Terms are confusing
Annual rates, daily interest, fees and prepayment rules blur together; customers can’t work out the cost.
Financial Product Explainers:Terms Told as Situations Customers Live
A financial product’s value usually hides in the terms: daily interest, borrow-and-repay-anytime, installment fees, risk ratings. Customers won’t read the documentation, relationship managers explain the same thing over and over, and some people still find out after buying that it isn’t what they expected.
We put each key term into a situation customers will recognize: covering a month-end gap, saving for a child’s tuition, paying abroad. Numbers and calculations are worked through step by step in charts, and required risk disclosures stay complete. Copy follows what your compliance team has approved.
ForRetail banking and card teamsBrokers, fund houses and wealth managersConsumer lenders and payment platformsFintech product teams
01CHALLENGES
Where this kind of video usually gets stuck
Strict compliance
Wording, disclosures and figures are all regulated; changing one word restarts review.
Live action shows little
Branches, phone screens and smiling customers don’t show how the product works.
02WHY AI
How AI solves them
One term, one scene
Rules placed in real life: when you borrow, how much, when you repay, the total.
Do the math on screen
Charts work through the numbers step by step, typeset precisely in post with no errors.
Easy compliance edits
Only the edited lines are redone, and disclosures sit in the required position and duration.
One set, many channels
App pages, branch screens and relationship managers’ feeds get different lengths of the same visuals.
03WHAT WE MAKE
What we can make
One-minute product explainer
What it is, who it suits, how to use it and what to watch for—for app pages and branch screens.
How fees and interest work
One concrete amount shows installments, prepayment and daily interest so customers can do the math.
How-to walkthroughs
Opening an account, applying, linking a card or setting up regular investing, step by step with screenshots.
Launch shorts
Vertical shorts for new features or perks that relationship managers can forward directly.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You share product facts
Product documents, rate tables, target customers, mandatory disclosures and approved messaging.
- STEP 02
We write scenario scripts
We pick the most misunderstood terms, give each a scenario, and send the script to compliance first.
- STEP 03
Generate scenes and charts
After approval we generate scenes, build calculations as charts, and add narration and subtitles.
- STEP 04
Review and deliver versions
We revise to review notes, deliver landscape, vertical and cut-downs, and later change only affected shots.
05CASES
Work we’ve done
Click through for the full film and project review.
Tech & Science Education·May 2025
Kuaishou Q1 2025 Earnings
AI visuals and footage for a Kuaishou quarterly earnings video: figures on screens and cards, business lines in everyday scenes—clear, never dry.
See the full case
Public Interest & Public Communication·Oct 2025
14th Five-Year Plan Achievement Recap
A five-year achievements film: one scene per point and layered text, so dense data stays readable on a vertical screen.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Product explainer, landscape and vertical
- Cut-downs of different lengths
- Narration and subtitle files
- Calculation charts and key stills
- Chart templates with editable figures
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- How do you work with compliance?
- Compliance can review the script, key frames and first cut. Copy and disclosures follow approved wording, and we never add return or guarantee claims.
- What if rates change?
- Figures are typeset separately in post, so a rate change means updating numbers and re-exporting—no new visuals.
- Can you use our real app screens?
- Yes. Send screenshots or screen recordings and we build them in, keeping interface text exactly as is.
- Can we try one first?
- Yes. Start with one product, go through review once, and roll out to the full line when the process feels smooth.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24