Lectures get skipped
However right the slogans and stats, people don’t watch and don’t share.
Public Service Films:One Warm Story That Makes a Social Issue Clear
The biggest risk for a public service film is preaching. Fire safety, the environment, caring for the elderly, children’s futures—everyone knows the message, and the moment a slogan starts, they scroll away. A real story with characters needs actors and locations, and public-good projects rarely have the budget or time.
We look for the most concrete image inside the issue—a piece of candy, a salute, a plug in a socket—and build the story around one character: an animal, a cartoon, or a real person generated from their own photos with consent. Visuals, voice, music and subtitles come together in vertical and landscape versions.
ForNonprofits and foundationsGovernment public-interest campaignsCorporate social responsibility programsPlatform charity campaigns and media
01CHALLENGES
Where this kind of video usually gets stuck
Good stories cost money
Actors, locations and multiple scenes strain limited budgets and timelines.
Subjects can’t be filmed
Elderly people, patients, children or those who have passed can’t—or shouldn’t—be filmed repeatedly.
02WHY AI
How AI solves them
One issue, one action
A specific object and gesture carry the message better than any slogan.
Characters tell it
Pandas, mythic figures or small animals lead, and kids and adults watch to the end.
Make wishes visible
With consent, photos let an elder return to youth or visit the places they dream of.
One set, every channel
Vertical for social, landscape for big screens, stills for posters—all consistent.
03WHAT WE MAKE
What we can make
PSA shorts
One issue per film, with a story that shows what to do and why it matters.
Wish and tribute films
Granting a wish for veterans, model workers or ordinary people, generated from their photos with consent.
Charity song MVs
Tips and facts written into lyrics and sung by characters—remembered after a few listens.
Awareness months and days
Fire safety month, Environment Day, Day for the Disabled—series ready in advance.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You share issue and audience
The issue, who should see it and what they should do after—real stories help.
- STEP 02
We write story and storyboards
We choose the lead and storyline and show key shots as stills for approval.
- STEP 03
We generate, voice and edit
We generate video with narration or character lines, music and subtitles, and cut a draft.
- STEP 04
Revise and distribute
After revisions you get vertical, landscape and poster versions for every platform and outdoor screen.
05CASES
Work we’ve done
Click through for the full film and project review.
Public Interest & Public Communication·Sep 2026
UN Public-Interest Film | Qiqi and Diandian: 11 Years Old, 11 Possibilities
A vertical film for UNDP: pandas Qiqi and Diandian change outfits to explore future careers, with Chinese-English subtitles.
See the full case
Public Interest & Public Communication
Baidu × Pen Warriors: A Veteran's Dream Come True
Stills and a vertical short for Baidu’s veterans’ wish project: an old soldier meets his younger self, linked by a single milk candy.
See the full case
Public Interest & Public Communication·Nov 2025
Fire Safety Song: All-Star Version
Fire Safety Song for China Fire and Rescue and Baidu Search: fire-wielding mythic characters sing safety tips line by line.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Vertical film
- Landscape film
- Narration or character voices, and music
- Chinese subtitles, English version available
- Posters and stills
- Partner end cards
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Does a PSA need real people?
- No. Animals, cartoons and mythic figures all work as leads; if a real person appears, we generate them from their own photos with consent.
- Can a heavy issue feel lighter?
- Yes. We often use playful contrast and a light storyline—like having fire-wielding mythic characters urge people to prevent fires.
- Can it be bilingual?
- Yes. Chinese-English subtitles and English voiceover are both possible—the UNDP film carries bilingual subtitles.
- What if our budget is limited?
- Message us on WeChat with the issue and use; we’ll send an approach and quote within 1–2 working days. A shorter or vertical-only version is an option.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24