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NDRC Mid-Autumn Chinese-Style Video

Clear, light watercolor tones connect moonlit water towns, seasonal customs and modern homecomings, carrying the Mid-Autumn reunion through scenes from past to present.

Film01:00 · Video

01 / Background

How a One-Minute Vertical Greeting Links the Mid-Autumn of the Past to Today’s Reunions

This Mid-Autumn greeting had to place traditional festival culture and today’s family reunions in the same painting. The film takes a gongbi light-color scroll as its visual direction, bringing water towns, osmanthus, tea and lanterns into family gatherings, then pointing to journeys home across mountains and rivers by high-speed rail and air. The full moon is the constant theme, and the images unfold around festival memories and life today.

Costumes, objects and settings differ between past and present, so a shared full moon, a consistent blue palette and warm lamplight tie them together. The images needed the layered depth of a moonlit night while keeping the relationships between characters and the seasonal details easy to read in a vertical frame.

02 / Creative Highlights

Giving Moonlight, Lamplight and Reunion Each a Role

01

Cool and warm layers keep the moonlit night clear

Water-town night scenes easily sink into a single mass of black. The film uses haze blue, gray-green and warm off-white as its base, linking pale-gold lamplight with silver-blue moonlight. Nearby water, osmanthus and figures stay crisp while the distance gradually lightens, so the details of everyday life remain visible at night.

02

Using depth to unroll a scroll of everyday life in a vertical frame

Waterways, old bridges, houses and distant mountains unfold layer by layer, with figures and lanterns in the foreground and middle ground. The eye travels from everyday details up close all the way to the mountains under the moon, so viewers see the festival customs and sense the whole setting.

03

One painting style links different scenes of life

Water towns, osmanthus tea and lanterns share the same light watercolor, moonlight and lamplight as high-speed trains, airplanes and a modern dinner table. Traditional festival imagery doesn’t stay in the past; it carries through to today’s travel and gatherings, and the greeting lands in the life people live now.

04

From a family moment to a wish for the whole land

Reunion can’t be shown just by filming the dinner table again and again. In a courtyard, the family first drinks tea and eats mooncakes; then the image slowly dissolves into mountains and rivers under the moon, widening from the closeness of one family to a broader blessing. The full moon and blue palette never break as the picture pulls back from one family to the whole landscape.

03 / Scene Breakdown

From moonlit water towns to today’s dinner table.

Film · 00:00–00:12

Osmanthus, the Full Moon and a Water Town

The opening uses the cover layout to state the theme, then moves from the water-town lantern market and the full moon behind osmanthus to the moon in the water, establishing that “today is Mid-Autumn.”

Film · 00:12–00:30

From Reunions of the Past to Reunions Today

Starting from a family of six in a Song dynasty courtyard, the film passes a river lantern and moves to a reunion dinner on a city terrace today, a cup of osmanthus tea and mooncakes in a small courtyard.

Film · 00:30–00:45

Mountains, Rivers and the Journey Home

The picture pulls back from one family to the whole land: a river flows through a thousand years as a city grows along it, sky lanterns rise, and high-speed trains and planes carry people home.

Film · 00:45–01:00

Back to the Table, Ending on a Greeting

Those who traveled far return to the family dinner table, and the film ends on a family watching the lanterns by the river and the institution’s greeting.

04 / Storyboards & Final Frames

Final frames for fifteen shots.

In the order of the finished film: for each shot, what was painted and why, followed by the final image used in the film.

01

Osmanthus, the Full Moon and a Water Town

In the film · 00:00–00:12

Shot 1.1

Cover and Opening

A full moon at top left, an osmanthus branch at bottom right, and blank space in the middle for the greeting. The opening, cover and ending share the same base image and layout, so the video and posters read as one set at a glance.

Cover and Opening · Final 1

Shot 1.2

Water-town lantern market

A high-angle view of the water town: a stone arch bridge and a black-awning boat up close, shops and passersby on both banks in the middle, and mountains, a pagoda and the moon in the distance. Near, middle and far layers of life in a single image.

Water-town lantern market · Final 1

Shot 1.3

Osmanthus and the full moon

Looking up from beneath an osmanthus tree, the branches form a ring with the round moon in the center, unobstructed by leaves. This shot set the color of the moon and the blue of the sky for the whole film.

Osmanthus and the full moon · Final 1

Shot 1.4

The moon reflected in water

The whole frame is water: the reflection of an osmanthus branch reaches in from the top left, and the moon’s reflection in the center is broken up by fine ripples.

The moon reflected in water · Final 1
02

Reunions Past and Present

In the film · 00:12–00:30

Shot 2.1

A family of six in a Song dynasty courtyard

Costumes and hairstyles follow the Northern Song setting: grandparents, parents and two children sit around a round table, each holding a mooncake, so it’s instantly clear they are celebrating Mid-Autumn.

A family of six in a Song dynasty courtyard · Final 1

Shot 2.2

Lotus river lantern

A low angle skimming the water: a lotus lantern floats in the foreground, with the same stone arch bridge and riverside lanterns in the distance, and the moon in the same position as in the earlier water-town shot.

Lotus river lantern · Final 1

Shot 2.3

Reunion dinner on the city terrace

Today’s city in a traditional painting style: high-rises and lit windows behind, a family of six dining together, with home-cooked dishes, bowls and chopsticks on the table.

Reunion dinner on the city terrace · Final 1

Shot 2.4

Pouring a cup of osmanthus tea

A hand lifts a celadon teapot to pour tea into a cup, with a lake and a pavilion behind. A few sprigs of osmanthus decorate the table.

Pouring a cup of osmanthus tea · Final 1

Shot 2.5

Mooncakes in a small courtyard

Today’s courtyard: the grandfather sits in a rattan chair, the children lean against the adults eating mooncakes, and tea and fruit are set out on the coffee table. This shot is rooted in life today.

Mooncakes in a small courtyard · Final 1
03

Mountains, Rivers and the Journey Home

In the film · 00:30–00:46

Shot 3.1

From mountains to city

The first frame is a river among blue-green mountains; the last frame is the same river with ancient pagodas and high-rises along its banks. The journey in between was generated from the first and last frames.

From mountains to city · Final 1
From mountains to city · Final 2

Shot 3.2

A family releasing a sky lantern

A present-day family looks up and lifts a sky lantern into the night sky together, leading into the modern life of the second half.

A family releasing a sky lantern · Final 1

Shot 3.3

A high-speed train through the mountains

Looking down into a valley from a mountaintop: a high-speed train emerges from a tunnel and crosses the mist on a viaduct.

A high-speed train through the mountains · Final 1

Shot 3.4

A plane over a sea of clouds

A sea of clouds and peaks seen from high above; a plane passes from the upper right, with the moon hanging at the edge of the sky.

A plane over a sea of clouds · Final 1
04

Homecoming and Closing Frame

In the film · 00:46–01:00

Shot 4.1

Reunion dinner at home

An indoor dinner table, with the moon and the city outside the window. The table is set with home-cooked dishes, setting it apart from the earlier mooncake shot.

Reunion dinner at home · Final 1

Shot 4.2

Watching the lanterns by the river

The closing frame: the family stands with their backs to the camera at the riverside railing, watching the lanterns filling the river and the lantern market across the water, with space above for the institution’s name and greeting.

Watching the lanterns by the river · Final 1

05 / Results

Mid-Autumn Video and Animated Poster Assets

We completed a one-minute 9:16 vertical Mid-Autumn greeting video, delivered on September 23, 2026, in time for the festival. The same imagery was also turned into a static cover, an animated cover video, a GIF and a landscape banner, with the opening, ending and cover sharing one layout.

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Company Information
Chinese Name
Shenzhen Alchemy Technology Co., Ltd.
English Name
Shenzhen Alchemy Technology Co., Ltd.
Address
Room 201-5, Level 2, Tower F, Galaxy WORLD
No. 1 Yabao Road, Bantian, Longgang District, Shenzhen
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