Stalling midway
Early terms get care, then summer and autumn slip and followers notice.
Solar-Term Brand Marketing:24 Seasonal Touchpoints a Year
A solar term arrives about every two weeks—the most natural reason for a brand to show up: spring tea at the Beginning of Spring, noodles at the Summer Solstice, soup at Frost’s Descent. The hard part is keeping it up: 24 fresh visuals a year often stall by autumn or drift in style.
At the start of the year we set one style and layout and match all 24 dates, seasonal signs and your products, then deliver each term two weeks ahead: an animated poster plus a short of a dozen seconds. The year looks like a collectible set, and any term can add a product film or screen version.
ForTea, coffee and food brandsRestaurant chains and heritage brandsReal estate, malls and tourismBeauty and wellness brands
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarQingming FestivalApr 5 (Mon)
Go live byMar 29
1–2 min film: order byMar 8
15–30 s cut: order byMar 29
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
Drifting style
New designers or vendors make one series look like several.
Products don’t fit
Pure solar-term facts ignore the brand; forced products feel awkward.
02WHY AI
How AI solves them
Whole year planned
All 24 dates, themes and products are planned up front, each delivered two weeks ahead.
One style all year
Layout, palette and type stay consistent, so all 24 look like one card set.
Season meets product
Each term gets a seasonal sign or food tied to your product.
Accurate knowledge
Dates, seasonal phases and customs are checked so plants and farm work match the season.
03WHAT WE MAKE
What we can make
Animated posters
A looping animated poster each term for WeChat Moments and articles.
Seasonal product shorts
A dozen seconds pairing one term with one product—new tea at Grain Rain, dumplings at the Winter Solstice.
Store and mall screens
Solar-term visuals as looping content for store and mall screens.
Year compilation
All 24 cut into one four-seasons film for year-end or an anniversary.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Year theme
Share your product lines and platforms; we map themes and products for all 24 terms.
- STEP 02
Style and layout
We offer two or three styles and layouts, then make the Beginning of Spring as a pilot.
- STEP 03
Term by term
Each term’s poster and short arrive two weeks early for approval. Rush production is available; timeline and price are agreed case by case.
- STEP 04
Year-round delivery
All 24 delivered on time, plus a year-end compilation.
05CASES
Work we’ve done
Click through for the full film and project review.
The 24 Solar Terms·2026
NDRC 24 Solar Terms Video Series
The NDRC’s 24 solar terms series: each term’s knowledge paired with nature, farming and customs, consistent and on schedule—the model for a brand series.
See the full case
City & Cultural Tourism·Jun 2025
Lychee Longgang
“Lychee Longgang” reshapes landmarks in lychee red and peel texture—the same approach for seasonal fruit content.
See the full case
City & Cultural Tourism·Jul 2025
Ice Cream Longgang
“Ice Cream Longgang” turns landmarks into ice cream and candy—a model for summer-term brand content.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- 24 animated solar-term posters
- 24 seasonal shorts
- Vertical and screen versions
- Year compilation
- Year schedule
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- When is the latest for each term?
- A single term’s poster and short: 7 days before the term. A full 24-term year: a month before the Beginning of Spring (February 4, 2027). See the calendar for all dates.
- Can we do only some terms?
- Yes—say just the four season starts, or only the terms closest to your products.
- What about north–south differences?
- We draw for your main audience’s region, or make separate north and south versions.
- How is this different from a government series?
- Government series focus on knowledge; brand series tie every term to a product and run shorter.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24