Texture is hard to capture
Cream texture, liquid gloss and fabric detail need macro lenses and lighting tweaks—half a day per shot.
Beauty, Skincare & Fashion Ads:Texture, Ingredients and Fit in One Look
Beauty and fashion ads live on texture: the gleam of a serum drop, a cream spreading, fabric falling just so—plus ingredients, results and fit. Live shoots mean models, studios and macro rigs, again with every new drop.
We build the whole visual set with AI: textures and ingredients through close-ups and micro animation, outfits across scenes and seasons, and signed models generated from their own photos with consent. Films, vertical social clips and key-visual posters share one palette, so everything sits together.
ForSkincare, makeup and fragrance brandsApparel, footwear, bag and accessory brandsEmerging Chinese and online-first brandsBeauty store operators and social teams
01CHALLENGES
Where this kind of video usually gets stuck
Ingredients don’t land
Molecules, absorption, repair—without visuals, these claims are forgotten as soon as they’re heard.
Drops come too fast
Every new shade or style needs video and images, and booking models and studios each time can’t keep pace.
02WHY AI
How AI solves them
Texture shots done right
Drops, swatches, foam and drape are each refined until the gloss and grain look right.
Ingredients you can see
Micro animation follows an ingredient from plant or lab to skin and shows what it does.
One look, many uses
Films, posters and product pages share one palette and imagery for a consistent season.
New shades, no reshoot
New shades and colorways build on existing shots; only what changed is redone.
03WHAT WE MAKE
What we can make
Launch ad
The hero film for a serum, a range or a new collection, showing what sets it apart.
Ingredient and results animation
Short animations of key ingredients and how they work, for product pages and livestreams.
Outfit and lifestyle shorts
One outfit across commute, vacation and holiday settings, cut as vertical social content.
Key visual and posters
Launch key art and poster series that share the film’s imagery and palette.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
Send product and brand assets
Product images, shade or style lists, ingredient notes and brand guidelines, plus authorized photos of any signed models.
- STEP 02
Set the look with stills
Key stills for texture, setting and color lock this season’s visual direction.
- STEP 03
Generate and edit
We generate texture shots, ingredient animation and scenes, then cut a first draft with music and captions.
- STEP 04
Deliver the full set
After sign-off: the main film, vertical social clips, per-shade or per-style versions and poster key art.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·Oct 2025
REDMAGIC Phone Marketing Posters
Phone launch posters for a REDMAGIC marketing partner—the same finish work on water and black-gold surfaces applies to beauty and fashion textures.
See the full case
Creative Exercises
The Grand Budapest Hotel: XPeng Exercise
An in-house car ad style exercise (not commissioned); its pink symmetry and macaron palette show the same thinking behind stylized fashion ads.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Landscape hero film
- Vertical social and ad clips
- Ingredient and texture close-up clips
- Key-visual posters (layered files available)
- Music, captions and voiceover
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Can you use our models or ambassador?
- Yes, with their consent and from their own photos. Or we can create a virtual model who stays consistent across the whole series.
- Will colors be accurate?
- We match against shade cards and product photos and check every close-up. For strict color needs, key shots can use your own product photography.
- Can the claims be stronger?
- Copy and visuals stick to claims you can support and follow cosmetics advertising rules—no exaggerated results.
- Can we order just posters or just video?
- Either works. Start with key-visual posters, social clips, or a single product to test before deciding on the full season.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24