Clauses don’t land
Precise legal wording loses people after two lines, and the key points are buried in long text.
Policy Explainer Animations:Clauses Become One Family’s Everyday Life
A policy document can run to dozens of articles, yet what matters to people fits in a few lines: who qualifies, what they get, where to apply. Long infographics go unread, expert talking heads feel stiff, and few people click when they’re shared.
We put each clause in someone’s hands—a retiree, a small shop owner, a new graduate—showing the situation they face and how the policy helps. Animated or realistic, the narration speaks plainly, eligibility is spelled out in large type, and the film ends with where to apply.
ForPolicy-issuing agencies: development, labor, health insurance, housingDistrict and subdistrict policy outreachBusiness-support promotion in development zones and parksGovernment social media and media centers
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarTwo SessionsUsually opens around March 4–5
Go live byMar 3
1–2 min film: order byFeb 3
15–30 s cut: order byFeb 24
Series, dramas, screens: order byDec 30, 2026
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
Too technical
Expert explanations are accurate but stiff; neither young people nor seniors stay with them.
“What’s in it for me?”
Plenty on why the policy is good, little on who qualifies, where to go and what to bring.
02WHY AI
How AI solves them
One person, one scene
Each point is shown through a real-life person and situation, so viewers recognize themselves.
Conditions you can see
Eligibility, documents and where to apply appear as large text and icons, not just narration.
Abstract ideas, drawn
Where funds go, how subsidies are calculated and how projects land are animated step by step.
Easy to update
When rules or wording change, only the affected shots and captions are redone.
03WHAT WE MAKE
What we can make
Public benefit policies
Pensions, health insurance, jobs and housing subsidies—who qualifies and how to apply.
Business support policies
Grants, tax relief and talent policies for companies, with the application process and contacts.
Plans and reforms
The background of a city plan or major reform, animated to show what will happen and why.
New rules reminders
Short clips before a new rule takes effect: what’s changing and what to watch for.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You send the policy and priorities
The policy text, the official explainer, and the few lines you most want people to remember.
- STEP 02
We script and cast
We turn the points into short everyday stories with narration and storyboards, and you confirm nothing is misstated.
- STEP 03
We build and voice it
After approval we generate visuals, add narration, subtitles and icons, and cut a first draft.
- STEP 04
Review and release
We revise to your review notes, then deliver landscape, vertical and cut-down versions.
05CASES
Work we’ve done
Click through for the full film and project review.
Public Interest & Public Communication·Oct 2025
14th Five-Year Plan Achievement Recap
The 14th Five-Year Plan achievements film for the NDRC: one point, one miniature scene, big headline and small detail—the same layout works for policy explainers.
See the full case
Tech & Science Education·Oct 2025
AI × Green Energy Fusion
Green energy short for Longgang District’s publicity department: solar streetlights, vehicle-to-grid charging and a dispatch center linked in one easy-to-follow line.
See the full case
AI Visual Support·Dec 2024 – Jan 2025
Exploring China Through Idioms: Borrowing a Path to Conquer Guo
Drama visuals for CCTV’s Idioms Explore China: a sand table and wooden troops make tangled state relations clear—the same way to lay out a policy’s background.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape film and vertical short version
- Narration and music
- Chinese subtitles, dialect or foreign-language versions available
- Key-point cards and cover image for article posts
- Shorter cut-downs on request
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Could the policy be misstated?
- Scripts use only the policy text and official explainer you provide—nothing added. Narration and captions are approved before any visuals are made.
- How long should one policy video be?
- Usually one to two minutes per policy. With many points, split it into a series, one question per clip—easier to share too.
- Can you make dialect or foreign-language versions?
- Yes. Only the narration and subtitles change, not the visuals—useful for seniors, migrant workers or foreign residents.
- What if the policy is revised later?
- We change only the affected shots, narration and captions, keep the rest, and issue an updated version.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24