Brand & Product
Blue-and-white 3D scenes first introduce partners from different industries, then a neat brand wall completes the first-half partnership announcement.
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01 / Background
For its H1 2025 partner announcement, Feishu needed to showcase signed brands from multiple industries, adapted for its official WeChat account and WeChat Channels. The video handled the dynamic introduction, while a long-form graphic and multi-panel posters handled image-and-text distribution. With so many logos, each had to be legible, and the announcement still had to be engaging.
The film opens on blue-and-white 3D lifestyle scenes, introduces each industry through consumer, digital and industrial objects, then gathers brand cards that appear in groups into a logo wall. Viewers see specific industries one by one, then the full scope of the partnership.
02 / Creative Highlights
Coffee cups, digital devices and everyday items appear first in a blue-and-white space, telling viewers which fields these partners come from. The industrial and energy segments add robotic arms, production lines and chimneys for heavy industry and energy brands; lifestyle retail districts and production facilities each represent a type of industry.
Each group first shows the complete scene, then the background fades as front-facing white brand cards move to the foreground. Scenes introduce the industry; cards identify the brand. Uniform horizontal and vertical spacing, rounded corners and white space keep the frame uncluttered, and finally the background turns into an industry-neutral abstract image, with a slowly moving logo wall that holds every partner.
The WeChat long-form graphic and multi-panel posters don't play; they have to be readable when someone stops to look. All the materials share the same partner theme, featuring key brands, the full lineup and partner testimonials respectively. The motion version adds scene entrances and changes in pace, while the static versions rely on layout and type size to set the hierarchy.
03 / Scene Breakdown
The Feishu logo appears inside a glass cube; the cubes scatter, and the frame lands on a blue-and-white shopping street as the first group of partner cards comes in.
The Feishu logo stands on a round base as the blue-green cubes around it drift upward and scatter, and the camera moves to a shopping street filled with coffee, phones and sofas.
The background blurs, the title “H1 2025: Feishu’s New Friends +N” appears first, and five white cards for Atour, Weilong, Synear Food, Oppein and Luolai Lifestyle line up after it.
The shopping street transforms directly into the second scene: medical cards, a DNA helix, hot-air balloons and gold coins on steps, standing for travel, education, healthcare, HR and finance.
Objects from the previous scene are still floating; instead of a hard cut, the frame morphs all the way into the new scene, so the two partner groups connect smoothly.
The scene moves for a moment and then fades, and front-facing cards for Qunar, Gaotu, Winner Medical, FESCO and CITIC aiBank appear.
The third scene is a factory in blue and orange: the production line runs, robotic arms turn, a chimney stands beside them, and wrenches and screws lie scattered on the floor.
With robotic arms gripping and the production line running, the weight of heavy machinery is obvious at a glance: this is manufacturing and energy.
Six cards for LiuGong, Dongming Petrochemical, EVE Energy, Sunny Optical, GigaDevice and Yitai line up in two rows, and the background sharpens again as the cards exit.
The background becomes abstract glass cubes with no industry features, and every partner’s logo is arranged in a tall vertical wall that slowly scrolls upward.
The factory scene fades out, leaving light-colored glass cubes, and a partner wall of four columns of white cards fills the frame.
Card size, spacing and rounded corners are identical throughout, and the wall scrolls down to a final card showing an ellipsis, signaling that the list keeps growing.
A short passage explains Feishu’s relationship with its partners, then lands on the slogan “Advanced Teams, Feishu First” and the Feishu logo.
The caption says leading companies across industries have kept choosing Feishu, and are now together at the forefront of digital and intelligent exploration in the AI era.
A row of partner logos sits below the slogan, and the film ends cleanly on just the Feishu logo and the slogan.
04 / Storyboards & Final Frames
Shown in the order of the finished film: for each scene we first note what the frame needs to convey, then show the final background used in the film. All partner logos are placed front-facing from the original files, so the images below show backgrounds only.
Shot 1.1
Front view: a clear glass cube stands on a round base, the ground is made of uneven blue-green glass blocks, and small cubes float around it. At the center is the Feishu logo, built in 3D.
Shot 2.1
A modern shopping plaza, with coffee, phones, headphones, sofas and other everyday objects floating around a display stand. The objects are realistic and business-like, at close to real-life scale.
Shot 3.1
A light-blue gradient background with elements layered by industry: hot-air balloons for travel, masks and DNA for healthcare, digital résumés for HR, gold coins for finance, backed by a glass curtain wall and a city skyline.
Shot 4.1
Blue and orange, with heavy robotic arms, production lines and tall chimneys, and wrenches, hammers and screws scattered on the ground. The weight of heavy industry is obvious at a glance.
Shot 5.1
A light background that favors no industry, with a few transparent cubes and small spheres moving into the distance across a flat surface. With so few elements, the partner wall on top stays legible.
05 / Results
Completed a vertical partner announcement video of about 31 seconds, with a matching WeChat long-form graphic and multi-panel posters. The video was published simultaneously on Douyin, Kuaishou, WeChat Channels and Weibo, earning 8000+ likes, 1000+ shares and 1000+ recommendations across platforms; the long-form graphic and posters ran on Feishu’s official WeChat account.
Case Study
Every six months, Feishu announces a new batch of signed partners.
The H1 2025 list was long and spanned many industries: hotels, food, home furnishings, travel, education, healthcare, manufacturing, energy…
The client wanted more than a logo wall: a short film that shows “every industry is coming to Feishu.”
We used Dreamina to generate blue-and-white 3D scenes and produced a vertical announcement video of about 31 seconds in roughly a week, with a matching WeChat long-form graphic and multi-panel posters.
01
The client’s brief was clear: release on the official WeChat account and WeChat Channels, led by video, with a set of long-form graphics and multi-panel posters; the visuals should feel cutting-edge and keep people watching.
So was the challenge. Dozens of partner logos each had to appear exactly as they are, facing forward, with no distortion and no fancy reinterpretation.
So we put the creativity into the backgrounds:the logos sit straight and true, while the backgrounds tell the industry story and carry the visual appeal.
The background is an AI-generated shopping street, with partner logos on uniform white cards, facing forward.
02
The original plan had four industries: consumer & lifestyle, industry & energy, healthcare, and finance & professional services, each with its own background and a large screen in the middle for the logos.
The client chose a direction from the first round of candidates and gave some specific notes: the little bear and small computer in the lifestyle scene were too cartoonish and should be more business-like and closer to real scale; the manufacturing scene needed more heavy robotic arms, production lines and tall chimneys.
We rewrote the prompts based on that feedback and removed the large screen, letting the scene itself fill the frame. We settled on three groups:consumer & lifestyle, general lifestyle, and industry & energy; the 16 key partners were split across these three scenes, and the rest went into the partner wall at the end.
03
The opening needed the Feishu logo to appear inside a glass cube. Dreamina is already very capable at this kind of B2B-style 3D imagery, but it doesn’t know the Feishu logo: it drew an icon that only roughly resembled it, and the base frame wasn’t equilateral.
Our solution took three steps: erase the fake icon with Dreamina’s removal tool, build the Feishu logo in 3D software, and composite it back into the original image as the first frame for video generation.
Generating the motion also took care. At first the prompt only said “logo and cubes scatter upward,” and the AI missed the point; changing it to “the logo cube in the middle rotates, the surrounding cubes drift up and then scatter” named the main subject first, and the motion followed much more closely.
The logo in the middle holds steady while the surrounding cubes drift up and scatter, leading into the first industry scene.
04
The client wanted the transitions between groups to be more interesting. With ordinary transitions or hard cuts, the three scenes would look like three images stitched together.
We used Dreamina’s first-and-last-frame feature: give the AI the last frame of one scene and the first frame of the next, and let it generate the change in between. That’s how the objects floating in the shopping street turned into the medical cards and hot-air balloons of the next scene.
The consumer scene doesn’t cut away; it morphs directly into the general lifestyle scene.
We also went back and forth on the timing of the card entrances over several rounds, and settled on this rule:
let the background move for a moment so viewers can see which industry it is; then blur and slow the background as the cards appear facing forward; as the cards exit, the background starts moving again with them.The title text finishes slightly before the cards, and all three groups follow exactly the same rhythm, so it looks neat and orderly.
The factory background blurs and slows, and six cards line up in two rows with consistent horizontal and vertical spacing.
05
The partner wall at the end and the WeChat long-form graphic share the same layout. During the project the list and groupings changed several times, and manually rearranging dozens of logos each time would have been a big job.
We built the partner wall as a component with Pixso’s auto layout: once card size and spacing are set, the system fills the gaps automatically when logos are added or removed, and the partner walls in the long-form graphic and the video update together.
We also switched the background to abstract glass cubes that favor no industry, and removed overly busy elements with the eraser tool, so dozens of white cards stay legible on screen.
The factory fades out, and four columns of white cards spread across light glass cubes, scrolling slowly upward.
06
The video was published simultaneously on Douyin, Kuaishou, WeChat Channels and Weibo, earning 8000+ likes, 1000+ shares and 1000+ recommendations across platforms; the long-form graphic and posters ran on Feishu’s official WeChat account.
The biggest risk with a partner announcement is ending up with a moving list of names. This time we put the effort into the backgrounds: using AI to quickly generate several industry scenes, so viewers first see “who’s using it,” then “how many are using it.”
In practice, AI handles the scenes and motion, while design and post-production take charge of the logos, layout and pacing.Any announcement project with strict brand guidelines, a frequently changing list and a tight timeline can follow the same approach.
FAQ
We don’t recommend it. AI doesn’t know specific brands’ logos and often draws icons that only roughly resemble them. For this film’s opening, we had Dreamina generate the glass-cube scene, erased the icon the AI drew, and composited in a Feishu logo built in 3D software; all 16 partners’ logos used the original files, placed front-facing on uniform white cards.
This film split the 16 key partners into three groups by industry, each with its own AI-generated scene, showing only 5–6 cards at a time; the remaining partners went into a slowly scrolling partner wall at the end. Card size, spacing and rounded corners are uniform, and all three groups share the same entrance rhythm.
This project kicked off on June 18. We confirmed the background direction, groupings and motion with the client as we went, delivered the full version in about a week, and it was published across platforms at the end of June.
This project delivered a video of about 31 seconds in 9:16 vertical (2160 × 3840), along with a matching WeChat long-form graphic, multi-panel posters and a video cover. The partner walls in the long-form graphic and the video share the same auto layout, so they can be updated together when the list changes.
Approach
The content is organized into three groups—consumer & lifestyle, general lifestyle, and industry & energy—before converging on the logo wall. The backgrounds use industry objects to signal each industry, with heavy machinery and production lines in the manufacturing scene to keep a polished business feel. All logos face forward, and uniform spacing lines up brand logos of every shape neatly.
The motion design lets viewers take in the industry scene first, then fades background detail to reveal the logos; the background slows as cards enter and moves with the scene as they exit. Motion, layout and editing were done in After Effects and CapCut, and the long-form graphic's type size was adjusted for reading on a phone, all so the partner brands are easy to recognize and look good.
More Work
Ideal for brand launches · public-sector communications · cultural-tourism campaigns · IP transformation · event openers · earnings visualization · social campaigns · AI workflow development
