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Kuaishou × Shenyang Fangcheng New Year's Eve Gala Countdown Video

From a single tap on a phone, the camera flies into the history, fireworks and New Year countdown of Shenyang's Fangcheng.

Preview

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Kuaishou × Shenyang Fangcheng New Year's EveFilm keyframe · click to enlarge ↗
Countdown main film | about 63 sec01:02 · Film
Standalone New Year greeting | about 23 sec00:22 · Film
Event teaser | about 23 sec00:22 · Film

01 / Background

From watching online to arriving at the New Year's Eve venue

This on-site New Year's Eve film had to fit Kuaishou elements, the history of Shenyang's Fangcheng, today's lively street life and midnight wishes into about one minute. The project organizes all this as a young man's journey into the city: it starts with watching on a phone, tours the palace and neighborhoods from the air, lands among lanterns and an intangible-heritage paper-cut gallery, and finally arrives at the gala venue.

The miniature style lets landmarks, crowds and the orange Xiaokuai sit together at a sensible scale, and the warm light of the night scenes carries all the way to the New Year celebration. From spotting it on a phone, flying into the city and strolling the streets to counting down together in front of the stage, viewers follow the hero from Kuaishou all the way to the gala.

The project also delivered a standalone New Year greeting version and an event teaser, each about 23 seconds. Both shorts are set in daytime, with Xiaokuai walking past Shenyang Station, a European-style historic building, the Zhongjie archway, the Dazheng Hall of the Shenyang Imperial Palace and the riverbank beneath the TV tower: the greeting version sends New Year wishes on January 1, while the teaser spells out the gala's name, time and West Zhongjie location. The same miniature-city look ran from the midnight countdown through to the promotion before and after the gala.

02 / Creative Highlights

One journey linking Fangcheng's history and festive spirit

01

Turning watching on a phone into the start of a journey

The film opens over the shoulder of someone at home and goes into the phone, where the Kuaishou logo and the Fangcheng New Year's Eve poster first establish the destination. The glowing screen cuts to a passage through the city gate, then into a night sky where the hero, Xiaokuai and fellow travelers fly, so the brand exposure becomes, quite naturally, the act of flying into the city.

02

From a bird's-eye view of landmarks down to the streets

The palace, Laobian Dumpling Restaurant and the Liu Laogen Grand Stage appear one after another as a miniature cityscape, and the aerial view gives viewers an overall impression of Fangcheng first. Once the hero and Xiaokuai land, the camera turns to shops under lanterns and the paper-cut gallery, narrowing from the city panorama to the experience of walking the streets, stretching from historic landmarks to today's lively street life.

03

The venue stays the same, the numbers change

The countdown keeps a similar front-on composition of the venue, while the numbers take the form of network lines, light particles, plants, pixels, roof tiles and more, and the Xiaokuai figures on the rooftops on either side echo the number in the center. With the background unchanged and all the change concentrated in the countdown numbers, the audience's attention naturally focuses on the moment the New Year arrives.

04

Leaving midnight for the venue to complete together

The film counts down to 1 and goes straight into the New Year, with no “0”: the host leads the whole crowd in shouting midnight on site. After the numbers, the film cuts to fireworks, cheering crowds and greeting text, so as the story reaches its end it meets the excitement of the audience cheering together, and the film and the event flow into each other.

03 / Scene Breakdown

Countdown, standalone greeting and event teaser

Film · 00:00–00:13

Main film: late at night, flying from a phone into the sky

Late at night, a young man at home is scrolling Kuaishou when he comes across the Fangcheng New Year's Eve poster, is suddenly pulled into the screen, and flies up into the starry sky with a group of “cloud travelers.”

Film · 00:13–00:28

Main film: sweeping over the Imperial Palace

The group flies over the Shenyang Imperial Palace and Fangcheng's neighborhoods, then past Laobian Dumpling Restaurant and the Liu Laogen Grand Stage; the whole city looks like a finely crafted model.

Film · 00:28–00:39

Main film: landing and walking into the festive gallery

The young man and Xiaokuai land in Octagonal Pavilion Square; the camera switches to following them from behind as they pass a lantern-lined snack street and a paper-cut gallery, narrowing from the city panorama to the lively street life.

Film · 00:39–01:02

Main film: counting down ten numbers, fireworks greet the New Year

The front of the venue never moves, while the number in the sky changes material every second; at 1 it goes straight into the New Year, fireworks burst and greetings float up into the night sky.

Film · 00:00–00:22

Greeting version: Xiaokuai explores Shenyang by day

A New Year greeting short aired on January 1. It's daytime, and Xiaokuai walks alone through five places in Shenyang; at each stop, an electronic sign beside him shows a greeting.

Film · 00:00–00:22

Teaser version: the same route, with the gala's time and place

The event teaser reuses the greeting version's scenes and Xiaokuai's route, with the gala's name, time and location on the electronic signs.

04 / Storyboards & Final Frames

Three shorts, final frames shot by shot.

Arranged in the order of the three finished films: each shot starts with what it shows, followed by the final frame used in the film.

01

Coming across Fangcheng's New Year's Eve late at night

Main film 00:00—00:09

Shot 1.1

The young man on the sofa

A bedroom late at night, a full moon outside the window, and a young man in a white shirt curled up on the sofa looking at his phone.

The young man on the sofa · Final 1

Shot 1.2

Over the shoulder at the phone

Seen from behind his shoulder, the screen shows Kuaishou's launch screen. The phone's shape, punch-hole front camera and screen content were all matched to a real handset.

Over the shoulder at the phone · Final 1

Shot 1.3

The New Year's Eve poster lights up the screen

A close-up of the phone, its screen showing the “Kuaishou x Shenyang Fangcheng New Year's Eve” poster glowing all around; the next second, the camera dives in.

The New Year's Eve poster lights up the screen · Final 1
02

Flying over Fangcheng

Main film 00:09—00:28

Shot 2.1

Cloud travelers in the starry sky

The young man, Xiaokuai and travelers in Kuaishou outfits fly together through the starry sky.

Cloud travelers in the starry sky · Final 1

Shot 2.2

Looking down on the palace and Fangcheng

A top-down view of the Shenyang Imperial Palace, with pedestrians outside the palace walls; from here the camera pulls back to all of Fangcheng at night.

Looking down on the palace and Fangcheng · Final 1

Shot 2.3

Sweeping over the Imperial Palace

Seen from behind, the travelers fly over the palace roofs with Xiaokuai alongside.

Sweeping over the Imperial Palace · Final 1

Shot 2.4

Laobian Dumpling Restaurant

A miniature Laobian Dumpling Restaurant, with the sign, storefront and street all recreated from photos of the real place.

Laobian Dumpling Restaurant · Final 1

Shot 2.5

Liu Laogen Grand Stage

The neon sign of the Liu Laogen Grand Stage and the parking lot in front.

Liu Laogen Grand Stage · Final 1
03

Landing in the festive gallery

Main film 00:28—00:40

Shot 3.1

Landing in Octagonal Pavilion Square

The young man and Xiaokuai land in the square in front of the Octagonal Pavilion, where the big screen reads “This is Northeast China, Shenyang.”

Landing in Octagonal Pavilion Square · Final 1

Shot 3.2

Lantern-lined snack street

Followed from behind, the two pass snack stalls under the lanterns; the signs on both sides belong to real shops in Fangcheng.

Lantern-lined snack street · Final 1

Shot 3.3

Paper-cut gallery

Wooden tables and lanterns line the gallery, the walls are covered in red paper cuts, and the two walk in, seen from behind.

Paper-cut gallery · Final 1
04

Ten numbers count down to the New Year

Main film 00:40—00:51

Shot 4.1

10, 9, 8

The front of the venue stays fixed: a 10 of blue network lines, a 9 of green code and an 8 of orange light particles. The venue displays the gala's official name, and a Xiaokuai sits on the rooftop on each side.

10, 9, 8 · Final 1
10, 9, 8 · Final 2
10, 9, 8 · Final 3

Shot 4.2

7, 6, 5

A 7 of purple light ribbons, a 6 sprouting new shoots and a 5 of red pixel blocks.

7, 6, 5 · Final 1
7, 6, 5 · Final 2
7, 6, 5 · Final 3

Shot 4.3

4, 3, 2, 1

The last four seconds: a 4 made of glazed tiles, a 3 of snowflakes, a 2 of industrial gears and a 1 made of smiling faces.

4, 3, 2, 1 · Final 1
4, 3, 2, 1 · Final 2
4, 3, 2, 1 · Final 3
4, 3, 2, 1 · Final 4
05

Fireworks and New Year greetings

Main film 00:51—01:02

Shot 5.1

The first greeting

Fireworks burst, the sky reads “Kuaishou · Shenyang Fangcheng Wish Everyone in China a Happy New Year,” and “Happy New Year” hangs on both sides of the rooftops.

The first greeting · Final 1

Shot 5.2

The second greeting

“Find AI in Fangcheng for a Lucky New Year · Experience the Lively Northeast on Kuaishou,” and the crowd jumps and cheers.

The second greeting · Final 1
06

Greeting version: Xiaokuai explores Shenyang

Greeting version 00:00—00:23

Shot 6.1

Shenyang Station

Xiaokuai strolls in front of Shenyang Station, where an electronic sign reads “Welcome to Shenyang.” The route begins at the station where visitors arrive in the city.

Shenyang Station · Final 1

Shot 6.2

European-style historic building

The sign reads “Shenyang Fangcheng Cultural Tourism Area joins hands with Kuaishou.”

European-style historic building · Final 1

Shot 6.3

Zhongjie archway

Under the Zhongjie archway, “Wishing You a Happy New Year 2026,” with fireworks in the sky.

Zhongjie archway · Final 1

Shot 6.4

Dazheng Hall, Shenyang Imperial Palace

In front of Dazheng Hall, “Fangcheng Full of Warmth · Joyful Reunions.”

Dazheng Hall, Shenyang Imperial Palace · Final 1

Shot 6.5

The riverbank beneath the TV tower

A big screen in the air reads “Experience the Lively Northeast on Kuaishou.” The Shenyang TV tower in the background makes it instantly recognizable as Shenyang.

The riverbank beneath the TV tower · Final 1
07

Teaser version: the same route, with gala details

Teaser version 00:00—00:23

Shot 7.1

Gala name

The sign in front of the historic building reads “2026 Kuaishou · Shenyang Fangcheng 6th New Year's Eve Gala.”

Gala name · Final 1

Shot 7.2

Zhongjie archway

The sign reads “Fangcheng Full of Warmth · Joyful Reunions.”

Zhongjie archway · Final 1

Shot 7.3

Time and place

In front of Dazheng Hall: “Dec 31, 22:30, West Zhongjie, See You There.”

Time and place · Final 1

05 / Results

New Year's Eve countdown and greeting films

We delivered a 16:9 New Year's Eve countdown main film of about 63 seconds, plus a New Year greeting version and an event teaser of about 23 seconds each, covering the on-site New Year celebration, holiday greetings and the event invitation respectively.

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Company Information
Chinese Name
Shenzhen Alchemy Technology Co., Ltd.
English Name
Shenzhen Alchemy Technology Co., Ltd.
Address
Room 201-5, Level 2, Tower F, Galaxy WORLD
No. 1 Yabao Road, Bantian, Longgang District, Shenzhen
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