IP & Short Drama
A lobster tossed from a frying pan lands as a game character, and even the supply crate joins a group dance on a steel bridge.
01 / Background
This lobster-themed vertical video for “Game for Peace” had to land on the line “Come raise lobsters in Game for Peace,” fitting the lobster outfit and related event information into an over-the-top, rhythmic short. In about 18 seconds, it first had to give viewers a visual surprise, then keep the characters, props and end card all centered on the same theme.
The whole film takes place on a steel bridge road: lobsters tossed from a frying pan become characters in red lobster outfits, a duet grows into a group dance of characters and supply crates, and it all ends on an orange-yellow event poster. The pan, the steel bridge and the supply crates are game elements players recognize instantly, and lobsters run through every segment, so the jokes and the event information flow smoothly together.
02 / Creative Highlights
The film opens on a frying pan with two lobsters on the road. The camera tilts up with the lobsters, then returns to the bridge, where red characters land; the lobsters' red color, antennae and shape carry through, so viewers instantly get the shift from food to costume.
The male and female characters dance side by side on the steel bridge. The camera first shows their synchronized moves from above, then cuts to angled and frontal views close to the characters. Shadows from the bridge trusses draw diagonal lines across the road, and in close-up the antenna helmets and facial expressions are clearer.
In the later section, blue-topped supply crates sprout red claws and legs and walk into the foreground while the characters behind keep dancing. As the camera pulls back, the duet becomes a group dance across the whole bridge, the supply crates players know become part of the joke, and the lobster appears in more than just the characters' outfits.
The orange-yellow poster at the end carries on from the red characters and lobster props, putting the focus on “Come Raise Lobsters in Game for Peace!” along with copy about the outfit and the AI teammate. After the action, the film cuts to a clear event poster, and the characters and supply crates in it match those in the video.
03 / Scene Breakdown
A frying pan sits on the steel bridge road with bright red lobsters inside. A hand grabs the handle and tosses them; the lobsters fly past the bridge trusses and land as two characters in lobster outfits, as “Come Raise Lobsters in Game for Peace!” appears at the top of the frame.
The camera stays very low, tracking sideways past the lobsters in the pan, with the steel bridge and a truck in the distance. A hand reaches into frame and grabs the pan handle, ready to toss.
The camera tilts up with the two lobsters as they fly between the bridge trusses; when it comes back down to the bridge, two characters stand there in antenna helmets and red lobster outfits.
The two characters dance the same routine on the bridge. The camera first looks down from above, then comes down beside them and moves closer step by step.
From overhead, the two small red figures stand among diagonal shadows on the bridge, moving in sync; the camera descends while pushing forward, back down to eye level.
The camera moves to an angle beside the two, very close, showing the details of the antenna helmets, shoulder guards and belt patterns. It finally drops down to their legs, and a quick whip pan cuts to the next section.
The game's supply crates sprout red claws and legs and walk into frame to dance along; the camera pulls back, and the whole bridge is full of characters in lobster outfits. It finally lands on the orange-yellow event poster.
Two blue-topped supply crates stride past on red legs from either side of the frame, as the female character behind dances toward the camera into a frontal close-up.
The camera pulls back: rows of characters in lobster outfits dance in unison on the bridge, with two supply crates wiggling along at the front. The earlier duet has become a lively group dance.
The picture settles on the orange-yellow poster: “Come Raise Lobsters in Game for Peace!”, with event information about the lobster outfit and the AI teammate below, and the characters, lobsters and long-legged crates all in the poster.
04 / Gallery
05 / Results
We completed a roughly 18-second vertical comedy video, including the lobster-themed action and the event end card.
Case Study
“Game for Peace” was launching a “Raise a Lobster” event: the lobster outfit was free, and the “AI Teammate Lobster” was launching at the same time.
The event information was just a few lines; the hard part was getting players to stop and watch to the end when it came up in their feed.
We used AI to make a 17-second vertical short: a frying pan tosses up lobsters, they land as characters, and in the end even the supply crates start dancing.
01
The frying pan is one of the props “Game for Peace” players know best. We set the opening on a steel bridge, a familiar sight in the game: a pan on the road, with lobsters in it.
A hand tosses the pan, the lobsters fly past the bridge trusses, and they land as two characters in lobster outfits.From lobster you eat to lobster you wear, in a single toss, and the event title appears at the same moment.
02
The event was selling the lobster outfit, so the costume was the star. From the overhead shot to the angled and frontal close-ups, the two characters' red outfits, antenna helmets, shoulder guards and belt patterns stay consistent.
During production, we kept adjusting prompts and reference images based on feedback and regenerated any shot that didn't work, until the look held up even in the fast-paced dance.
03
Two people dancing wasn't lively enough. We had the game's blue-topped supply crates sprout red claws and legs and walk in from both sides of the frame.
The camera pulls back further: the whole bridge is full of characters in lobster outfits dancing in unison, with the two supply crates wiggling along in the front row. The moment a prop players know shows up, the joke lands.
Rows of characters in lobster outfits dance with two long-legged supply crates.
04
Of the 17 seconds, the first 15 are all meme and dance, and in the last 3 seconds or less it lands on the event poster. Viewers laugh at the visuals first, then see the “Raise a Lobster” event information, and what they remember is the same lobster.
The pan, the steel bridge and the supply crates all come from the game, and lobsters run from start to finish. With AI-generated visuals, a meme from the player community can quickly become a vertical short ready to post.
FAQ
In this film, the two characters in lobster outfits keep the same outfit colors, antenna helmets, shoulder guards and belt patterns from the landing through the overhead shot and close-ups to the group dance. During production, we adjusted prompts and reference images based on feedback and regenerated any shot that didn't work.
This film runs about 17 seconds: the first 4 seconds open with the meme of a frying pan tossing lobsters while the event title appears; the middle 10 seconds or so are the duet and group dance; and the last 3 seconds or less land on the event poster, spelling out the lobster outfit and the AI teammate.
Yes. This film turns the game's blue-topped supply crates into characters with red claws and legs, walking into frame and dancing along in the front row of the group dance, instantly recognizable to players.
Vertical 720×1280, about 17 seconds, composed for vertical phone viewing, with the event title and poster text placed in the upper part of the frame so they're easy to read on a phone.
Approach
The film links its segments through the lobster's color and shape: the toss-and-transform, the duet, the supply-crate group dance and the event poster. Each change keeps the theme elements of the previous segment, so even in such a short time, viewers can follow all the way.
The dance section keeps changing shot sizes with overhead shots, close-ups and wide group-dance shots: the overhead shot keeps the moves complete, the close-ups highlight expressions and costumes, and the wide shots fill the bridge with rows of characters and supply crates for the liveliest moment.
More Work
Ideal for brand launches · public-sector communications · cultural-tourism campaigns · IP transformation · event openers · earnings visualization · social campaigns · AI workflow development
