Mechanisms can’t be filmed
Receptor binding, cell signaling and a device’s internal channels can only be drawn, and that’s traditionally slow.
Pharma & Medical Device Videos:Making Molecules and Mechanisms Clear
How a drug works and how a device runs inside—reps and clinicians need visuals they can grasp in seconds. But molecules, receptors and inner parts can’t be filmed, and traditional 3D animation often isn’t ready before the congress.
Working from labels, papers and drawings, we animate how a molecule binds and how a device is assembled and used. Data and technical text are typeset precisely in post, and scripts go to your medical affairs team for approval.
ForPharma marketing and medical affairsMedical device and consumables makersBiotech and diagnostics companiesDistributors and sales teams
01CHALLENGES
Where this kind of video usually gets stuck
Many review rounds
Medical, regulatory and marketing all review, and every wording change ripples into the animation.
Many versions needed
Congress screens, rep tablets, online courses and overseas markets each need different lengths and languages.
02WHY AI
How AI solves them
Built from your files
Devices follow your photos and drawings; drug processes follow the steps in the literature.
Text set in post
Indications, doses and charts are typeset in post rather than generated, so nothing is misspelled.
Change one, redo one
Review notes touch only the shots they affect; the rest stays untouched.
One asset set, many uses
The same visuals become a congress cut, a rep cut and a vertical cut, with English versions available.
03WHAT WE MAKE
What we can make
Mechanism-of-action animation
How the drug travels, reaches its target and blocks or activates a step—for medical education and rep detailing.
Device structure and principle
The shell opens and parts separate to show how it works inside—for trade shows and tender presentations.
How-to demonstrations
Unboxing, setup, operation and cleaning step by step, for training clinicians and patients.
Launches and congress booths
Launch-event openers and looping booth films made to the exact screen ratio.
04HOW IT WORKS
How it works
Each step comes to you for approval before we move on.
- STEP 01
You share materials and rules
Labels, key papers, product photos or drawings, plus your review process and mandatory wording.
- STEP 02
We script and design key frames
We deliver a storyboard script and key frames so medical affairs can confirm the process and structure.
- STEP 03
Animate and typeset
Once approved we animate, typeset data, charts and captions in post, and add narration and music.
- STEP 04
Approve and deliver versions
We revise to review notes and deliver congress, short, vertical and language versions as needed.
05CASES
Work we’ve done
Click through for the full film and project review.
Brand & Product·Sep 2026
BGI Genpilot: An AI Research Partner
A wide-screen launch film for BGI’s Genpilot life-science agent: interface and scientific text built precisely in post, AI only for moving backgrounds.
See the full case
Tech & Science Education
Earth's Evolution: From Nebula to Solar System
A self-initiated explainer that breaks a long process into labeled stages—the same structure we use for mechanisms of action.
See the full case
Creative Exercises
Floor Washer Creative AI Video Exercise
A floor-scrubber practice piece where brush, frame and shell assemble into the whole machine—one way to show device structure.
See the full case06DELIVERABLES
What you get, what you prepare
You’ll receive
- Mechanism or product animation
- Congress long cut and short cut
- Vertical and booth-screen versions
- Chinese subtitles; English and other languages available
- High-res key frames for slides and print
Before we start
- Where it will play: screens, website, WeChat, video channels or live events
- What to say: a few lines, a brochure or existing copy
- What you have: photos, logo, past videos and references
- Launch date and rough length
For process, pricing and revisions, see Process & Pricing.
07FAQ
Frequently asked questions
- Is the science accurate?
- Scripts and visuals follow your label and papers, each stage is confirmed by medical affairs, and data and text are typeset rather than generated.
- Do we need 3D models?
- No. Product photos, drawings or sketches are enough; we rebuild the look and structure and show stills for you to check.
- Can you make English versions?
- Yes. Visuals are made once; we swap in English narration and subtitles, and other languages too, using your terminology list.
- Can you make just one segment?
- Yes—for example only the mechanism segment, cut into your existing film, matched to its style and ratio.
Don’t see your need? Message us
Listed here is what we’ve done and what people ask most. For other industries or uses, add us on WeChat and send a one-line brief—we’ll reply with an approach and quote within 1–2 working days.
Page updated 2026-10-24