Clashes with 618
Festive films and sales assets are due at the same time.
Dragon Boat Festival Videos:Boats, Zongzi and Qu Yuan in a New Style
Everyone knows the symbols—boats, zongzi, mugwort, sachets, Qu Yuan. The challenge is freshness, and in 2027 the festival (June 9) overlaps the 618 sales, so food brands need both festive films and sales assets, while real race footage only exists on race day.
We tell the festival as one story in one style: a zongzi’s journey from leaf to table, a miniature dragon boat racing past city landmarks, or a gongbi scroll of the festival then and now. Festive and 618 assets share the visuals, and race teasers go out before the race.
ForAgencies and citiesDestinations hosting racesZongzi, food and heritage brandsHeritage groups and museums
Related 2027 dates and order-by deadlines
See the full 2027 marketing calendarDragon Boat FestivalJun 9 (Wed)
Go live byJun 2
1–2 min film: order byMay 12
15–30 s cut: order byJun 2
Rush production is available; timeline and price are agreed case by case.
01CHALLENGES
Where this kind of video usually gets stuck
No footage before the race
Real race footage only exists on the day—teasers have nothing to show.
Familiar symbols
The same zongzi and boats every year make films forgettable.
02WHY AI
How AI solves them
Festival and sales together
One set of visuals yields the festival film, product videos and livestream assets.
Race visuals in advance
Generated race scenes based on the course and teams, ready for teasers.
Fresh styles
Miniature, gongbi, papercut or felt—each sets you apart from past years.
Accurate customs
Customs vary by region; we check local practice before drawing.
03WHAT WE MAKE
What we can make
Festival greeting
A scroll from ancient to modern Duanwu, 30–60 seconds, out on the day.
Race teaser
Miniature boats racing past landmarks, with schedule and highlights.
Zongzi gift-box film
From leaves and glutinous rice to a finished zongzi—ingredients and flavor made clear.
Customs animation
The stories behind mugwort, sachets and boat races, for schools and museums.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Dates and products
Tell us the launch date, products or events, and any race or local-custom materials.
- STEP 02
Story and style
We propose a story and two or three style samples, then storyboard.
- STEP 03
Generate and edit
We generate shots, cut the main film with music and subtitles, plus short sales cuts.
- STEP 04
A week ahead
Festival film and versions in early June; sales assets earlier on each platform’s schedule. Rush production is available; timeline and price are agreed case by case.
05CASES
Work we’ve done
Click through for the full film and project review.
City & Cultural Tourism·Dec 2025
Exploring Longgang: An Intangible Heritage Scroll
“A Fun Tour of Longgang’s Heritage” links local crafts, old-town landmarks and the modern city in one scroll—the same approach for Duanwu customs.
See the full case
Culture & Art·Oct 2024
Songs of the Harvest
CCTV.com’s “Harvest Chant” turns wheat and produce into a stage for tiny workers—the same miniature approach for zongzi ingredients.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Main festival film
- Vertical and 15-second cuts
- Product page videos
- Cover posters
- Subtitles and music
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- When is the latest to order?
- For a June 2 release: a 1–2 minute film by May 12, 2027; shorts under 30 seconds by June 2. If it also serves 618, order earlier on the 618 timeline.
- Can you show our local race?
- Yes. Send the course, boat designs and past photos and we’ll generate it to match.
- How do you depict Qu Yuan?
- Based on traditional portraits and texts, dignified, focused on his poetry and story—never parody.
- Will the zongzi look appetizing?
- Yes—steam, glossy rice and filling colors get special attention, matched to your product photos.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24