with the creature behind its nickname, and the creature transforms into the equipment, using traditional Chinese imagery to help viewers understand modern military hardware.

Project Overview

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Baidu × China.com — Military Parade FilmProject Overview Image · Click to Enlarge ↗
Film01:05 · Video

01 / Background

Matching creatures with military equipment

This military parade short, a collaboration between Baidu and China.com, is built on one core idea: animals or mythical creatures transforming into military equipment. At only about a minute long, the storyline had to stay tight, so each creature was chosen to match the equipment's nickname, aligning the name, the shape and the transformation.

In the finished film, seven figures (an eagle, a Yinglong, a divine eagle, a Kunpeng, a pterosaur, a long blue dragon and a shark) first appear over mountain peaks, seas of clouds, canyons, wetlands and the open sea, then turn one by one into aircraft. With so little time, consistent direction of motion, setting and light help viewers follow who becomes what.

02 / Creative Highlights

Each transformation must read clearly from one form to the next

01

Similar shapes give each transformation a thread

Creatures and equipment look different, so the film links the shots through outstretched wing silhouettes, flight postures and leaps from the sea. In the flying shark segment, the shark leaves the water and keeps moving forward as its body gradually becomes the outline of a fighter jet, with the spray and the setting sun keeping the same direction. The viewer's eye follows it the whole way, and the change happens along that path.

02

Motion ties the segments together

One transformation after another can easily become repetitive. The film has airdropped supplies fall into a canyon, then a flying animal turn into a drone, letting the action drive scene changes so the camera moves naturally from the sea of clouds to the valley and the sea.

03

Snowy peaks, clouds and sunset share one warm light

Natural creatures and metal equipment share the same snowy peaks, canyons, cloud layers and sunset seas, every subject edged with warm light. We set a bright, warm base tone, then fine-tuned the sunset colors and sea details, so the mythic feel is supported by the light and the outlines of the metal equipment stay clear.

04

Name captions accompany each transformation

Captions such as “Wing Loong 3 — UAV” and “Flying Shark — J-15” appear on screen as soon as the creature appears and stay until the equipment arrives. The caption first tells viewers the basis for each transformation, so they understand they're seeing two forms of the same figure.

03 / Scene Breakdown

Seven transformations, from the mountaintop all the way to the sea.

Film · 00:00–00:10

Opening: From the Chinese Landscape to the “Thousand-Mile Eye”

The camera descends from a high-altitude map of China through the clouds and lands on an eagle on a mountaintop. The eagle takes off and becomes the KJ-500 early-warning aircraft, with a caption showing its nickname, “Thousand-Mile Eye.”

Film · 00:10–00:24

The Yinglong and the Divine Eagle

The early-warning aircraft flies into a thunderstorm, and a golden Yinglong bursts out of the lightning and becomes a J-11; then a divine eagle flies through the sunset and becomes a Z-20 helicopter.

Film · 00:24–00:42

The Kunpeng, the Supply Pack and the Pterosaur

A golden Kunpeng flies over the snowy peaks and sea of clouds and becomes a Y-20; the Y-20 drops a supply pack, the camera follows it down into a canyon, and a red pterosaur flies up to meet it and becomes a Wing Loong 3 UAV.

Film · 00:42–00:58

The Wetland “Mighty Dragon” and the Flying Shark at Sea

The UAV flies over a wetland, a whirlpool forms on the water, and a long blue dragon breaks through the surface and becomes the J-20 “Mighty Dragon”; the camera drops to the sunset sea, where a shark leaps out of the water and becomes the J-15 “Flying Shark” carrier-based fighter.

Film · 00:58–01:05

Ending: Creatures and Equipment Together

A fighter sweeps past the camera, the formation flies into the sea of clouds, and the film ends on a single frame of every creature and every aircraft together, under the title “The Spirit of a Hundred Beasts, the Edge of a Great Nation.”

04 / Storyboards & Final Frames

Seven transformations: the final frame of every shot.

Shown in the order of the finished film. Each transformation has one image of the creature and one of the equipment; the two share the same orientation, angle and light, so the before and after connect.

01

Opening: The Eagle and the Thousand-Mile Eye

In the film · 00:00–00:10

Shot 1.1

The Chinese Landscape

A high-altitude view of the map of China; the clouds part and the camera pushes down.

The Chinese Landscape · Final 1

Shot 1.2

The Eagle on the Peak

An eagle stands on a mountaintop, gazing into the distance.

The Eagle on the Peak · Final 1

Shot 1.3

The Eagle Takes Off

The eagle spreads its wings and takes to the sky as the camera shifts from a high angle to a low angle.

The Eagle Takes Off · Final 1

Shot 1.4

KJ-500

The early-warning aircraft the eagle becomes, in a low-angle wide shot that emphasizes the radar dome on its back.

KJ-500 · Final 1
02

The Yinglong and the Divine Eagle

In the film · 00:10–00:24

Shot 2.1

The Yinglong in the Storm

The early-warning aircraft flies into a storm of thunder and lightning, and a mostly golden Yinglong with touches of teal bursts out of it.

The Yinglong in the Storm · Final 1

Shot 2.2

J-11

The J-11 the Yinglong becomes, framed in strict profile so it lines up with the dragon’s direction of flight.

J-11 · Final 1

Shot 2.3

The Divine Eagle at Sunset

The sky shifts from blue to sunset glow as a divine eagle flies past in profile.

The Divine Eagle at Sunset · Final 1

Shot 2.4

Z-20

The Z-20 the divine eagle becomes, seen from behind and to the side, its fuselage bathed in golden evening light.

Z-20 · Final 1
03

The Kunpeng and the Pterosaur

In the film · 00:24–00:42

Shot 3.1

The Kunpeng over the Snowy Peaks

The helicopter flies out of frame, and a great golden Kunpeng flies in from the snowy peaks and sea of clouds.

The Kunpeng over the Snowy Peaks · Final 1

Shot 3.2

Y-20

The Y-20 the Kunpeng becomes, flying through the clouds at sunset with its nose pointing left.

Y-20 · Final 1

Shot 3.3

A supply pack drops into the canyon

The Y-20 drops a supply pack with a drogue chute, and the camera follows it down into a deep ravine between the cliffs.

A supply pack drops into the canyon · Final 1

Shot 3.4

The Pterosaur in the Canyon

A red pterosaur rises from the bottom of the canyon, flying up toward the supply pack.

The Pterosaur in the Canyon · Final 1

Shot 3.5

Wing Loong 3 UAV

The UAV the pterosaur becomes, flying head-on along the canyon wall.

Wing Loong 3 UAV · Final 1
04

The Mighty Dragon and the Flying Shark

In the film · 00:42–00:58

Shot 4.1

The Wetland Whirlpool

The UAV flies over a ridge, the camera rises to look down on a lotus wetland, and a whirlpool spins up in the middle of the water.

The Wetland Whirlpool · Final 1

Shot 4.2

The Long Blue Dragon

The long dragon bursts from the whirlpool and skims the wetland toward the setting sun.

The Long Blue Dragon · Final 1

Shot 4.3

J-20

The J-20 the long dragon becomes, emerging above the clouds. The fuselage and wings were checked against reference images of the real aircraft.

J-20 · Final 1

Shot 4.4

The Shark Leaping from the Sea

The camera drops to the sea, where a shark leaps out of the water with its jaws open, spray flying.

The Shark Leaping from the Sea · Final 1

Shot 4.5

J-15

The J-15 the shark becomes, flying forward low over the sunset sea.

J-15 · Final 1
05

Closing Group Shot

In the film · 00:58–01:05

Shot 5.1

Creatures and Equipment Together

Every creature and aircraft from the film shares one sea of clouds, with the Yinglong spreading its wings at the center. This image is the backdrop for the title.

Creatures and Equipment Together · Final 1

05 / Results

A creative short for the military parade

Delivered a 65-second creative short for the military parade (1920 × 1080 landscape), plus an alternate version ending on a watchtower. The film was published on China.com’s Douyin account and earned 37K likes and 10K shares across platforms.

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Shenzhen Alchemy Technology Co., Ltd.
English Name
Shenzhen Alchemy Technology Co., Ltd.
Address
Room 201-5, Level 2, Tower F, Galaxy WORLD
No. 1 Yabao Road, Bantian, Longgang District, Shenzhen
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