City & Tourism
Through one young person's experiences, the film brings together Longgang's culture, energy, industries and daily life.
01 / Background
“Longgang Is Fun” is built around the theme of “an interesting way of life,” capturing the city's ease, its sense of design and its sense of achievement. The film is aimed at young people and anyone who likes exploring cities, and it strings cultural experiences, career opportunities and everyday services into a city walk people want to follow.
A single heroine carries the film: she searches “where to go” by the water at an academy, then heads to a concert, Dafen Village, a creative block in a converted factory and a colorful wall, before stepping into a lab, a robot store and a community. Each scene has its own colors and actions, and they all lead to one invitation: “Come enjoy Longgang and grow together.”
02 / Creative Highlights
By the water at an academy, the heroine opens a search box, and a simple “where to go” draws viewers into the film as photo frames flip through one scene after another. The city's highlights unfold one by one through her experiences, and viewers follow a young person's curiosity all the way through.
A painter chats with the heroine, she strolls through a gallery, changes outfits in front of a colorful wall, and children play on a slide, giving art and design the details of everyday life. Orange and light-blue backdrops alternate, so this breezy section leaves a memory of color.
Chip close-ups, a lab, a robot store and a digital sand table are intercut, and the heroine both visits and gets hands-on in these tech spaces. Industry is told by following a person's interests and actions rather than lining up one machine after another.
Running errands, resting by a window, raising a toast over dinner, a youth hostel: the film keeps following her experiences. At the end, everyone walks forward together, and fireworks and the theme text gather culture, work and life into one, leaving a relaxed, upbeat impression of the city.
03 / Scene Breakdown
Sitting beside a pond at an academy, the young woman sees a search box pop up on screen and types “Where shall we go?” Right after, torn-edge photos flash by in quick succession, previewing the places to come.
A small red boat, a classical pavilion and the young woman by the pond, as a search box pops up in the middle of the frame and types out “Where shall we go?” letter by letter.
An old factory, a colorful wall, a playground, a lab, a concert... each photo stays on screen for less than half a second, the torn-paper edges changing with the beat, like flipping through a travel journal.
The first stop is a concert at the Universiade Center, the second is Dafen Oil Painting Village. The captions work as questions and answers: the question is what a young person feels like doing, and the answer is a place in Longgang.
The camera sweeps over the Universiade Center's faceted roof as the city lights come on, and the caption reads “Want to party? Go have fun at Dayun!”
The young woman sings along in a crowd waving glow sticks, with the kind of excitement you only see at a concert.
First the “Dafen Oil Painting Village” stone marker and the painting stalls along the street, then a cut to the young woman leaning in toward an elderly painter, who smiles and picks up his brush.
A creative block in a converted factory, a corridor lined with oil paintings, Juzikeng's colorful walls and a playground: the young woman changes outfits and snaps photos all along the way.
In a factory that still has its steel beams and skylights, a market is set up; the young woman walks a corridor lined with oil paintings, a basket on her arm, as the caption reads “Old spaces, new energy.”
In front of orange and blue walls, the young woman changes into a pinafore dress and raises a camera; the image adds a viewfinder frame and a recording marker, like a vlog she shot herself.
A white dress twirls against a light-purple background, followed by a child sliding down a yellow slide, with just one caption: “Maximum chill!”
From labs and chip production lines to a cheering team and a robot showroom, the industrial park section uses cool tones and faster cutting.
Wearing protective clothing, the young woman follows researchers around the equipment; the next shot is an extreme close-up of a chip glowing blue on the production line.
In an office with floor-to-ceiling windows, a group of young people throw up their hands and cheer, matching the caption “Intellifusion's IPO story is a real thrill!”
Service robots, humanoid robots and a glowing digital floor appear one after another, with the caption “Everyone here is writing their own answer.”
Errands, starting a business, filing requests, finding a place to stay: the government services section also centers on the young woman and other young people, with a startup plan handed across the counter, requests answered in seconds, and a hostel offering free trial stays.
In a bright government service hall, a staff member hands the young woman a “startup plan,” both of them smiling, with the caption “Hate red tape? Longgang makes it easy!”
The young woman raises her hands and cheers at the counter, followed by a command center full of data screens and robots, with that day's case count and response time shown on screen.
At night, a drone carries a package over the rooftops; in the next shot, the young woman wakes up in sunlight and stretches, with the caption “Feel the caring protection together.”
Friends clink glasses over hot pot under camping lights, followed by rows of apartment buildings and a youth hostel marked “Free,” as young people wheel their suitcases inside.
The young woman walks forward with a group of young people, the image bursts into fireworks, and it lands on the handwritten words “Come enjoy Longgang and grow together!”
On a walkway between high-rises, the young woman walks in the middle with a group of young people carrying backpacks behind her, and the caption reads “Chasing dreams with total freedom!”
Fireworks burst over the Universiade Center, the handwritten “Come enjoy Longgang and grow together!” fills the frame, and then the Longgang end card appears.
04 / Gallery
05 / Script Excerpts
06 / Results
The final film is a city experience short of about 1 minute 22 seconds, with one heroine linking culture, trendy photo spots, industry and daily life.
Case Study
“In Longgang, life always feels easy, design is everywhere, and every effort pays off.”
These lines came from a conference speech outline. The client wanted them turned into a city short that young people would enjoy, but provided no storyboard; the visuals were entirely up to us.
This is our work for the Publicity Department of the CPC Longgang District Committee, Shenzhen, the second film in the Longgang series: in 1 minute 21 seconds, a young woman runs through a chain of “Want...? Go have fun at...!” lines, touring a concert, an oil painting village, an old factory, an industrial park and a youth hostel.
01
The source material was the district's speech outline for the “Interesting Lifestyle Conference”: ease, a sense of design, a sense of achievement, no limits, tolerance for failure, agile response, young people's first stop... all good words, but none of them could be filmed directly.
We first translated each word into a specific place and a specific action: ease became a concert at the Universiade Center and the painting stalls of Dafen Village; design became the creative block in a converted factory and Juzikeng's colorful walls; achievement became the chips in the industrial park and the moment of an IPO. In pre-production we also made several samples taking different routes, including a story version with a brother and sister touring the city and a version pairing key lines with images, so the client could choose a direction first.
02
The approach we settled on was question and answer: Want to party? Go have fun at Dayun! Into art? Go have fun at Dafen! Want trendy photos? Go have fun at the old factory!The questions are the kind of ideas young people really have on a weekend, and each answer is a place in Longgang. In Chinese, the word for “fun” (qù) sounds the same as “go” (qù), so every line is an invitation to get out of the house.
Each question matches a place: first the oil painting village's stone marker, then the young woman leaning in beside a painter to watch him mix his paints.
The opening comes from the same idea: the young woman opens a search box by the water and types “Where shall we go?”, and the whole film that follows is the answer to that question.
03
Across more than forty shots, the same young woman carries the whole film. Her face stays consistent in every shot, while her clothes change with the scene: a striped T-shirt at the concert, a floral dress at the oil painting village, a pinafore dress at the colorful wall. In early versions the outfits were rather plain, so we specifically compared the results of different outfit descriptions and refined each look to be more polished, like something she'd really wear out.
The scene transitions also use devices young people know well: torn-edge photos, a camera viewfinder and a recording marker, so it looks like a vlog she edited herself.
04
The second half of the film had to cover the industrial park, government services, startup support and youth hostels, the parts most likely to end up looking like a work report. Our solution was to ground each one in a person's reaction: what's handed across the counter in the service hall is a “startup plan,” the young woman throws up her hands when her request is answered in seconds, and at the hostel door there are young people with suitcases.
Office scenes were also given bright floor-to-ceiling windows, modern office equipment and robots, avoiding bulky old black monitors, so the line “the front line of the future” actually looks true.
05
A speech outline ultimately became an 81-second short that young people want to watch to the end: it has questions, answers and one person to follow. Abstract words like ease, design and achievement all became a concert, a painting stall, a colorful wall and a startup plan placed in someone's hands.
Every stop in the film is a real place in Longgang, and the examples on screen all come from that speech outline: it's fun to watch, and everything it says is real.
FAQ
Yes. This film started from a speech outline: we broke keywords like “ease, a sense of design and a sense of achievement” into specific places and actions, made several samples in different directions for the client to choose from, settled on the “Want...? Go have fun at...!” question-and-answer format, and then generated images shot by shot, generated video and edited.
We fixed the young woman's appearance first, and every shot was generated from the same face; her clothes were deliberately changed for each scene, with one outfit each for the concert, the oil painting village and the colorful wall. So viewers see one person having fun in different places, not several different actors.
Yes. The Universiade Center, Dafen Oil Painting Village, the creative block in a converted factory and Juzikeng are all real locations in Longgang. The images were generated with AI using real photos of these places as reference, so building shapes and signs all match.
Approach
In pre-production, we broke the theme into scenes that could be filmed, such as culture, design, industry, services and youth life, then built realistic settings based on real landmarks. The heroine acts as a guide in each scene, grounding the city's hard-to-describe character in one concrete experience after another.
The rhythm comes from the energy of the voiceover, the pace of the editing and the action on screen working together. The search box, photo edges and viewfinder keep the way young people like to express themselves, while the outfits, modern office equipment and tech scenes share the same visual texture.
The search box, photo edges and viewfinder serve as visual cues for scene changes; at the end, the invitation in the fireworks brings the heroine's journey to the Longgang logo, so culture, industry and daily life are all seen along a single route.
More Work
Ideal for brand launches · public-sector communications · cultural-tourism campaigns · IP transformation · event openers · earnings visualization · social campaigns · AI workflow development
