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NDRC Mid-Autumn Festival Greeting Video

Six Mid-Autumn verses set the scenes of snowy mountains, star trails, water towns and moonlight. In about 39 seconds of vertical video, vast landscapes and longing for home and reunion share a single night.

Film00:39 · Film

01 / Background

How a Greeting Watched on Phones Holds Both Landscapes and Homesickness

This Mid-Autumn greeting was made for WeChat Channels, so it needed 9:16 images suited to phones, along with a solemn, expansive sense of China's landscapes. We chose a realistic Chinese-style landscape look, fixed the visual style first, then storyboarded around the classical verses: scenery spanning north, south, east and west all serves the themes of longing for home and reunion, with moonlight as the emotional thread running through the film.

Poetry can't come from simply laying text over scenery. The script weighed the emotional turns in the verses, the passage of time from dusk into night, and the visual flow between different landforms. The final cut gives each of the six verses a pair of landscapes, starting from snowy peaks and star trails, passing through Danxia hills, water towns, lakes and reeds, and ending on lit pavilions and moonlight over a sea of clouds.

02 / Creative Highlights

Letting the Poetry Decide Shot Size and Moonlight

01

Scenes Chosen by the Verse, So Every Cut Has a Reason

“Gazing northwest toward home” lands on the textured earth of Danxia hills, while “seeing the moon in the southeast” turns to a riverside water town. “The pale moon shares its glow” shows sky and lake mirroring each other, and “its radiance wets the dew” cuts from the shadows of trees on the shore to reeds at blue hour. The space moves from the grand to the detailed, so the changes in shot size viewers see are the changes in the verses' imagery.

02

Moonlight Runs Through the Film, but Not Every Shot Has a Moon

Too many moons get repetitive, so shots with and without the moon alternate, and the night scenes lean cool. In the finished film, the Danxia hills, the star trails over the rooftop and the reeds have no prominent full moon; they alternate with shots of the moon and its reflection, so the theme holds while the images vary, and the moon carries more weight each time it returns.

03

Subtle Movement Keeps the Rhythm of Reading the Verses

Turning star trails, swaying reed tassels, glints on the water and shifting clouds keep the images alive, while buildings, shorelines and mountains hold the composition steady. The film cuts directly between landscapes, and each verse gets its own shot length; the verse text and its author and source sit on either side of the frame, leaving the middle for the scenery.

04

From a Clear, Cold Night to the Lights of Home

A deep blue starry sky, mirror-still lakes and snowy mountains establish a clear moonlit night; warm windows under rooftops, water-town streets and lit pavilions add the warmth of people living their lives. Vast scenery alternates with nearby lights, so the greeting has the scale of mountains and rivers while still landing on the personal feelings of homesickness and reunion.

03 / Scene Breakdown

Six Mid-Autumn verses, twelve shots.

Film · 00:00–00:05

As evening clouds clear, a pure chill spills over; the Milky Way silently turns the jade disc

The first verse comes from Su Shi's “Yangguan Song: Written at Mid-Autumn.” Two shots move from the cold glow of a snowy mountain to homes under the stars, as a string of light points writes the verse character by character on the right.

Film · 00:05–00:11

Gazing northwest toward home, where is it? In the southeast, how many times have I seen the moon grow full?

Bai Juyi's verse has a northwest and a southeast, so the images do too: first the Danxia hills of the far northwest, then a water town south of the Yangtze.

Film · 00:11–00:18

The autumn moon rolls out golden waves, a flying mirror polished anew

Xin Qiji's line likens moonlight to golden waves and the moon to a freshly polished mirror. Both shots use warm gold, in contrast to the cool blues before them.

Film · 00:18–00:25

The pale moon shares its glow, the bright river casts its reflection, and all is clear inside and out

Zhang Xiaoxiang wrote of a moonlit night on Dongting Lake, where moonlight, the Milky Way and the lake form one clear, luminous whole from top to bottom. The images reference the real Dongting Lake, one shot with the moon and one without.

Film · 00:25–00:30

A bright moon hangs in the autumn sky; its radiance wets the dew

Meng Haoran's line moves from the bright moon in the sky to the dew close at hand, and the camera likewise draws in from a wide shot to a close-up.

Film · 00:30–00:39

Cloudless for ten thousand miles, the moon mirrors all the land; the night of fullest reunion is Mid-Autumn

The last verse is about reunion, so it comes at the end. First a world of lit homes, then the camera rises above a sea of clouds to close the film.

04 / Storyboards & Final Frames

Six verses, twelve shots, and the approved frame for each.

Listed in the order of the finished film: each verse has two shots, with a note on what each shot shows and why, followed by the approved frame used in the film.

01

As evening clouds clear, a pure chill spills over; the Milky Way silently turns the jade disc

In the film · 00:00–00:05

Shot 1.1

Clouds Clear From a Snowy Peak as the Moon Rises

In the first frame, clouds sit among the mountains and on the summit with the moon half hidden behind them; in the last frame, the clouds have parted and the moon has risen. First and last frames were used to generate the clouds parting and the moon rising in between. The cold blue moonlight matches the “pure chill,” and the moon is drawn large and full.

Clouds Clear From a Snowy Peak as the Moon Rises · Final 1
Clouds Clear From a Snowy Peak as the Moon Rises · Final 2

Shot 1.2

Star Trails and a Huizhou-Style Rooftop

Long-exposure arcing star trails fill the upper half of the frame, with a Huizhou-style rooftop and warm yellow window lights below. Pairing the cool night sky with warm lamplight makes the night clear and cold but not lonely.

Star Trails and a Huizhou-Style Rooftop · Final 1
02

Gazing northwest toward home, where is it? In the southeast, how many times have I seen the moon grow full?

In the film · 00:06–00:11

Shot 2.1

Danxia Hills of the Northwest

A very wide, low-angle view of the Danxia landforms under a bright deep blue night. This shot leaves out the moon and keeps only the texture of the land to carry the vastness of “gazing toward home.”

Danxia Hills of the Northwest · Final 1

Shot 2.2

Water Town of the Southeast

An ultra-wide aerial of a water town south of the Yangtze, the river running through it, lights dotting both banks and the moon on the distant horizon. The video pushes forward from above the lake.

Water Town of the Southeast · Final 1
03

The autumn moon rolls out golden waves, a flying mirror polished anew

In the film · 00:12–00:18

Shot 3.1

A Golden Moon Where Water Meets Sky

Lake and night sky blend into one at the horizon, with a golden full moon and its band of light on the water. In the video the moon rises slowly as the camera pushes in.

A Golden Moon Where Water Meets Sky · Final 1

Shot 3.2

A Snowy Mountain in Golden Light

A snowy plateau mountain lit by warm light, a small house at its foot, a complete, crisp reflection in the lake, and the moon at the upper right.

A Snowy Mountain in Golden Light · Final 1
04

The pale moon shares its glow, the bright river casts its reflection, and all is clear inside and out

In the film · 00:18–00:25

Shot 4.1

The Milky Way and the Moon's Reflection in the Lake

Based on the real Dongting Lake: the full moon and the Milky Way above, the lake and the moon's reflection below. In the video the stars twinkle and ripples spread from the middle of the lake.

The Milky Way and the Moon's Reflection in the Lake · Final 1

Shot 4.2

Sunset Glow on a River Bend

A streak of pink-purple sunset reflected in a river bend. This shot leaves out the moon, keeping the frame clean and giving the moonlit shots around it room to breathe.

Sunset Glow on a River Bend · Final 1
05

A bright moon hangs in the autumn sky; its radiance wets the dew

In the film · 00:25–00:30

Shot 5.1

Autumn Trees and a Full Moon

Looking down on the lakeshore: the branches of autumn trees are crisp, the full moon hangs high, and the mirror-like water reflects both trees and moon.

Autumn Trees and a Full Moon · Final 1

Shot 5.2

Dew-Covered Reeds

Close-up: reeds at the water's edge at blue hour, their tassels beaded with tiny drops of dew. In the video a gentle breeze moves the tassels and their reflections sway along.

Dew-Covered Reeds · Final 1
06

Cloudless for ten thousand miles, the moon mirrors all the land; the night of fullest reunion is Mid-Autumn

In the film · 00:30–00:39

Shot 6.1

Lantern-Lit Covered Bridge on the Qinhuai

A low-angle view of a covered bridge hung with lanterns, the lights reflected in the river, the moon at the upper left. The liveliest lights of everyday life in the film are placed here.

Lantern-Lit Covered Bridge on the Qinhuai · Final 1

Shot 6.2

A Bright Moon Over a Sea of Clouds

A sea of clouds rolls between the mountains, the moon half hidden behind them. A locked-off shot with a time-lapse effect gives viewers enough time to finish reading the last verse.

A Bright Moon Over a Sea of Clouds · Final 1

05 / Results

Released on Mid-Autumn Day, With More Than 3 Times Last Year's Shares and Saves

We completed a roughly 39-second, 9:16 vertical Mid-Autumn greeting short, released by the NDRC's official accounts on October 6, 2025, Mid-Autumn Day. Shares and saves were both more than 3 times those of the previous year's Mid-Autumn video; on Kuaishou it earned 34K+ likes and 1M+ views.

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Company Information
Chinese Name
Shenzhen Alchemy Technology Co., Ltd.
English Name
Shenzhen Alchemy Technology Co., Ltd.
Address
Room 201-5, Level 2, Tower F, Galaxy WORLD
No. 1 Yabao Road, Bantian, Longgang District, Shenzhen
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