Brand & Product
Six zero-carbon energy services fit into a short film of a dozen or so seconds. Concrete equipment, industrial park scenes and an end-card lineup of services let viewers see the full business at a glance.
01 / Background
Poxiao New Energy's promo had to explain the scope of its “one-stop zero-carbon energy services” in very little time. Solar PV, energy storage and charging stations are easy to recognize from their equipment, but zero-carbon parks, virtual power plants and direct green-power supply are about organization and connections; simply listing the names makes it hard for viewers to quickly grasp the whole picture.
Aimed at business clients, the project uses a realistic tech style and turns each service into something visible: rooftop solar panels, storage modules, cars charging, a control console and connecting power lines. The film runs through solar PV, energy storage, charging stations, zero-carbon parks, virtual power plants and direct green-power supply: it starts with easily recognized equipment, extends to parks and energy dispatch, and closes with the brand alongside all six services.
02 / Creative Highlights
Solar arrays and charging ports are instantly recognizable; the virtual power plant is shown through a control console and digital models of dispatch; the park and power lines show how the energy services connect in space. The short turns each business term into a scene, so even people new to these services can follow easily.
Energy storage starts with a whole row of storage cabinets, then pushes in on an indicator light glowing on a cabinet door; the charging station cuts straight to a close-up of a car's charging port. Wide shots show what facilities exist and close-ups capture the equipment in action, so in a dozen seconds the film covers both what it is and how it's used.
At the end, the six models line up in order of the services, with the brand logo, website and QR code gathered on a blue background. After the fast-paced showcase, the end card holds longer, giving viewers time to review the range of services and scan the code to learn more.
Shots of the park, storage, charging and dispatch alternate quickly while the brand logo stays in the upper corner of the frame. Service captions say which service is being shown, and the fixed logo means that whichever shot viewers catch, they know whose promo it is.
03 / Scene Breakdown
An overhead shot at sunrise of a factory complex covered in solar panels, then a cut to the Poxiao logo at the center of a circuit board, with the caption “One-stop zero-carbon energy services”: first, who they are and what they do.
The sun rises from behind the clouds and sunlight sweeps across the solar panels covering the factory roofs, with “Poxiao New Energy” appearing at the bottom of the frame.
The Poxiao logo is rendered as a 3D chip at the center of a circuit board, with blue-green light flowing toward it from every direction, symbolizing all the energy services connecting here.
The three most recognizable services come first: rooftop solar, storage cabinets and charging posts. Each gets a wide shot to show the facility, then a close-up to show what it does.
The camera skims over the factory roofs, rows of solar panels reflecting the sky, with the caption “Solar PV” at the bottom of the frame.
First a whole row of storage cabinets inside a fence, then a push-in on an indicator light glowing on a cabinet door; next, a model of a charging station full of EVs, and finally a charging gun plugging into a car's port.
The last three services are more abstract, so the picture widens from single pieces of equipment to the whole park: a factory complex surrounded by green trees, a control console ringed by data screens, and glowing power lines running out from the solar factory.
An overhead shot of factory buildings surrounded by trees, their roofs covered in solar panels; then a cut to a red-and-white ring-shaped control console showing power usage data from different sites, depicting the virtual power plant's centralized dispatch.
Blue power lines and readings float above the solar factory as electricity flows from the roof straight into the complex; the camera then pushes in quickly and transitions to the end card.
On a blue circuit background, the logo, website and official-account QR code appear one after another, and six service models line up in the order they appeared in the film. The frame holds for about 6 seconds, giving viewers time to take it in and scan the code.
The Poxiao logo lights up at the center of the frame, six small models below run from solar PV to direct green-power supply, and the caption prompts viewers to scan the code to follow the official account.
Green light runs down from the logo to each model, the models and their names light up one after another, and the caption changes to “Toward a new zero-carbon future, together.”
04 / Storyboards & Final Frames
In the order of the finished film. For each shot, we first describe what it shows, then the final image used in the film.
Shot 1.1
An overhead shot of a factory complex with solar panels covering every roof, storage cabinets and charging bays to one side, and sunlight coming in from the upper left, echoing the name Poxiao, which means “daybreak.”
Shot 1.2
The Poxiao logo rendered as a 3D chip at the center of a circuit board, with glowing lines all around converging on it, paired with the caption “One-stop zero-carbon energy services.”
Shot 2.1
A large riverside factory with its roof fully covered in solar panels and more factory complexes in the distance, showing scale.
Shot 2.2
A row of white storage cabinets inside a fence with charge bars floating above them; the second image moves them onto a circuit base to show they are connected to the energy network.
Shot 2.3
White charging posts and a lot full of EVs set on a single base, the charging cables glowing green, with data screens floating behind.
Shot 3.1
A factory complex surrounded by green trees and walkways, with solar panels on every roof, giving “zero-carbon” a visible form.
Shot 3.2
A red-and-white ring-shaped control console, its ring of screens showing power usage curves from different sites, surrounded by solar panels, storage units and transmission towers, depicting centralized dispatch.
Shot 3.3
Blue power lines float above the solar factory, carrying electricity from the roof all the way into the complex; the second image draws the lines more densely to emphasize the “direct” connection.
Shot 4.1
A blue circuit background with the logo centered, six service models in a row beneath it, the official-account QR code in the upper right and the website above.
05 / Script Excerpts
06 / Results
Delivered a 17-second landscape corporate promo (plus a 15-second version) that presents the six zero-carbon energy services in turn, followed by the brand; also delivered 3- and 5-second scrolling ads for the stadium LED boards of the 2026 Chinese Super League.
Case Study
Solar PV, energy storage, charging stations, zero-carbon parks, virtual power plants, direct green-power supply.
Six terms that take under 5 seconds to read aloud. But business clients hearing them for the first time may not know what each one actually means.
This is a corporate promo short we made for Poxiao New Energy: in 17 seconds, it turns six services into images, one by one.
We also squeezed the same assets onto the LED ad boards at Chinese Super League stadiums.
01
Poxiao New Energy's clients are businesses. The brief was straightforward: about 15 seconds, 1920×1080 landscape, and a clear explanation of what “one-stop zero-carbon energy services” actually includes.
The challenge was that half of the six services are abstract. Solar PV, energy storage and charging stations can be recognized from their equipment; zero-carbon parks, virtual power plants and direct green-power supply describe ways of organizing and connecting things, and just putting the names on screen leaves little impression on viewers.
So for each term, we found something concrete: solar PV is a factory roof covered in solar panels, energy storage is a row of storage cabinets, a charging station is charging posts with cars plugged in, a zero-carbon park is a tree-lined factory complex with solar on every roof, a virtual power plant is a control console ringed by data screens, and direct green-power supply is glowing power lines running out of a solar factory.
Each image is on screen for only about a second, so each one says just one thing and can be understood at a glance.
02
For the first round of storyboards, we followed the script with a “miniature models on a circuit board” style, making the solar panels and storage cabinets look like delicate little ornaments.
The client wanted the images to stay as close as possible to projects they had actually built. So we pulled real photos of parks, factory roofs, storage cabinets and charging posts from the client's brochure and used them as references to regenerate the images: the shape of the buildings, the layout of the rooftop solar and the look of the charging posts all came closer to what the client actually delivers.
The benefit: when the client shows the film to their own customers, what's on screen is something they could actually see on site, not a generic “new energy concept image.”
03
The client approved the realistic tech-style concept and added two requests: the brand logo should appear on screen, and the end should include the official-account QR code and website.
In the second round of revisions, the client wanted solar PV, energy storage and charging stations up front. We reordered the film along those lines: first show equipment viewers recognize at a glance, then explain the invisible relationships of parks, dispatch and direct supply. Once viewers have the impression that “this company has these facilities,” it's much easier for them to understand how those facilities connect.
The brand logo stays in the top-left corner from the first frame, so no matter how fast the shots change, viewers know whose film it is.
After the three kinds of equipment, the picture widens to the whole complex: the green park, the ring-shaped control console and the power lines running from the roof.
04
Packing six services into 15 seconds can easily become a string of near-identical aerial shots. After seeing the test cut, the client wanted a wider range of shot distances.
We added close-ups in two places, energy storage and charging stations: first the whole row of storage cabinets, then a push-in on an indicator light glowing on a cabinet door; first the station full of EVs, then a close-up of a charging gun plugging into a car's port. Wide shots show what's there, close-ups show how it's used, and the pacing gains some rise and fall as a result.
Two wide-to-close pairs: the row of storage cabinets into an indicator-light close-up, and the charging station into a charging-port close-up.
The end card holds for about 6 seconds: the logo centered, six service models in a row beneath it, then light picks them out one by one, summing up everything that flashed by earlier and giving viewers time to scan the code.
05
Beyond the promo, the client also wanted to advertise on the stadium LED boards of the 2026 Chinese Super League. The board's specs were unusual: just 1024×90 pixels, MP4 at 24 fps, files no larger than 5MB, with one 3-second and one 5-second spot; the operator also recommended text at 90% of the screen height, focusing on simple information such as the logo and company name.
The first version reused the six service models from the promo, with the logo on the left and the services on the right, all scrolling left; the 5-second version was deliberately slowed so spectators in the stands could read it. The final version was pared back to fit the playback specs more closely: just the logo and the company name, with the text filling nearly the full screen height and scrolling on a loop, so it can be recognized at a glance even from the far side of the stadium.
06
This film is short, but it solves a very common problem in corporate promotion: too many business terms for clients to remember.
Our approach was to find a concrete image for each term, use the client's own projects as references, show recognizable equipment first and the invisible connections after, and finally line up all six services on the end card for one more look.
The same visuals stretched from a 1920×1080 landscape promo to a stadium LED board just 90 pixels high. One production covered both online release and the stadium.
FAQ
Yes, as long as each service gets just one image. Poxiao New Energy's film covers six services in 17 seconds: each gets one instantly recognizable thing (rooftop solar, storage cabinets, charging posts, a green factory complex, a control console, glowing power lines), each image lasts about a second, and the end card lines up all six service models for a recap.
Yes. In this project, the client wanted the images to stay close to projects they had built, so we used real photos of parks, factory buildings, storage cabinets and charging posts from the client's brochure as references to regenerate the images. Building shapes, solar layouts and equipment design all follow the real sites, not generic concept art.
This 15-second promo took about a week from receiving the brief, writing the script and making the storyboards to delivering the finished film with voiceover, music and sound effects. Afterward, at the client's request, we added a 17-second version and the 3- and 5-second scrolling versions for the Chinese Super League LED boards.
Yes. Poxiao New Energy's LED version was made to the specs of Chinese Super League stadium LED boards: 1024×90 pixels, MP4 at 24 fps, files no larger than 5MB, one 3-second and one 5-second spot. We rearranged the logo and service models from the promo into a scrolling horizontal strip, and the final version kept only the logo and name, with the text filling nearly the full screen height.
Approach
The storyboard first set out what to show, the caption and the action for each of the six services. The order puts solar PV, energy storage and charging stations first, followed by zero-carbon parks, virtual power plants and direct green-power supply, with the website and official-account QR code added at the end. The order of the models in the film and the end card both follow this plan.
In production, energy storage got charge bars, the virtual power plant got a control console and floating data, and direct green-power supply got a park with glowing power lines. All the services share similar bases, blue light and overhead angles, so they match in size and style when shown together; charging and storage also get close-ups to add equipment detail.
The film moves through the six services in quick shots and switches to the brand end card at about 11 seconds, holding it until the end. The brand logo makes the company memorable, the website and QR code make it easy to learn more, and the service models recap the range of services, giving the film a clean, clear close.
More Work
Ideal for brand launches · public-sector communications · cultural-tourism campaigns · IP transformation · event openers · earnings visualization · social campaigns · AI workflow development
