Policies are unreadable
Waiting periods, deductibles and pre-existing conditions get skipped, so customers buy without understanding.
Insurance Explainer Shorts:What’s Covered and How Claims Work, Through One Family’s Story
The hardest part of insurance to explain is what happens after something goes wrong: how much a hospital stay covers, what isn’t covered, which documents to submit. Policies are precise but hard to read, agents explain until they’re hoarse, customers stay unsure, and disputes still arise at claim time.
We tell it as a short drama: a family’s ordinary days, a child’s fall, a father’s minor diagnosis, a scrape on a road trip. Each mishap maps to a coverage, acted out from reporting to documents to payout. Exclusions are acted out too, so customers know where they stand and disputes drop later.
ForLife, health and property insurersBrokers and agenciesOnline insurance platformsCity health plans and group insurance schemes
01CHALLENGES
Where this kind of video usually gets stuck
Agents explain differently
Each agent says it differently—overstating or missing points—so the company can’t keep messages consistent.
Talking risk feels pushy
Leading with illness and accidents feels like scare tactics, and people swipe away.
02WHY AI
How AI solves them
Coverage through story
Daily life first, then a mishap—how coverage helps unfolds naturally.
Exclusions made clear
What isn’t covered is shown in two contrasting scenes—easier to remember than reading clauses.
One consistent message
The company approves one version and every agent shares the same film.
Warm, not alarming
Bright visuals and likeable characters; mishaps stay brief and the focus is on the solution.
03WHAT WE MAKE
What we can make
Coverage episodes
One coverage per episode—outpatient, inpatient, critical illness, accident—when it applies and what it pays.
Claims walkthrough
From reporting and uploading photos to supplementary documents and payout, step by step.
Myth-busting clips
“Insurance covers everything,” “public insurance is enough”—one myth per short.
City plan and group cover guides
How residents or employees enroll, what’s covered and how to claim.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You share policy and FAQs
Policy wording, claims steps, the most common questions and misunderstandings, and approved messaging.
- STEP 02
We write the story and cast
We design a family and short episodes, one point each, and send scripts to compliance first.
- STEP 03
Generate, voice and caption
After approval we generate episodes with consistent characters, dialogue, narration and key-term captions.
- STEP 04
Deliver and add episodes
We deliver vertical episodes and a landscape compilation, and the same family returns for new products.
05CASES
Work we’ve done
Click through for the full film and project review.
IP & Short Drama·Feb 2026
Kuaishou 2026 CNY Spring Festival Micro-Drama: Light Up the New Year Village
Kuaishou’s 2026 Spring Festival micro-drama turns seven campaign venues into one adventure—the same idea as weaving product facts into a plot.
See the full case
Culture & Art
VACAT Awards AI Music Visual: “Don't Take Me, I'll Change”
Our competition MV Don’t Come for Me, I’ll Change turns kitchen, charging and battery hazards into comedy—risk without fear.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Vertical insurance episodes
- Landscape compilation
- Dialogue, narration and subtitles
- Character sheets for posters and long-form graphics
- Cover image for each episode
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Do you know insurance?
- Policy and claims details follow your materials, and compliance approves the scripts. We’ve also run AI training for Ping An Property & Casualty staff.
- Could it overstate things?
- No. We don’t write return or “covers everything” claims, exclusions and waiting periods are shown, and all copy follows your approved wording.
- Can our agents appear?
- Yes. With consent, agents provide photos and we generate them presenting the intro or outro around the drama.
- How long should an episode be?
- About a minute and one idea per vertical episode. We can make one sample first, then the whole season once characters and approach are right.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24