City & Tourism
Longgang's landmarks become ice cream and candy, building a bright, cute city people want to step into.
01 / Background
“Ice Cream Longgang” is a summer AI creative short starring the city's landmarks. Rivers, campuses, tech buildings and public plazas each have their own look; the challenge was keeping every place recognizable amid the fantasy of cream, cones and candy, while still making them feel like one city.
The film sets off from places that rarely get screen time, such as Hehu New Residence and the Red Cube, follows the Longgang River and Shenxian Lake into the Children's Park, then passes tech building clusters, campuses and public spaces. A unified palette and camera moves that keep pushing forward string the many locations into a city tour that's easy to follow.
02 / Creative Highlights
Different landmarks can't all be covered with the same scoops of ice cream. The twin towers keep their tall side-by-side mass, the Universiade Center highlights its faceted geometry, and the Children's Park keeps the Ferris wheel's round frame and spokes. Cone textures, layers of cream and pastel blues and pinks are laid over these structures: the outlines tell you where you are, and the new look brings the surprise.
The facade of Hehu New Residence, the Red Cube's building cluster and the eco-park's ring-shaped main building are all different sizes. Pastel blue, pale yellow and pink cream, along with scoops of ice cream, cookie textures and soft tree canopies, recur throughout: they share one set of dessert materials, yet each takes a different shape.
In the Longgang River section, the camera pushes forward between the ice creams on both banks, giant desserts sweeping past on either side, before opening onto the wide waters of Shenxian Lake. The river's course, the bridges and the reflections stay clear, so viewers feel like they're really touring the city rather than flipping through fantasy architecture images one by one.
The film first passes a historic building, the Red Cube, the river and lake, and the Children's Park, before reaching the more familiar tech buildings. Each scene gets a place-name caption, and wide shots alternate with close-ups of entrances, so lesser-known places get a spot of their own and the short keeps moving briskly forward.
03 / Scene Breakdown
Instead of starting with the famous twin towers, the film opens with Hehu New Residence, the Red Cube, the Longgang River and Shenxian Lake. At each stop, the place name appears in the top-left corner.
The gatehouse and outer walls of the Hakka walled house are smeared with pink and blue cream, ice pops and cones stand by the door, and the characters on the plaque are still legible. The camera then rises to show the walled house's sprawling rooftops.
The Red Cube's signature slanted face is painted in blue, yellow and pink stripes, with several giant cones planted in front; the building is recognizable at a glance.
The camera skims forward along the Longgang River, with scoops of ice cream and cones piled on both banks; at a bend, the river opens onto calm Shenxian Lake, the distant hills and reflections still there and a ring of colorful cream along the shore.
From the Children's Park Ferris wheel into the most familiar cluster of buildings: Huawei's Shenzhen headquarters, the Galaxy Twin Towers, Shenzhen MSU-BIT University and the Longgang Energy Eco-Park, each building getting a different dessert to match its shape.
The Children's Park Ferris wheel turns into view from the trees; its round frame and spokes are unchanged, just painted entirely in cream colors.
Huawei's Shenzhen headquarters stacks up in layers of colorful cream; then the Galaxy Twin Towers become two cones side by side, waffle cones below and two flavors on top, one pink and one green.
The spire of Shenzhen MSU-BIT University looks like a candle on a cake; the round main building of the Longgang Energy Eco-Park becomes a melting ice cream cake, its chimneys turned into wafer rolls.
The second half covers sports venues and public spaces, finally passing through a hall in Longtan Park and stopping at the gate of The Chinese University of Hong Kong, Shenzhen.
The ring of stands at Guangdong Longgang International Velodrome is wrapped in pink cream; the faceted roof of the Shenzhen Universiade Center becomes waffles and blocks of ice cream, and the reflection in the water makes the location clear.
The dragon sculpture's column becomes a cone, piled high with chocolate and cream. The camera then pushes in to a close-up of a melting cone, cream running down the crispy shell.
Beneath the dessert roof in Longtan Park, the camera walks into a hall and comes out at the gate of The Chinese University of Hong Kong, Shenzhen; a single pass through a doorway leads to the final stop.
04 / Gallery
05 / Results
This 41-second city landmark creative short was finalized in July 2025 and published on WeChat Channels. All 14 landmarks keep recognizable outlines while their surfaces are wrapped in cream and cones, giving Longgang a set of seasonal summer images.
Case Study
Summer had arrived, and Longgang's everyday publicity needed a fresh seasonal piece.
We gave 14 Longgang landmarks, from a Hakka walled house to the Universiade Center, skins of cream, cones and waffles, while keeping every building's outline.
This is the ice cream film in the Longgang Everyday Content series: 41 seconds, part of the same set as the watermelon and lychee films.
01
The most common mistake in dessert restyling is covering every building with the same scoops of ice cream: viewers come away remembering only that it was “very pink,” not where it was. Our approach: choose the dessert by the building's shape:
The Galaxy Twin Towers are tall and straight, so they became two cones side by side; the Universiade Center's faceted roof fits neatly into squares of waffle; the energy eco-park is a big round disc, like a melting ice cream cake, with its two chimneys turned into wafer rolls; and the column of the Longcheng Square dragon sculpture became a cone piled with chocolate.
The colors, on the other hand, are unified across the film: three cream shades, pink, blue and pale yellow, recur throughout, and the sky keeps its blue and white clouds. Each building gets its own dessert, yet together they look like one “dessert city.”
02
Landmarks like the twin towers and the Universiade Center have been seen many times. As requested, this film added a batch of new sights, Hehu New Residence, the Red Cube, the Longgang River, Shenxian Lake and the Children's Park, and put them at the very front, with the familiar building clusters in the middle.
Covering 14 places in 41 seconds relies on a camera that keeps moving forward: pushing along the river to the lake, turning from the Ferris wheel to the tower cluster, and finally passing through a hall in Longtan Park straight to the university gate. Every stop's place name sits in the top-left corner, left-aligned, in the same font, and long names like the cycling venue are written in full as “Guangdong Longgang International Velodrome.”
The camera skims forward over the river, and at a bend it opens onto the wide lake.
03
Everyday city publicity needs content that's quick to update, feels fresh and is instantly recognizable as local. This film took just a few days from sourcing new sights to finalization, fitting 14 landmarks into 41 seconds, each one transformed and each one still recognizable.
For learners, there are two takeaways: with “reskinning” ideas like desserts or fruit, assign materials building by building according to their shapes; and in films with many landmarks, use a camera that keeps moving forward and place names in a fixed position to string them into one route.
FAQ
Change only the surface, never the outline. The twin towers are still two tall towers side by side, the Universiade Center still has its faceted roof, and the Ferris wheel keeps its frame and spokes. Each stop also gets a place-name caption in the same position, so viewers can match both the shape and the name.
For the ice cream film, new sights were sourced in early July 2025, the film was ready within a few days, and it was finalized on July 9 after revisions to the place-name captions: under a week in total.
A 41-second 1912×1080 landscape film with place-name captions and music, published on WeChat Channels. The set also includes Watermelon Longgang and Lychee Longgang, which can be released one after another as a series.
Approach
In pre-production, we prepared materials based on real photos of each landmark and put the lesser-known sights toward the front. Following each building's shape, the film uses layers of cream, cone textures and ice cream decorations, with place names appearing in each scene. The style stays unified as desserts, and viewers always know where they are.
The film cuts back and forth between grand city views and individual buildings: pushing along the river to the lake, turning from the Ferris wheel to the tower cluster, and finally approaching the entrance from the plaza in Longtan Park and passing through the hall into The Chinese University of Hong Kong, Shenzhen. Pushing in, sweeping past and passing through doorways run throughout, so the dessert city can be explored all the way through.
More Work
Ideal for brand launches · public-sector communications · cultural-tourism campaigns · IP transformation · event openers · earnings visualization · social campaigns · AI workflow development
